STYLE UP FOR BLENDERS PRIDE FASHION NXT FESTIVAL

Telugu super news,March 2nd, 2024: Blenders Pride Glassware has always been at the cusp of presenting the next in fashion, presenting experiences that have shaped the style quotient for an entire generation. The brand now forges ahead with Blenders Pride Fashion NXT Festival, that is set to take fashion beyond the runway as India’s first fashion festival.

Fashion NXT Festival has been imagined staying true to the brand’s mantra of presenting an evolving world of style. While at the heart of it remains fashionable showcases by India’s finest designers & stylish celebrities, in an entirely new avatar, Fashion NXT Festival takes a leap forward by bringing the brand’s stylish world to audiences in newer cities, starting with Pune and Bhubaneswar in March 2024. The brand has collaborated with some of the most sought-after and buzzing lifestyle brands, that are curating a host of immersive experiences. The mission is clear – to connect the brewing aspirations of a young, growing India with fashion-forward experiences which are pocketed in select metro cities.

For its first edition, the festival has already lined up stellar collaborations with some of the most exciting brands across genres. Take Nasher Miles for example, a fashion accessory brand for the modern-day traveller, that has been making waves on social media since its recent debut on Shark Tank India. Another interesting brand is All You Can Street – a streetwear collective, that is bringing a host of streetwear brands with DIY stations for audiences to customize their apparel. Similarly, brands like Beardo and MyGlamm are putting together grooming & styling stations where festival goers can get a stylish makeover by expert stylists. John Jacobs is setting up a pop-up to experience their cutting-edge eyewear through virtual try-ons. Not to miss Doodle Mapuls, which is setting up a kiosk where their artists will sketch & customize t-shirts and sneakers live for festival goers. Lastly, Audi (Pune) is showcasing their latest collection at the festival bringing audiences closer to the touch of luxury.  

Surrounding these high-on-style experiences are exciting fashion showcases by designer Nachiket Barve with Sanya Malhotra in Bhubaneswar, and by designer Varun Bahl with Aditi Rao Hydari in Pune, and thumping music performances by popular artists like Ritviz, Kayan, Progressive Brothers and Rabab Randhawa, to create an electrifying atmosphere for festival goers to groove to through the day.

In essence, Fashion NXT Festival promises to be packed with multifaceted experiences across fashion, music and technology. As a first-of-its-kind concept, being India’s first fashion festival, it is undoubtedly set to redefine all things fashion, style and glamour.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “As we continue to trailblaze the fashion landscape in India, Blenders Pride Fashion NXT Festivals bring an impressive new format that diversifies our experiences into newer towns. We’re excited to collaborate with such exciting brands, that share our vision in becoming an immersive gateway into the world of style and glamour.”

Shruti Kedia Daga, Co-Founder and CMO, Nasher Miles said “We’re very excited to be part of the Style 360 Brand Pop-Up Zone at the 1st edition of Blenders Pride Glassware Fashion NXT Festival in Bhubaneswar & Pune. This association epitomizes our commitment to elevating the style quotient of the Indian traveller. At Nasher Miles, we believe that every journey is an opportunity to showcase style and functionality, and this partnership allows us to redefine the travel experience.”

Yash Shetty & Abhishek Gandhi – Co-Founders, All You Can Street said, “As the largest premier progressive fashion festival, curating an array of brands is what we do but this time for Blenders Pride Glassware Fashion NXT Festival in Bhubaneswar & Pune, we have an exclusive curation of brands that are currently creating ripples in the fashion industry. I believe Blenders Pride Glassware Fashion NXT Festival and All You Can Street together is bringing to you a fashion curation like never before, tapping into contrasting audiences within mainstream fashion in India.”

Anisha Gandhi, Celebrity Stylist and Founder, The Styling Room said, “We’re elated to be a part of The Style 360 Brand Pop-Up Zone at the 1st edition of Blenders Pride Glassware Fashion NXT Festival in Bhubaneswar & Pune. Our collaboration reflects the assortment of fashion we house to suit the best of each individual. We are thrilled to exhibit some of the most fun and finest brands both international and homegrown. From Skims, Aroka, Wear Cecil to Triune, Shop monokrom and so many more. Styling Room has created a space for you to be the most chic, confident and daring You! After all, everyday is a fashion show and this collaboration definitely is about to elevate your fashion game!”

Kirthi Pillai, Co-Founder, Doodle Mapuls said, “This is a really exciting venture for us as we get to collaborate with Blenders Pride Glassware Fashion NXT Festival at the Style 360 Brand Pop-Up Zone happening in Bhubaneshwar. It’s events like these where we get to explore our creativity even more and make our art more hands-on. Want to see the art of producing T – Shirts & Doodling Shoes? Drop by our Pop Up at Sandy’s Tower for a fun and colourful experience! Let’s Meet, Print and Wear Merch which expresses Art, Style and Vibe.”

Sujot Malhotra, CEO, BEARDO said, “We’re thrilled to be part of the Style 360 Brand Pop-Up Zone at the 1st edition of Blenders Pride Fashion NXT Festival where we will be showcasing our grooming & styling products.Our Styling Stations at the festival will give an opportunity to festival goers of not only experiencing our products but our styling team will also help them groom with live demonstration of what our products can deliver for them.  At Beardo, we pride ourselves in bringing the best of global trends to enable men to express themselves with confidence & we are glad to be given the opportunity to be a part of this platform.”

Apeksha Gupta, CEO, John Jacobs said, “The Blenders Pride Glassware Fashion NXT Festival propels our brand into the next wave of the fashion landscape. It gives us an outlet to shape eyewear as the pulse of fashion dynamically. Hoping to see you all have as much fun as we enjoyed creating the virtual experience.”

Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group said, “We are excited to be partnering with the Blenders Pride Glassware Fashion NXT Festival and bring forth an immersive experience zone, blending beauty and style seamlessly. As we showcase our iconic MyGlamm Pout by Karan Johar, we invite attendees to indulge in the magic of makeup artistry and aim to celebrate individuality and empowerment, making this event a true reflection of MyGlamm’s ethos. We are thrilled to be a part of the inaugural edition of the Blenders Pride Glassware Fashion NXT Festival.”

Salil Rane, Head, Marketing (Audi Business) – Jubilant Motorworks Private Limited said, “Jubilant Motorworks Pvt Ltd is happy to be part of the Style 360 Brand Pop-Up Zone at Blenders Pride Glassware Fashion NXT Festival in Pune. We look forward to a great event and to this amazing partnership.”

HDFC ERGO asserts its commitment to build an inclusive India

Telugu super news,India, March 1st,2024: HDFC ERGO General Insurance Company, India’s leading non-life insurance company, asserts its commitment to build an Inclusive India with the launch of Love All initiative. The Company has been working towards crafting a workplace that works for all, channelling the inherent recognition that as a country, everybody is organically diverse in ethnicity, language, food habits, abilities and more. 

The Love All campaign, which has been showcased as a film, is an initiative to harness this diversity with one language – one understood by each and every citizen of the country. This is hinged on the meta-emotion of love. It appeals to people to acknowledge that the emotion of love enables one to create space to include everyone without any conscious or subconscious bias.


Launching this initiative, Anuj Tyagi, Joint Managing Director, HDFC ERGO General Insurance, mentioned “Inclusion today has gone beyond a mandate of Human Resources and is now a priority for organisation to cement their status as future ready. At HDFC ERGO, our commitment towards inclusion has shown clear results in form of having a better gender balanced workforce – one that has representation from different parts of the country and people with different abilities. We have also built a workplace that rewards ideas and suggestions based on merit, moving beyond identity – thereby making it a place for everyone to thrive. Be it the industry first initiative like enrolling women motor surveyors or a unique proposition of forming an all women cluster of Digital Offices, which are the single employee run offices, to foster insurance inclusion to the last mile – these display our commitment to break the glass ceiling and foster an inclusive work place in a true sense. Aligned with this, our Love All is unique and nuanced to represent voices from diverse cohorts – with a call for empathy as the building blocks of the future.”

In line with its commitment to inclusion and equality, HDFC ERGO has spearheaded several initiatives, prominently among them being Project Shakti and Project Purple. While Project Shakti focuses on creating an inclusive workplace for women colleagues, ensuring equal opportunities for them, Project Purple opens doors for individuals with special abilities, fostering a supportive and empowering environment that embraces their unique talents.

Love All initiative has been launched through a 360 degrees media campaign including TV, Print and online. The Company has also released a special version of the film for visually impaired individuals, with voice overs describing each scenario. To sensitise the employees on this initiative, the Company has installed braille enabled posters at its key offices and introduced a first of its kind card game for its employees, as perfect conversation starters to take diversity and inclusion to the last mile. 

Through this open source movement, HDFC ERGO invites the other Corporates of India to join Love All initiative. The Company is making this inclusive movement open source by democratising the use of its assets. The Love All inclusion kit comprising of Love All posters, the Inclusion playbook and the Love All cards will be free to download. The Corporates can use these assets by customising them with their Company logo and identity, and can print them and use to promote diversity and inclusion at their respective organisations. 

You can catch a glimpse of the energy behind this movement by clicking on the link to see the film for Love All  https://youtu.be/ZkwHL7BCLqE

To refer to another version of the film for visually impaired individuals, please click here – https://youtu.be/cns5D2kpTm0

A Lookback At Spotify’s Five Years in India

Telugu super news,March 1st, 2023: This month marks Spotify’s five years in India, the audio streaming platform’s 79th market in the world. Since launch, the brand has focused on growing the country’s audio creator community, localising for users, and making streaming the default way for listeners to discover and consume music and podcasts.

Through localisation of product features, Premium plans, playlist curation, brand campaigns, and on-ground experiences, Spotify has more than doubled in its brand love metric since January 2020 till date, currently at an all-time high of 77%, and is the most loved audio streaming brand in India. This is led by, but not limited to, Gen Z and millennials. Given that they also form the largest listener cohort on Spotify in the market, 400+ brands have advertised on the platform since its launch here.

Over the last five years, Spotify has also deeply invested in educating the artist community on how to make the most of Spotify For Artists, a platform that empowers artists and their management to analyse how their music is being consumed. Today, 28,000+ artists from India use Spotify For Artists, up 2x from last year. That’s not all. Spotify in India has pivoted from nearly 70% international music streaming at launch, to more than 70% local music streaming today. In addition, the consumption of music from India has grown globally, with 85% year-on-year growth in 2023 alone.

●       The highest growth came from countries such as Brazil, Turkey, Italy, Canada, the UK, and Australia, with more than 100% increase in consumption since 2019.

●       The growth in consumption spans several local languages, with Malayalam being the fastest growing for music consumption worldwide, at growth of over 5300%, followed by Telugu, Tamil, Punjabi, and Hindi.

●       Year after year, Indian artists found listeners in more countries across the globe, with the most exported artists being A.R. Rahman, Alka Yagnik, Anirudh Ravichander, AP Dhillon, and Arijit Singh. In fact, Arijit Singh is the third most followed artist on Spotify, worldwide.

●       Spotify’s editorial playlists from India have also grown exponentially worldwide, led by Punjabi music. Hot Hits Punjabi witnessed the highest increase at 10,000%, while Punjabi 101 grew at 1400%, followed by Hot Hits Hindi and Bollywood Mush.

Spotify has also deeply invested in the podcast industry. Through Spotify Podcasters’ Day and regional creator support programs, podcasters learned about the ease of making their own podcasts on Spotify For Podcasters. As a result 2,00,000+ podcasts were created using the platform in 2023. In terms of consumption, podcast listening in India increased significantly across several genres, from history and education, to mythology and true crime.

●       History podcasts saw the highest growth in terms of percentage, at over 1000% growth, while mythology and spirituality continued to be the most listened to category, followed by education podcasts, especially those around self-help and personal finance. The kids and family genre saw significant growth, too, as did true crime, and news.

●       In 2023, four of the top 10 podcasts on Spotify in India were of the mythology / spirituality genre, including the most-streamed podcast of 2023, with the genre growing by >80% through the year. In 2024 and beyond, the focus for Spotify in India will remain focused on contributing to the success of artists locally and globally, especially in the world of film and I-Pop fandom, and enabling podcasters to find the best ways to create and monetize content creation. It will also continue providing the best opportunities for brands to advertise on the platform to music fans and podcast listeners (Spotify Audience Network), launching new features that make Spotify more personalised, and making Premium more accessible and rele

SANOY: Celebrating Hyderabad’s Heritage of Authenticity

Telugu super news, Hyderabad, March 1st,2024:In Hyderabad, a city where heritage and authenticity are woven into the very fabric of everyday life, SANOY finds a harmonious home. This launch in Hyderabad is a tribute to the city’s enduring spirit of genuine self-expression, mirroring SANOY’s core belief in “Wearing Your True Skin.”


Today marks a new chapter in the beauty industry as SANOY, the latest offering
from Heugah Luxury Goods Private Limited, unveils its groundbreaking skincare
line. SANOY stands as a testament to the inherent beauty within each individual,
advocating for a skincare routine that is genuine, effective, and unpretentious.


In an era where beauty standards are often dictated by unrealistic expectations,
SANOY takes a stand to declutter the chaos. It redefines beauty as an experience of
self-appreciation and natural allure. Each product in the SANOY range is
meticulously formulated with the purest ingredients, ensuring that they not only
care for the skin but also for the well-being of the individual.


‘Our goal is to cut through the noise,’ states Bhanumurty Kolluru, CEO, at Heugah
Luxury Goods. ‘SANOY is about embracing the skin you’re in. It’s about nourishing
your true self without the facade of needless complexity.’


The beauty sector is often captivated by the allure of the new and unconventional.
However, the COO of Heugah Luxury Goods Private Limited Mr. Bhanu Kolluru,
believes that true innovation lies in embracing the essentials. While brands like
Loreal and Garnier have pioneered remarkable advances, SANOY is here to remind
us that the foundation of genuine skincare remains unchanged—pure, simple, and
effective. It’s about embracing the beauty of reality, the comfort of simplicity, and
the integrity of products that serve our true needs.


The SANOY range is a curated collection of skincare essentials, free from the
hyperbolic claims that saturate the market. From rejuvenating night creams to
protective day creams, each product is a celebration of what truly matters in
skincare – nourishment, protection, and the celebration of one’s true self.

SANOY is committed to transparency, sustainability, and simplicity. It stands as a
beacon for those who seek to wear their skin with pride and confidence,
undistorted by the filters of contemporary beauty narratives.
‘We’re not just launching products. We’re launching a belief. A belief that beauty is
not about alteration but about revelation,’ adds Mr. Bhanumurty Kolluru.
As SANOY graces the shelves of Hyderabad’s esteemed retailers, we invite you to
embark on a journey of self-discovery and embrace your inherent beauty. Discover
more about SANOY’s commitment to authentic skincare by visiting sanoycare.com.
Together with the vibrant spirit of Hyderabad, SANOY celebrates the genuine
essence of “Wearing Your True Skin.”

Heugah Luxury Goods Private Limited
Heugah Luxury Goods Private Limited (HLGPL) charts a unique course in the luxury
domain, delving into the depths of human emotions and the rich tapestry of life’s
myriad experiences. Far removed from the conventional confines of fashion, HLGPL
is dedicated to forging profound connections, celebrating the authenticity and
emotional resonance that underpin our very existence.
With the launch of Sanoy, HLGPL’s inaugural brand, the company embarks on a
journey to transform intangible emotions into tangible expressions, making every
product a reflection of the genuine, unarticulated connections that bind us. HLGPL
stands as a testament to an ethos that values more than just the aesthetic appeal
of luxury—it champions the stories, dreams, and desires that resonate with our
collective human spirit, making every HLGPL creation, starting with Sanoy, a beacon
of true expression in the luxury landscape.

MG Motor India Reports Sales of 4532 units in February 2024

Telugu super news,National, March 1st, 2024: MG Motor India today announced its retail sales numbers for February 2024, totalling 4532 units. The company registered a growth of 18% over the previous month, January 2024, with 3,825 units sold in that month.

Electric vehicles (EVs) continue to contribute a significant share of the carmaker’s overall vehicle sales, accounting for approximately 33 per cent of the total units sold in February 2024. The company is gearing up to work on potential logistics issues due to disruption in global shipping as a consequence of various international events. 

ALD Automotive I LeasePlanunveils new global mobility brandin India

Telugu super news,march 1st,2024:ALD Automotive I LeasePlan today unveils Ayvens, its new global mobility brand in India, which unites the two companies together under a single
common identity. This new brand represents another strategic milestone in
the company’s development following the launch of its 3-year strategic
development plan in September 2023.
ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, as Ayvens
India it boasts a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.


By bringing together complementary capabilities and expertise, the company saw an opportunity
to reimagine mobility going forward for the better. This new brand feeds that common purpose by
defining the company’s unique position in the market and highlighting what makes it different and
the value it brings to customers across all segments. Its new brand promise is to make life flow
better by delivering mobility that is simpler, smarter and sustainable.
The combined group Ayvens is positioned to become the leading global sustainable mobility
player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles
managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry. The new unifying brand creates a powerful identity for two highly reputed industry players through: A new name and a symbol


Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress.
It is accompanied by a symbol which represents the legacy companies coming together as one
team, working towards a common goal, with a strong, stable foundation at its base and an
upwards fluid form symbolizing progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new brand tagline
Better with every move captures the company’s underlining mission to deliver “better” mobility
through continuous progress for customers, for businesses and for the planet.

“Each day is an opportunity to move better, and we all have a role to play. This new brand identity
will not only allow our 15,700 employees worldwide to share a new common identity, but it also
reflects how we are changing to accompany our clients’ needs for greater choice, freedom and
value and will help us increase market and client awareness, as well as attract the very best talent around the world,” confirms Tim Albertsen, Chief Executive Officer of Ayvens group.


Mr Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens,
added, “By joining forces, our company is ready to lead the way to the large-scale adoption of
sustainable mobility thanks to our size, coverage, service expertise and commitment to
innovation. As a major player in the mobility sector, we will leverage our power of leadership to
shape the future of mobility and achieve excellence. Ayvens will helps ALD & LeasePlan share a
new common identity and will further strengthen our vision for helping achieve future objectives.”

Diageo India supports Telangana Police efforts to curb drink driving through advanced Alcohol Breath Analysers

Telugu super news,Hyderabad (Telangana), 29 February 2024: Diageo India (United Spirits Ltd.) among the country’s leading alco-bev companies extended its support to Telangana Police in curbing drink driving by providing 50 advanced Alcohol Breath Analysers. The event was held in Hyderabad in the presence of Director General police Ravi Gupta, Additional DGP Railways and road safety Mahesh M Bhagwat along with senior dignitaries and members from the Diageo India team.  Road Safety SP Gone Sandeep, LB Nagar Traffic DCP Srinivasulu, Cyberabad Traffic Additional DCPs Venugopal Reddy and Shivakumar and others were also present at the event.

Diageo India drives focused programs to advocate for anti-drink driving through its flagship programme, ‘Wrong Side Of The Road’ which uses a series of real-life scenarios to create awareness among adults.

Speaking at the meeting, Director General of Police Ravi Gupta expressed his gratitude to Diageo Company and the NGO CSR Box for coming forward to provide quality breath analyzers to the Telangana State Police Department, which is a pioneer in many aspects in the country. He said that the initiative taken by them under social responsibility would further enhance the capacity of the police personnel and help to control drunk driving. He expressed hope that if even a few lives could be saved with these devices, it would be worthwhile.

Commenting on the initiative, Jagbir Singh Sidhu, Corporate Relations Director, Diageo India, said, “Promoting responsible consumption is one of the key pillars of Diageo India’s Society 2030: Spirit of Progress ESG plan. We stay committed to championing road safety in India and promoting responsible consumption through focussed initiatives to curb underage drinking, drink driving, and binge drinking. Aligned to our ‘Wrong Side Of The Road’ program, these advanced alcohol breath analysers will support the Telangana Police Department in addressing the issue of drink driving and promoting road safety in the region.”

Diageo’s ‘Wrong Side of The Road’ programme has been developed together with the United Nations Institute for Training and Research (UNITAR) to sensitize participants on the effects of drink driving. Diageo India has also partnered with over 25 Regional Transport Offices and set up tab labs to create awareness through the ‘Wrong Side of the Road’ program. Last year over 2.3 lac adults participated in this anti-drink driving learning experience.

BITS Pilani WILP Introduces PG Diploma programme in Smart Manufacturing toHelp Engineers Upskill in Diverse Industries

Telugu super news,Hyderabad, February 29, 2024: The Work Integrated Learning Programmes
(WILP) division of Birla Institute of Technology & Science (BITS), Pilani has introduced a
new PG Diploma programme in Smart Manufacturing, which is designed to help
engineers working in diverse industries to design, implement, and manage manufacturing
operations using digital technologies. The programme, which can be pursued without a career
break, has been developed in collaboration with organisations from the manufacturing sector.


The PG Diploma programme has three broad themes — additive manufacturing, industrial
IoT, and operations management — supporting range of processes from data acquisition to
realisation of digital factories. It covers the technology enablers of digital factories, such as
mechatronics, industrial IoT, big data analytics, machine learning, blockchains, cloud
computing, connected manufacturing, microfabrication, and cybersecurity. The last date for
applications for admissions in this programme is March 18, 2024.


Experiential learning to aid implementation of smart manufacturing practices
Global companies across diverse industries are showing immense appetite and interest in
implementing smart manufacturing practices. According to Fortune Business Insights, the
global smart manufacturing market size was valued at $277.81 billion in 2022, and is
projected to grow from $310.92 billion in 2023 to $754.1 billion by 2030, exhibiting a CAGR
of 13.5% during the forecast period. To participate in this phenomenal growth, engineers
need to upskill themselves in smart manufacturing practices, which includes gaining a
thorough understanding and hands-on experience of advanced technologies and Industry 4.0
components.


Real-world case studies often help engineers understand industry-specific challenges and
solutions, preparing them for versatile roles. Integrating experiential learning into the
programme facilitates hands-on experience and practical learning opportunities. Accordingly,
the institution provides learners with access to their state-of-the-art lab infrastructure, which
includes remotely accessible and computer-controllable equipment.


Reflecting on the value that the participants can derive from this PG diploma programme in
Smart Manufacturing, Prof. Paramesw Chidamparam, who heads the core engineering
group of the WILP division at BITS Pilani, says, “This programme imparts skills in key
areas, such as digital technologies, data analytics, automation, robotics, and cybersecurity,
to foster creativity, innovation, and effective collaboration among the participants — this in
turn helps them with capabilities to integrate multiple technologies and processes.

In addition to this, their exposure to hands-on learning opportunities further enhances their
problem-solving skills and decision-making ability — thereby helping them adapt to the
dynamic challenges of Industry 4.0 and contribute to the development of smart factories.”
To learn more about this programme, please visit: https://bits-pilani-wilp.ac.in/pgd/post-
graduate-diploma-in-smart-manufacturing.php

Emcure Launches Unmask Anemia, an Initiative to Help Women Assess Anemia Risk with a Self-test

Telugu super news,Pune, February 28, 2024: Emcure Pharmaceuticals is an Indian pharmaceutical company with a focus on the women healthcare segment, announced the launch of ‘Unmask Anemia’, an initiative to create awareness around iron deficiency anemia in India. The initiative aims to raise awareness and improve detection and treatment of iron deficiency anemia in women across India”.

In a video message released by Emcure, actress turned author Twinkle Khanna, who is also an advocate for women’s rights, draws interesting inferences around women empowerment from various ad campaigns. She also urges brands to join Emcure in spreading awareness about anemia calling upon women to visit Unmask Anemia website (https://unmaskanemia.com/taketest)and take the self-test. Through this compelling message, Emcure and Twinkle Khannaask Indian women to stop ignoring the symptoms of iron deficiency and get themselves assessed for the risk of anemia.

Iron deficiency is one of the most common causes of anemia and its prevalence among Indian women is the highest in the world. As per the latest National Family Health Survey, the prevalence of anemia in women between the age group of 15 to 49 years is as high as 57.6% in Telangana. The symptoms of anemia like fatigue, weakness, hair fall etc. usually considered normal and are often ignored by women. Lack of awareness and action about their health and nutritional parameters makes testing for anemia imperative.

The online self-test aims to simplify the process of assessing the risk of iron deficiency anemia. The test is designed based on the common signs and symptoms of the condition. These symptoms often go unnoticed or are misattributed, hence unmasking becomes crucial.


Speaking on the occasion, Ms. Namita Thapar, Whole-time Director of Emcure Pharmaceuticals, said, “Despite advances in anemia interventions, its burden remains significant in India. Every second woman in the country suffers from iron deficiency anemia, but the lack of awareness prevents timely diagnosis. Emcure has been trying to address this deficit of iron in women for many years and we are proud to have a strong woman like Twinkle Khanna supporting us in our endeavour. We hope that our initiative of ‘Unmask Anemia’ will help bring about awareness and an increase in anemia screening, diagnosis and treatment. We have been passionately doing a host of things around patient education and awareness, including one of a kind show on women’s health called ‘Uncondition Yourself’ on YouTube, and Unmask Anemia is an extension of such initiatives”

Sharing his views on the initiative, Dr. Jaydeep Tank, President FOGSI said, “Screening of women of all age-groups, timely iron supplementation and spreading awareness can make a huge difference. Adolescent girls and women of childbearing age are at greater risk due to loss of blood during menstruation, and pregnancy. An easily accessible preliminary assessment followed by desired medical advice will greatly help tackle the problem.

‘Unmask Anemia’ campaign is part of Emcure Pharmaceutical’s Anemia Mukt Nari mission that aims to raise awareness and improve detection and treatment of iron deficiency anemia in women across India. This initiative by Emcure Pharmaceuticals complements the Indian government’s mission of Anemia Mukt Bharat.

Vi Postpaid Customers can now Pre-Book International Roaming Packs andGet a Complimentary Delayed and Lost Baggage Cover Worth Rs. 19,800/Bag

Telugu super news,February 28th,2024:In the post Covidera, Indians have emerged as big globetrotters. This surge in travel, though positive, is accompanied with growing concerns for lost and mishandled baggage. Infact, a report by SITA the world’s leading specialist in airport transport communication and IT, found that over 26 million pieces of luggage were delayed, lost, or damaged in 2022.

How it works?

  • Book Vi international roaming pack in advance by 21st March 2024 for a travel date before 7th April, 2024 and get free Blue Ribbon Bags service for your trip.
  • Eligible on roaming packs 10 Days @ Rs.3999, 14 Days @ Rs.4999 and 30 Days @ Rs.5999
  • Register with Blue ribbon bags before taking your flight.
  • Check-in your bags at the airport
  • If your bags are delayed or lost by the airline, file a report with the airline and Blue Ribbon Bags within 24 hours of landing.
  • Blue Ribbon Bags will track and expedite the return of your bags using their global network and technology.

Today, effective baggage management has become a crucial focus area to enhance the overall travel experience. As many are looking to devise solutions to prioritise safety of travellers baggage, Vi, a leading telecom operator,has become the first in its industry to partner with Blue Ribbon Bags, a US based lost baggage concierge service company, to offer a worry-free travel experience for Vi Postpaidinternational travellers.

ViPostpaid users can pre-book an International Roaming (IR) Pack for travel planned before April 7, 2024 and avail of complimentary cover towards delayed or lost baggage. This service offers a compensation of Rs. 19,800 per bag in case the luggage is delayed or not found beyond 96 hours following a submission of the complaint.This exclusive offer is valid for a limited period on select unlimited international roaming plans namely 10 days @3999, 14 days @4999, and 30-days @5999 starting February 26, 2024, until March 21, 2024.

This partnership represents a significant step towards fulfilling the needs of modern travellers, offering them peace of mind and assurance during their international journeys. As Vi continues to prioritize customer-centric innovation, baggage protection services is yet another addition to our add on services and reinforces Vi’s commitment to delivering unmatched value and convenience to its customers.

In addition to this, Vipostpaidusers can truly enjoy other benefits of Vi’s international roaming plans such as unlimited data and calls across 29 Countries, unlimited incoming calls in 100+ countries and 24/7 Live agent customer support via WhatsApp. To avail this service, click here: https://www.myvi.in/content/vodafoneideadigital/in/en/vil-homepage/static-pages/Travel-with-Vi-get-FREE-lost-baggage-protection.html

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