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WhatsApp launches ‘Check the Facts’ campaign to educate users on how to fight misinformation

November 28, 2023 TeluguSuperNews Leave a comment

Telugu super news,Delhi,November 28th, 2023: WhatsApp has launched an integrated safety campaign ‘Check the Facts’ in an effort to drive user-awareness around WhatsApp’s safety features and promote digital best practices that help prevent the spread of misinformation on the platform and empower people to take control of their messaging experience.

The month-long campaign highlights WhatsApp’s in-built product features and safety tools like block and report, forward labels that equip users to spot misinformation and prevent its spread further, and encourages people to verify information that sounds suspicious or inaccurate via fact-checking organizations on WhatsApp Channels. More details on the safety campaign can be found here: https://blog.whatsapp.com/check-the-facts

While there is no single action that can help prevent the spread of misinformation and fake news online, WhatsApp’s ‘Check the Facts’ campaign serves as a simple safety guide to fight misinformation.

1. Understand when a message is forwarded

WhatsApp has created a label for all forwarded messages and limits the number of times you can forward messages as a way to encourage users to reconsider before sharing. Paying careful attention to messages with “forward labels” also helps slow down the spread of rumours, viral messages, and fake news. For example, if a message has a double arrow icon and is labeled “forwarded many times,” it can only be forwarded to one chat at a time. If a message has a “forwarded label” you can forward it to up to five chats and only one group at a time.

2. Block and report suspicious accounts

WhatsApp provides a simple way for users to block accounts and make reports to WhatsApp if they encounter problematic messages, including those spreading misinformation. If you receive a message from an unknown sender, WhatsApp provides users the option to block them, with additional details such as groups in common, along with safety tools if you need to take action.

3. Follow fact-checking organization on WhatsApp Channels for accurate information

WhatsApp encourages users to double-check information that sounds suspicious or inaccurate – this is key to preventing the spread of misinformation. WhatsApp has partnered with 10 independent fact-checking organizations that help users to verify information in 13 languages. People can follow dedicated fact-checking organizations on WhatsApp Channels to receive verified and accurate updates. The fact-checking channels available include:

Pharma major Dr. Reddy’s organises two-week educational and awareness campaign on diabetes management in rural India.

November 24, 2023 TeluguSuperNews Leave a comment

Telugu super news,Hyderabad,November 24rd, 2023:In November, National Diabetes Awareness Month in India, Dr.Reddy’s Laboratories Ltd., a global pharma major organised a two-week long educational and awareness campaign in rural India. Dr. Reddy’s has been in the forefront of the ongoing battle against diabetes in India for many years now.

In view of the urgent need for intervention in rural healthcare and particularly, raising awareness on diabetes management, the rural healthcare team of Dr. Reddy’s implemented a multipronged approach covering diagnostic, therapeutic, and awareness and educational programmes.

According to the Indian Council of Medical Research – India Diabetes (ICMR-INDIAB) national cross-sectional study, it is estimated that India has around 101 million people with diabetes and 136 million people with prediabetes1

Dr. Reddy’s diabetes campaign began with the distribution of patient educational material on
diabetes to promote healthy lifestyle choices. Emphasising risk factors, symptoms, and effective management of diabetes, Dr. Reddy’s’ rural healthcare team conducted 3,600+ UDAY (Unite against Diabetes & Hypertension) camps, covering a total of 6,000+ villages in India.

These camps show Dr. Reddy’s commitment to address the diabetes crisis in rural India and facilitated the screening of 1.12 lakh patients for early identification of diabetes cases and those at risk.

Some of the villages that were part of the UDAY camps include: Madha, Indapur and Nilanga from Solapur (Maharashtra); Chandori and Rajapur from Nashik (Maharashtra); Shiroli and Murgud from Kolhapur (Maharashtra); Newasa Fata, Jamkhed from Ahmednagar district (Maharashtra); Koradacheri from Tiruvarur (Tamil Nadu), Pullambadi from Trichy (Tamil Nadu), Parangipettai from Cuddalore (Tamil Nadu),

Pottaneri from Salem (Tamil Nadu), Kelamangalam from Krishnagiri (Tamil Nadu); Dubbaka in Siddipet district (Telangana), Erravalli village in Kondapaka mandal (Telangana), Karepalli in Khammam district (Telangana) and
Devaruppula in Jangaon district (Telangana).

Further, the campaign engaged around 45,000 rural doctors and healthcare professionals in scientific programmes to enhance their knowledge of therapy, treatment options, and lifestyle modifications in diabetes management. A webinar featuring renowned endocrinology expert Dr. Sanjay Kalra, Chairperson, Education working group, International Society of Endocrinology (ISE) provided crucial insights to empower rural India in diabetes management in regional languages.

A session by a nutritionist was an integral part of the webinar, offering insights into diet and lifestyle modifications crucial for effective diabetes management. Customized diabetes diet plans, specific to different regions of India, were shared with rural doctors and healthcare
professionals to enhance patient care.

HDFC Bank was adjudged ‘Best Private Bank for Education and Training of Private Bankers (Asia) and Private Bank for Growth Strategy (Asia)’at the Global Private Banking Awards 2023

November 24, 2023 TeluguSuperNews Leave a comment

Telugu super news,November 24,2023:Published by the Financial Times – the world’s leading global business publication – Professional Wealth Management (PWM) specializes in analyzing the growth strategies of Private Banks and the regional financial centers in which they operate. The Global Private Banking Awards have firmly established themselves as the world’s most prestigious private banking awards and are now in their fifteenth year. Submissions are assessed by an independent panel of esteemed industry judges based in North America, Asia, Europe, and the Middle East.

The judges citation stated that they were impressed by HDFC Bank’s growth strategy last year, which led to a significant boost of its client base and considerable expansion of its Hub and Spoke locations across the country, coupled with innovative investor education initiatives. The judges also rewarded the Bank for its various education and training programmes for relationship managers, carried out in partnership with academic bodies, such as the Indian Institute of Management (IIM), Ahmedabad, and Bangalore.

Mr. Rakesh K Singh, Group Head – Investment Banking, Private Banking, International Banking, Digital Ecosystems and Banking as a Service (BaaS), said, “We are proud to receive the recognition from Professional Wealth Management (PWM). This award is a testament to the team’s commitment and the trust HDFC Bank enjoys from its clients. At HDFC Bank Wealth, we are firm believer that India possesses an investment potential beyond metros and semi-metros.

We are committed to democratise investments and making the best of investment products available to all. In our endeavour to develop investment markets across the country, we will continue the investor education initiatives by focusing on Mass Affluent and Super Affluent clients. Our ongoing investments in human capital, technology and enhanced customer experience will act as a catalyst in this endeavour. We also, believe that a well-informed investor possesses a greater ability to ‘Protect- Manage-Grow’ his/her investments”.

MG Motor India Partners with CHARGE ZONE to Expand Nationwide EV Charging Network

November 24, 2023 TeluguSuperNews Leave a comment

Telugu super news,National, November , 2023: MG Motor India, a British automobile brand with a 100-year-old legacy, today announced its collaboration with CHARGE ZONE, a prominent player in EV charging infrastructure, to bolster the EV ecosystem in India. This partnership, which is yet another initiative by MG to help build an accessible and efficient EV ecosystem in India, will help address the critical and widespread need in the country for a robust charging infrastructure to support the growing fleet of electric vehicles.

MG and CHARGE ZONE shall, over the coming months, jointly establish charging stations across key locations, including highways, cities, and MG dealerships. As part of the collaboration, both organizations will also work together to structure a preferential offer exclusively for MG customers. These charging stations will be open for public use by all EV owners and will seamlessly integrate into the CHARGE ZONE app, providing a unified platform for users to locate, access, and pay for charging services conveniently.

Gaurav Gupta, Deputy Managing Director, MG Motor India, “This strategic partnership reflects our commitment to sustainable mobility and our dedication to providing our customers with a seamless electric vehicle ownership experience. Our meaningful industry associations and partnerships, including this substantive collaboration with CHARGE ZONE, underscores our steadfast focus on building a charging infrastructure that supports the evolving needs of electric vehicle owners, providing them with convenient, efficient, and reliable charging solutions.”

Kartikey Hariyani, Founder and CEO, CHARGE ZONE, “In the realm of electric mobility, the need for a reliable high-speed charging infrastructure is paramount. Our partnership with MG Motor India signifies a shared vision to overcome the challenges that accompany this transformation. Building a nationwide network of charging stations is not merely a task; it’s an investment in the future of sustainable transportation. By joining forces, CHARGE ZONE and MG are laying the foundation for a connected and electrified India, where the charging experience is as reliable and forward-thinking as the vehicles it supports.”

MG Motor India is accelerating its commitment to establish an Electric Vehicle (EV) ecosystem in India with the introduction of a 6-way charging solution. This aids in facilitating convenient EV charging options for its customers. So far, the carmaker has installed a network of over 12,000 chargers.

The next level of laundry care: LG’s WashTower debuts in India

November 16, 2023 TeluguSuperNews Leave a comment

Telugu super news,16^th November 2023:LG Electronics, India’s leading consumer durable brand, announced the official launch of the LG WashTower in the Indian market today. The WashTower is a testament to LG’s commitment to redefining the way we do laundry, introducing a unibody design that seamlessly combines both hardware and software, promising to redefine the laundry experience for Indian households. Available in a compact size (600 mm x 1655 mm x 660 mm) (W x H x D), the LG WashTower presents an ideal solution tailored to suit a diverse range of living spaces

The LG WashTower features an innovative unibody design that redefines laundry appliances, bringing together cutting-edge hardware and software to provide an exceptional laundry experience. The Center Control Panel ensures easy access and control for users. This ergonomic design not only maximizes space utilization but also enhances the aesthetic appeal of your laundry area. The LG WashTower is available in Green/Beige colour combination.

Commenting on the launch, Mr. Hong Ju Jeon, MD– LG India, said, “The LG WashTower is a remarkable milestone in the world of laundry solutions. It seamlessly combines hardware and software, offering a laundry experience that’s not only efficient but also space-saving and visually appealing. With its AI-driven technology, the WashTower takes the guesswork out of laundry, ensuring that your clothes are handled with the utmost care.”

The WashTower is equipped with advanced intelligence features that streamline your laundry tasks. AI DD® (Auto Sense AI DD®) technology identifies the most suitable washing pattern for your clothes, providing them with the utmost care. The ‘Prepare to Dry’ option, combined with Quick Wash and Quick Dry, completes laundry in just one hour, adding an extra layer of convenience to the daily routine.

LG WashTower also offers an advanced cleaning experience like no other. With the TurboWash360™ feature, laundry can be thoroughly cleaned in a mere 39 minutes* ensuring clothes remain fresh and vibrant while saving time. LG Allergy Care cycle reduces house dust mites, providing a new level of confidence and comfort in wearing freshly clean & completely dried clothes.

Moreover, the Smart Pairing™ feature ensures that the dryer’s cycle automatically syncs with the washer’s settings, making the transition from washing to drying a seamless process.

LG WashTower is a game-changer in the Indian laundry industry, combining innovative design, intelligent features, and advanced cleaning capabilities. This revolutionary laundry solution provides the ultimate space-saving and efficient laundry experience, all while enhancing the aesthetics of your home. The MRP of the LG WashTower is Rs 2,75,000

హైదరాబాద్ స్టోర్‌లో హస్తకళ గొప్ప వేడుకను నిర్వహించిన జైపోర్ బిజినెస్..

November 7, 2023 TeluguSuperNews Leave a comment

తెలుగు సూపర్ న్యూస్,హైదరాబాద్; నవంబర్ 6, 2023: భారతదేశ హస్తకళ ఉత్పత్తులలో అగ్రగామిగా ఉన్న జైపోర్ ఈరోజు ఇటీవ ల ప్రారంభించిన హైదరాబాద్ స్టోర్‌లో హస్తకళ గొప్ప వేడుకను నిర్వహించింది.

ఆదిత్య బిర్లా ఫ్యాషన్ అండ్ రిటైల్ లిమిటెడ్‌కి చెందిన ఫ్లాగ్‌షిప్ ఆర్టిసానల్ లైఫ్‌స్టైల్ బ్రాండ్ అయిన జైపోర్ ఈ కార్యక్రమాన్ని నిర్వహించింది. జైపోర్ బిజినెస్ హెడ్ రష్మీ శుక్లా, హైదరాబాద్ బిజినెస్ సర్కిల్ లో ప్రముఖు రాలు, వ్యాపారవేత్త, ఆంత్రప్రెన్యూర్, దాత, ఫ్యాషన్ మరియు కళను ఆరాధించే సుధారెడ్డి ఈ కార్యక్రమాన్నికి కో- హోస్ట్స్ గా వ్యవహరించారు.

ఉత్సాహభరితంగా జరిగిన ఈ కార్యక్రమం భారతదేశ విభిన్న హస్తకళా సంప్రదాయాల యొక్క గొప్పదనాన్ని ఆవిష్కరించింది. దేశవ్యాప్త సంప్రదాయ, సమకాలీన చేతిపనుల సౌందర్య వైవిధ్యం, కళాత్మకతను ప్రదర్శించిం ది.

ఆదిత్య బిర్లా ఫ్యాషన్ అండ్ రిటైల్ లిమిటెడ్, జైపోర్ బిజినెస్ హెడ్ శ్రీమతి రష్మీ శుక్లా ఈ సందర్భంగా మాట్లాడు తూ, ‘‘భారత దేశ గొప్ప హస్తకళా వారసత్వాన్ని పరిరక్షించడం, ప్రచారం చేయడంలో జైపోర్ ఎల్లప్పుడూ నిబద్ధతతో ఉంది. ఈ వేడుక దేశవ్యాప్తంగా హస్తకళాకారుల సమాజం పట్ల మా అచంచలమైన అంకితభావానికి సాక్ష్యంగా నిలుస్తుంది. ఈ కార్యక్రమం హస్తకళాకారులు, క్రాఫ్ట్ అంటే ఇష్టపడేవారు, డిజైన్ ఔత్సాహికులను ఏ కం చేసింది. భారతీయ హస్తకళ సున్నితమైన రంగంలో తమను తాము లీనం చేసుకోడానికి వారికి ఒక ప్రత్యే కమైన వేదికను అందించింది’’ అని అన్నారు

ఆమె ఇంకా మాట్లాడుతూ, ‘‘మా జూబ్లీ హిల్స్ స్టోర్ కేవలం భౌతిక రిటైల్ స్థలం మాత్రమే కాదు, భారతీయ హస్త కళ సారాంశానికి నివాళి. హైదరాబాదు సంస్కృతిని జైపోర్ యొక్క అత్యద్భుతంగా రూపొందించిన ఉత్పత్తుల తో సజావుగా మిళితం చేయడం ద్వారా, ఈ స్టోర్ స్థానికులకు, సందర్శకులకు ఆకట్టుకునే అసాధారణ షాపిం గ్ అనుభవాన్ని అందిస్తుంది’’ అని అన్నారు.

కలంకారి, అజ్రఖ్, చందేరి, బెనారసి వంటి కళారూపాలను, దుస్తుల సేకరణలలో మరిన్నింటిని కలిగి ఉన్న ఈ స్టోర్ హస్తకళలు, సంస్కృతిని ఇష్టపడేవారికి స్వర్గధామం. హోమ్ విభాగం ఇతర అంశాలతో పాటుగా సున్నితమైన సిరామిక్స్, ఇత్తడి ప్రభావాలిస్, కాన్సా సర్వ్ వేర్, బ్లాక్-ప్రింటెడ్ సాఫ్ట్ లినెన్‌లను ప్రదర్శిస్తుంది. అదనంగా, ఈ స్టోర్ గిరిజన వెండి ఆభరణాలు, కుందం జ్యుయలరీ, దేవాలయ ఆభరణాల ఎంపికను ప్రదర్శిస్తుం ది. అన్నీ శతాబ్దాల

నాటి సంప్రదాయాల నుండి ప్రేరణ పొందాయి, కాలాతీత సౌందర్యాన్ని ఇవి వెదజల్లు తున్నాయి.

Millennials Top Life Goals include Work-Life Balance, Fitness & Financial Security Finds Bajaj Allianz Life Insurance’s Life Goals Preparedness Survey 2023

November 7, 2023 TeluguSuperNews Leave a comment

Telugu super news,Pune, November 7th, 2023: Bajaj Allianz Life Insurance, one of the leading private life insurers, unveiled the Millennial Edition of the Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023. Millennials consider work-life balance, mental and physical well-being, and embarking on travel adventures as their top Life Goals. The survey also revealed that along with lifestyle goals, financial security for family and child education are also amongst Millennials’ top priorities.

The Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023 is designed to provide insights into the goals of India’s vibrant Millennials amongst other respondent segments. The comprehensive study maps over 40 Life Goals and evaluates how Indians are preparing themselves to achieve these goals. The Millennial Edition of the survey underscores a significant shift among Millennials towards a transformative lifestyle with 85% of the Millennials in the survey increasing outlook towards work-life balance, health and travel related Life Goals. Furthermore, financial security for family and child education is amongst top 10 goals.

Notably, Millennials in the survey now have an average of 12 Life Goals, that has doubled as compared to five in 2019. This reflects a broadening scope of aspirations particularly among the millennial demographic.

TOP LIFE GOALS OF MILLENNIALS IN VARIOUS CATEGORIES

· 85% of Millennials aspire for work-life balance as their top Life Goals

· 70% Millennials opt for financial security for their family as their key Life Goal

· 58% of the respondents want a peaceful life – stands as one of the most important Life Goal

· 42% of Millennials have the desire for good work life balance

· 63% Millennials have physical and mental fitness as one of their top Life Goals which is a 2X increase as compared to 33% in 2019

o Being physically and mentally fit is among the top 10 Life Goals

· 2X increase in Millennials pursuing travel goals over 2019 – close to 55% have this as goal

· 46% of the respondents have chosen to spend quality time with family as one of the most important Life Goals

· More than 50% of Millennials say they need expert financial advice to achieve their Life Goals

o 59% require expert advice in higher education planning

o 48% require expert advice in children’s education

· Millennials do not have sufficient financial planning for 60% of their Life Goals

o 73% Millennials feel they have not done sufficient financial planning for retirement

o 58% Millennials do not have sufficient financial security for family’s financial security

· 46% Millennials feel lack of support in financial planning is a key barrier in achieving their life goals

· Life Insurance is the most preferred investment option for 65% of the Life Goals

“Millennials are driven by the aspirations of living a fulfilling work-life balance and holistic well-being. They are in the pursuit of achieving both these, along with multiple other Life Goals without feeling the need to sacrifice one for the other. While we find it encouraging that they recognize the significance of life insurance as a key tool to secure and accomplish their goals, it’s evident that, despite having a wealth of information at their disposal, they acknowledge inadequate long term financial planning towards achieving their multiple lifegoals. We believe our flexible and differentiated product solutions coupled with digital-centric easy experience offer a strong proposition to this cohort of Life Maximisers.” said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance.

DRIVERS OF LIFE GOALS

· The Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023 for Millennials shows that in 2023, more than 1 in 2 Life Goals of Millennials are influenced by their immediate social circle, indicating a growing comfort in seeking advice. While they are increasingly turning to family, elders, and friends for guidance, social media and influencers maintain a strong following.

· Social media is amongst the top 3 influencers of Life Goals for Millennials

· 58% of Millennials are influenced by friends and family for their Life Goals

· 24% of Millennials are inspired by rising trends on social media sites in deciding Life Goals

· The importance of social media in fuelling new-age health, travel & lifestyle goals has got 2 folds

RESEARCH DESIGN

Kantar conducted the Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023 with 1936 people across 13 cities including metros, Tier 1 and emerging Tier 2 cities. Cities covered:

· North: New Delhi, Ludhiana and Bareilly

· East: Kolkata, Patna and Bhubaneswar

· West: Mumbai, Surat and Amravati

· South: Chennai, Bangalore, Madurai and Guntur

Demographics include:

· Age group 22-55 years

· New Consumer Classification System (NCCS) A1+, A1, A2/A3 (20:50:30 ratio)

· Salaried and Businessman/Self-employed (50:50)

· Investment decision makers

Statistically valid insights were gathered through a quantitative approach to provide a holistic understanding of India’s Life Goals. The data collection was done using tablet-based face to face interviews. The survey data was collected in October 2022.

No more morning goof ups with the all new Colgate MaxFresh

November 3, 2023 TeluguSuperNews Leave a comment

Telugu super news,Mumbai, 3 November, 2023:Colgate-Palmolive (India) Limited, the market leader in Oral Care, introduces a refreshing and whimsical campaign that embraces the world of morning goof-ups. In a playful take on morning drowsiness, Colgate MaxFresh highlights the notion that when we’re feeling sleepy, we tend to deviate from our usual selves and commit amusing bloopers.

Anaswar Rajagopal, Director, Toothpaste (Family & Equity) Marketing at Colgate-Palmolive India, expressed the inspiration behind the campaign, stating, “It is a universal truth that you don’t feel like yourself if you are not fully awake. Consequently, during such moments, you find yourselves making silly mistakes like- boarding an elevator without pressing the desired floor button, locking the house door only to realise that the car keys are left behind, or sending a long email and missing out on the attachment!

Colgate MaxFresh understands you and gets you ready for a goof up free morning. The toothpaste ‘instantly’ wakes you up, with a burst of intense freshness, setting the tone for a vibrant start. With this ad film, we wanted to create exaggerations of possible slip ups to drive home the message that brushing with Maxfresh gives you a jolt of morning freshness that makes you alert and wakeful.”

Birla Fertility & IVF, India’s most trusted and fastest-growing fertility & IVF chain, announces its upcoming launch in Hyderabad

November 3, 2023 TeluguSuperNews Leave a comment

Telugu super news,India, november 3, 2023: The CK Birla Group will be launching its comprehensive fertility & IVF centre, Birla Fertility & IVF in Hyderabad in the days to come. The centre will add to its existing footprint of 21 centres across North, East and Central India including Delhi, Gurugram, Rewari, Noida, Jaipur, Chandigarh, Lucknow, Varanasi, Allahabad & Gorakhpur (Uttar Pradesh), Raipur (Chhattisgarh), Patna, Kolkata, Bhubaneshwar & Cuttack (Orissa) and Guwahati. The brand also is shortly expected to launch its centers in other major cities and towns including Indore, Ahmedabad & Surat (Gujarat), Agra, Kanpur, and Ranchi.

The Birla group needs no introduction in Hyderabad with its large publicly listed group companies (Orient Cement and Hyderabad Industries Limited (HIL)) operating in Hyderabad and Telangana for decades.

Birla Fertility & IVF aims to be a global leader in fertility care with a vision to transform the future of fertility through outstanding clinical outcomes, research, and innovation. Birla Fertility & IVF promises clinically reliable treatment, affordable and transparent price, and empathetic and trustworthy care to patients facing issues in conceiving. In a short span of time, the venture has produced industry leading outcomes for infertility patients with 85% + pregnancy rates through a combined experience of 21,000 cycles.

Speaking on the announcement of the new facility, Avanti Birla, Founder, Birla Fertility & IVF said “Birla Fertility & IVF strengthens the CK Birla Group’s long commitment of providing quality healthcare over 5 decades. We work in close coordination with couples, so that they are the decision makers in their own journey to parenthood. Fertility treatment is not just about IVF, it’s about a more holistic approach to promote good fertility health. Our motto of “All Heart. All Science” means clinical excellence and compassionate care. We believe that a fertility care provider can make a significant difference to the quality of the journey for patients, by providing not just the best of science through treatment but also empathetic support.”

Abhishek Aggrawal, Chief Business Officer, Birla Fertility & IVF, said ‘’The CK Birla Group has a legacy of 150 years in servicing the nation and community. With our newest venture, the group endeavors to build awareness, and access to reliable fertility treatment. While India is home to 28 million couples with fertility-related problems, less than 1% seek medical intervention for their issues, primarily due to lack of awareness or access to good medical treatment. Supported by an expert team of experienced doctors and embryologists and world class infrastructure, Birla Fertility & IVF will be a one- stop destination for IVF and other fertility treatments. Our affordable and transparent prices will ensure accessibility of infertility treatment to wider section of the society.”

Ather energy sold 10,056 units in October’23, registering a 30% month-on-month growth

November 1, 2023 TeluguSuperNews Leave a comment

Telugu super news,National, 1st November, 2023:Ather energy, the renowned electric vehicle manufacturer sold 10,056 units in October’23, representing a 30% month-on-month growth. Ather, is making significant strides in expanding its reach and accessibility. Ather is set to revolutionize the electric scooter market with an impressive network of 166 Experience Centres spanning across 100 cities. Among its exciting offerings is the Ather 450S, hailed as one of India’s quickest and smartest scooters, available alongside the Ather 450X. These Experience Centres offer potential buyers the unique opportunity to test ride any Ather vehicle, helping them determine the ideal fit for their needs before making a purchase. Ather’s customer-centric approach and innovative products continue to propel it to the forefront of the EV industry.

Ather Energy has received approval from the BIS (Bureau of Indian Standards) for its recently developed indigenous charging connector. It is called the Light Electric Combined Charging System (LECCS) and can be used by two-, three-, and four-wheelers. Globally, this is the first-ever combined AC and DC charger, that has been developed in India. With the introduction of the LECCS, the eco-system could benefit from a large-scale adoption of electric vehicles. Additionally, independent charging operators, too, could benefit from this and more fast and slow charging stations could be made present across the country.

Commenting on this occasion, Ravneet Singh Phokela, Chief Business Officer, says,

“On the back of an enhanced product portfolio, we had a strong start to the festive season. We delivered 10,056 scooters to our customers, registering ~30% month-on-month growth. With Diwali just around the corner, we expect this positive momentum to continue. We continue to make strides in the charging infrastructure. Ather’s charging connector has been approved by the Bureau of Indian Standards (BIS) as the nation’s first indigenously developed standard for light electric vehicles in strong step towards making India a global leader in LEVs. We also ventured into our first international market. We are all set to open our first Experience Centre in Nepal on November 5th. Ather has also reached another significant milestone in the domestic market with the launch in Jammu, further expanding our retail presence in India to a total of 150 Experience Centres.“

Ather Energy announced plans for global expansion, to enter Nepal market in November. Ather’s retail expansion to a market outside India, comes on the back of its runaway success in the domestic market, where its 450 Series is the undisputed leader in the premium two-wheeler electric vehicle (EV) segment with a 75% market share. The plans to export the Ather 450X also comes at a time when Nepal is shifting towards more clean mobility options. A relatively smaller market than its larger neighbours like India and China, Nepal however presents a very promising proposition for companies like Ather to understand new markets in terms of product performance and acceptability.

Also, Ather Energy has partnered with top banks and NBFCs like IDFC First, Bajaj Finance, and Hero FinCorp to enhance accessibility to EVs. By offering flexible loan tenures of up to five years, the monthly EMIs for Ather electric scooters have become as low as Rs 2,999. This forward-thinking initiative aligns with the Indian government’s goal of achieving 30% electric vehicle penetration by 2030, making sustainable mobility a reality nationwide.

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