Tata Play’s bold move to helps viewers save on TV bills


Tata Play (formerly known as Tata Sky) today announced new affordable packs for its subscribers.
“Entertainment is a basic human necessity. However, rising prices are forcing people to make a
choice between necessities like food & fuel and discretionary spends like entertainment. As the
country’s largest content distributor, we take it upon ourselves to make entertainment more
affordable.” said Harit Nagpal, MD & CEO, Tata Play. 

The new packs and prices are available to all existing and new customers across India. Subscribers
can avail the new super saver packs by visiting their nearest Tata Play dealers or logging on to
www.Tataplay.com. Existing subscribers can find the new ‘Super Saver Packs’ under the Manage
Packs tab on the Tata Play mobile app.
The Telugu Super Saver Pack contains ETV Telugu, Star Maa, Gemini TV, Zee Telugu, Star Maa Gold,
Gemini Movies, Star Maa Movies, Zee Cinemalu, Kushi TV, ETV Cinema, plus 203 other channels for
Rs 209 only.
To create awareness about these value packs, Tata Play is launching a mass campaign, featuring
Kareena Kapoor & Saif Ali Khan in the Hindi speaking markets and Madhavan & Priyamani in the
South markets.

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