OPPO Introduces F27 Pro+ 5G: India’s first IP69-Rated Super-Rugged Monsoon-Ready Phone

·        Industry’s first smartphone to carry three IP ratings: IP66, IP68, IP69 for all-round waterproofing.

·        Protected against drop and shock damage with OPPO’s 360-degree Armour Body backed by MIL-STD-810H Method 516.8 and Swiss SGS Premium Performance 5 Stars Drop Resistant certification.

·        The F27 Pro+ 5G will be available from20th June on Flipkart, Amazon, OPPO Store, and mainline retail outlets with accidental and liquid damage protection worth INR 1199 for up to 6 months.

India, 2024: OPPO India has introduced the F27 Pro+ 5G – the country’s first IP66, IP68 and IP69-rated Super-Rugged, Monsoon-Ready smartphone. The F27 Pro+ will be available in two colours—Dusk Pink and Midnight Navy—and retails at INR 27,999 with 128GB storage and INR 29,999 for the 256GB variant. The smartphone boasts OPPO’s full-device protection solution—a damage-proof 360-degree Armour Body—that shields the device from drops and scratches. This is in addition to a four-year durable 5,000mAh battery.

Commenting on the launch, Savio D’Souza, Director of Product Communications at OPPO India, said, “The OPPO F27 Pro+ 5G meets the needs of customers who are always on the move, and demand a durable smartphone that can keep up with them, whether rain or sunshine. It is the only smartphone to carry all three—the IP66, IP68 and IP69—ratings and meets the highest standards against dust and water damage. Additionally, its 360° Armour Body provides inside-out protection, certified by the Swiss SGS Premium Performance standard and MIL-STD-810H Method 516.8. All that and essentials like a vivid, borderless display, stellar cameras, and a very capable processor are packed into a slim, lightweight, and stylish build that is sturdy and flaunt-worthy in equal measure.”

Waterproof and Ultimate Durability

The OPPO F27 Pro+ 5G is the first phone to boast all three ratings of the highest levels of dust ingress and water resistance with IP66, IP68 and IP69; these standards specifically certify that the phone can withstand high-pressure, high-temperature water jets and even water immersion for up to 30 minutes at a time.

The phone’s durability goes beyond dust and water ingress protection owing to its damage-proof 360-degree Armour Body protection, which is made possible by internal dampening materials like sponges to enhance drop resistance, a high-strength, high-thermal conductivity aluminium alloy to protect the motherboard, and Corning Gorilla Glass Victus 2 on the screen.

The OPPO F27 Pro+ 5G’s focus on endurance is validated by the Swiss SGS Premium Performance 5 Star rating for passing multi-angle drop tests and for its extreme high shock and frequency shock resistance. The smartphone has also passed the MIL-STD-810H Method 516.8 standard that tests for functional shock, transportation shock, fragility, transit drop, and crash hazard shock. 

The device has undergone 10 major design enhancements, including a fully waterproof screen and waterproofing on openings like the microphone, speaker, SIM card slot, and USB port to meet the rigorous rating standards. The microphone and earphone speakers are protected by a waterproof breathable film that keeps

Design & DimensionsDimensions: 7.89mm; 177g
Damage-Proof 360-degree Armour Body protection
Corning Gorilla Glass Victus 2
Display120Hz 3D Curved AMOLED Display
93% screen-to-body ratio
10-bit colour with 950nits brightness
PerformanceOcta-core MediaTek 7050 SoC
8GB RAM + 128GB/256GB
Colour OS14, based on Android 14
Camera64MP main camera, 2MP depth camera & 8MP selfie camera
CertificationsIP66, IP68, and IP69 rating
Swiss SGS Premium Performance 5 Stars Drop Resistance
MIL-STD-810H Method 516.8 certification

water at bay while allowing audio permeability. Similarly, the USB port is equipped with a silicone sealing ring to ensure waterproofing.

The OPPO F27 Pro+ 5G also uses a new waterproof circuit design that protects against critical damage to the motherboard in heavy monsoon downpours.

An Ultra-Slim New Look

The F27 Pro+ 5G pushes the boundaries of design with the first-ever 3D Curved AMOLED display in the F Series. The 120Hz AMOLED display sports super-narrow bezels and a 93% screen-to-body ratio for a near-borderless viewing experience. Its 10-bit panel and 950nits of overall brightness ensure a visually stunning multimedia experience with natural colour reproduction.  Furthermore, five layers of eye protection work around the clock for all-around vision protection. OPPO’s Splash Touch technology ensures that the screen remains usable even with water droplets on the display or when using wet hands.

The OPPO F27 Pro+ sports a svelte 7.89mm slim profile and weighs a lightweight 177g. Its stain-resistant vegan leather back is yet another design choice that enhances grip and comfort. The phone is available in two stunning colours: Dusk Pink and Midnight Navy. The Dusk Pink variant exudes warmth and is inspired by sunset landscapes, while the Midnight Navy colour reflects the serene waves under the moonlight of the night sky. OPPO’s Cosmos Ring design for its camera module is inspired by luxury mechanical watch dials and adds a touch of elegance and sophistication.

Smooth Performance

The OPPO F27 Pro+ 5G packs an octa-core MediaTek 7050 SoC that comprises ARM Cortex-A78 cores clocked at up to 2.6GHz, and Cortex-A55 efficiency cores to strike the perfect balance between effortless multitasking, efficient power management, and all-day battery life.

The smartphone packs 8GB RAM, and 128GB/256GB of UFS 3.1 storage. Demanding users can expand the RAM by an additional 8GB using OPPO’s proprietary RAM expansion technology. Performance is further enhanced by OPPO’s latest ColorOS 14—based on Android 14—which introduces a new Aqua Dynamics interface with quality-of-life additions like a File Dock feature. The phone has passed OPPO’s 50-month Fluency Protection test which guarantees a smooth and seamless user experience for at least four years.

Keeping the phone going all day long and beyond, is a 5,000mAh battery with 67W SUPERVOOC Flash Charge technology. The OPPO F27 Pro+ 5G can be charged up to 56% in 20 minutes and 100% in 44 minutes. The battery can retain 80% of its original capacity even after four years with a regular daily charge cycle.

Capture Impressive Moments With AI Ultra-Clear Camera System

The OPPO F27 Pro+ 5G brings flagship-grade AI features to the mainstream with a Gen-AI-powered AI Eraser and AI Portrait Retouching. The AI Eraser makes removing unwanted objects and subjects in photographs as simple as touching a button.

The AI-based Portrait Retouching feature removes facial imperfections in portrait shots and can remove blemishes such as spots and acne while reducing noise and improving overall lighting and clarity. Trained on extensive datasets, the AI algorithm backing Portrait Retouching enhances low-light portraits by intelligently reducing noise and clarifying facial features.

The phone is equipped with a 64MP main camera, a 2MP depth camera, and an 8MP selfie camera that allows users to capture stunning landscapes and natural-looking portraits. Features like Flash Snapshot which instantly triggers a short exposure to quickly capture moving objects—supported by AI Shutter Algorithm, and a Night Portrait mode that enhances shooting performance in low-light conditions through a combination of multi-frame noise reduction and HDR technology—further assist with capturing creative photos.

Pricing, Availability, Offers

The OPPO F27 Pro+ 5G will be available in India from 20th June 2024. The 128GB model will be priced at INR 27,999, while the 256GB model will retail at INR 29,999.

During the pre-order period from 13th June to 19th June, customers can avail the following exclusive offers at Amazon, FlipkartOPPO store and mainline retail outlets:

·        Enjoy worry-free protection against accidental and liquid damage worth INR 1199 for up to 6 months.

·        Avail no-cost EMI for up to 6 months and consumer loans for up to 9 months without any down payment with leading partners.

·        Upgrade to the OPPO F27 Pro+ and receive an exchange bonus of INR 1000. Existing OPPO customers will also receive an additional loyalty bonus worth INR 1000.

·        Get a flat 10% instant cashback on credit and debit cards from leading banks including HDFC Bank, SBI, and ICICI Bank. (T&C apply)

HDFC Bank signs MoU with SAIL for corporate salary relationship..

HDFC Bank partners

Fifth PSU to move salary accounts to HDFC Bank India, 2024: HDFC Bank, India’s largest private sector bank, has signed a Memorandum of Understanding with Steel Authority of India Limited (SAIL) for Corporate Salary Relationship. Under the MoU, over 60,000 on-roll and 65,000 contractual employees of SAIL now have the opportunity to move to HDFC Bank’s Corporate Salary Account (CSA). The move will vastly benefit the employees of SAIL from the host of facilities offered as a part of the account. SAIL is one of the largest steel-making companies in India and one of the Maharatnas of the country’s central public sector enterprises. This relationship also offers extended benefits exclusively for the employees of SAIL:· Family banking facility· Personal and air accident cover· Medical top-up· Exclusive range of credit cards and access to attractive offers on personal loans, home loans, auto loans and two-wheeler loans The MoU with SAIL marks HDFC Bank’s 5th association with a Public Sector Undertaking (PSU) for corporate salary relationship. HDFC Bank already hosts salary accounts some of the other PSU across various industries including petroleum, infrastructure, food security and warehousing. Mr. Manoj Mehta Sr. Vice President & Zonal Head EBFS, HDFC Bank said, “Through this partnership we look forward to catering to the banking needs of the 1,20,000 strong employee-base. They will have the benefit of an enhanced and differentiated experience as the benefits associated with a salary account are tailored to meet the needs of different industries.” The MoU was signed by Mr. Praveen Nigam – ED F&A, SAIL and Mr. Manoj Mehta Sr. Vice President & Zonal Head EBFS, HDFC Bank in the presence of other senior officials including Mr. Manas Ranjan Rath- CGM HR, SAIL, Ms. Madhvi Vashist – GM Finance, Mr. Ashutosh Kumar Sr. Vice President & Regional Head PSU, HDFC Bank. Mr. Mayank Srivastava National Account Manager – PSU , HDFC Bank, Mr. Yatin Sehgal Cluster Head, HDFC Bank Mr. Ashutosh Sinha – Area Acquisition Head, HDFC Bank and Ms. Radhika Sinha – RM PSU (Corporate Banking Group), HDFC Bank.

Nexzu Mobility Plans Multi-Fold Dealership Network Expansion by the end of 2024

To meet the growing demand for EV-cycles, Nexzu aims to expand its current network by eight times.

Hyderabad 17thFebruary 2024 – Nexzu Mobility, an innovative urban transportation solution provider, has announced its strategic plan to significantly expand its dealership network. The company plans to multiply its current retail network by eightfold before the end of the calendar year. A five-year old brand in the EV-cycle category, Nexzu Mobility is looking at redefining mobility with its smart, India-engineered EV-cycles.

With an aim to establish a network of 10 distributors, each having 20 dealerships, Nexzu intends to foster substantial growth and widespread presence across regions in India. Currently, Nexzu Mobility operates with five distributors, each equipped with four dealerships, spread across the country. Recognizing the immense potential for the future of EV cycles in India, Nexzu Mobility is set to significantly enhance its outreach.

Mr. Chintamani Sardesai, Business Head, Nexzu Mobility said; “The Indian EV cycle market is starting to experience an unparalleled growth in India. As we expand our dealership network, we strive to bring back cycling as an enjoyable mode of transportation. We firmly believe that by offering high-quality and ergonomically designed electric cycles that seamlessly blend the latest technology, we can enable people to make more environmentally conscious decisions and build an ecosystem for more effective mobility in India.”

The company already has a network in place across the nation, serving the Southern region through prominent locations in important metropolises like Bangalore and Chennai. With its touchpoints in Kolkata, the company caters to the demands of the Eastern region; and with facilities in Pune and Vadodara, connects with consumers in the Western region. In order to capitalise on the growing market potential presented by India’s increasing demand for EVs, Nexzu Mobility is looking at further penetrating its reach in the Western and Northern regions while concurrently strengthening its position in the Southern market.

To meet the needs of both B2B and B2C markets, Nexzu Mobility has created and engineered three EV-cycles: Rompus+, RoadLark, and Bazinga. The indigenously developed products are 95% localised with in-house developed powertrain system and are manufactured in Pune. Nexzu EV-cycles are developed, keeping in mind the needs of Indian consumers’, rethinking cycling and expanding the boundaries of sustainable transportation.

Grand Opening of ESSENTIA Salon Lounge in Attapur, Hyderabad

Telugu super news, february 16th,2024: Chevella MP Ranjith Reddy graced the auspicious inauguration of the opulent ESSENTIA Salon Lounge, heralding a new era of beauty and style in the heart of Hyderabad. With a commitment to redefine personal grooming experiences, the salon promises a blend of sophistication and modernity to its patrons.

In his address, MP Ranjith Reddy lauded the establishment of ESSENTIA Salon Lounge as a significant milestone in the beauty industry, offering cutting-edge services to rival international standards. He commended the initiative for its dedication to providing contemporary beauty and hair care solutions.

The management of ESSENTIA, led by salon promoter Swathi Reddy, expressed their vision to cater to the evolving beauty aspirations of the youth with innovative styles and techniques. With a team of trained experts, the salon aims to deliver prompt and gratifying services that resonate with the discerning tastes of the younger generation.

The salon’s ambiance, adorned with state-of-the-art amenities and an elegant Italian theme, promises a delightful experience for customers. From trendy haircuts to rejuvenating facials, ESSENTIA Salon Lounge offers an array of services tailored to meet the diverse needs of its clientele.

Renowned personalities including Mohammad Sharif, President of the Television Producer Council, and Senior Journalist, nandi award winner alongside former Doordarshan director Vijaya Bhagwan and prominent lawyer Suresh Kumar, extended their congratulations to the organizers for their commendable efforts.

Actor Sohel, impressed by the ambiance, highlighted ESSENTIA as a unique destination where patrons can indulge in premium services while enjoying a cup of coffee or juice amidst soothing melodies. Social media influencers praised the salon for its use of advanced techniques and skilled professionals, ensuring flawless results and enhancing the beauty of every individual.In essence, ESSENTIA Salon Lounge emerges as a beacon of elegance and excellence, promising a transformative beauty experience that transcends conventional standards.

అత్తాపూర్‌లో నూతన ఎస్సేనుషియా సెలూన్ లాంజ్ ప్రారంభం

తెలుగు సూపర్ న్యూస్, ఫిబ్రవరి 16,2024: హైద‌రాబాదీల‌కు స‌రికొత్త అనుభూతిని అందించే విలాస‌వంత‌మైన ఎస్సేనుషియా సెలూన్ లాంజ్‌ను చేవెళ్ల ఎంపీ రంజిత్ రెడ్డి అత్తాపూర్‌లో ప్రారంభించారు. అందాల ప్ర‌పంచంలో ఇది మ‌రో మెట్టు అని, వ్య‌క్తిగ‌త సౌంద‌ర్యం, కేశ సంర‌క్ష‌ణ కోసం అంత‌ర్జాతీయ సంస్థ‌ల‌తో పోటీ ప‌డే విధంగా, ఆధునిక ప‌ద్ద‌తుల్లో సేవ‌లు అందించేందుకు అత్తాపూర్‌లో ఏర్పాటు చేయ‌డాన్ని ఎంపీ రంజిత్ రెడ్డి స్వాగ‌తించారు. ఈ సంద‌ర్భంగా ఎస్సేనుషియా సెలూన్ లాంజ్ నిర్వ‌హ‌కులు స్వాతిరెడ్డిని అభినందించారు.

స్త్రీల‌తో పాటు పురుషుల‌కు కూడా హెయిర్ క‌టింగ్, స్టైలింగ్, క‌ల‌రింగ్, ఫేషియ‌ల్, చేతులను, పాదాల‌ను అందంగా తీర్చిదిద్దే ప‌ద్ద‌తి, స్కిన్ కేర్.. ఇలాంటి ఎన్నో స‌ర్వీసులుతో కూడిన ఎస్సేనుషియా సెలూన్ లాంజ్‌ ఈ త‌రం యువ‌త‌కు చ‌క్క‌ని వేదిక అని టెలివిజన్ ప్రొడ్యూసర్ కౌన్సిల్ అధ్యక్షుడు, సీనియర్ జర్నలిస్ట్ మహమ్మద్ షరీఫ్ అన్నారు. దూర‌ద‌ర్శ‌న్ మాజీ డైరెక్ట‌ర్ విజ‌య భ‌గ‌వాన్ , ప్ర‌ముఖ న్యాయ‌వాది సురేష్ కుమార్ ఈ కార్య‌క్ర‌మంలో పాల్గొని నిర్వ‌హ‌కుల‌కు శుభాకాంక్ష‌లు అందించారు.

యువత ఆలోచ‌న‌ల త‌గిన రీతిలో సౌందర్య కాంక్షలను దృష్టిలో పెట్టుకొని నగరం నడి బొడ్డున ప్రపంచ స్థాయి సెలూన్ “ఎసెన్షియా సెలూన్ లాంజ్”ను ఏర్పాటు చేసిన‌ట్టు సెలూన్ లాంజ్ నిర్వ‌హ‌కులు స్వాతిరెడ్డి తెలిపారు. పురుషులకు, స్త్రీలకు ఆధునిక స్టైల్స్ లో, ఫ్యాషన్లలో సేవలు అందిస్తూ స‌రికొత్త ఫ్యాషన్ ప‌రిచ‌యం చేస్తామ‌న్నారు. యువ‌త‌రానికి నచ్చిన, మెచ్చిన సత్వర సంతృప్తికర సేవలు అందించడానికి ఆధునిక ఫ్యాషన్లలో ట్రైనింగ్ పొందిన ఎక్స్‌ప‌ర్ట్స్ త‌మ ద‌గ్గ‌ర ఉన్నార‌ని తెలిపారు.

బెస్ట్ ప్రైస్, బెస్ట్ సర్వీస్ అందిస్తామ‌న్నారు. కొత్త టెక్నాల‌జీతో కూడిన‌ సెలూన్ ఇంటీరియ‌ల్‌, అధునాత‌న సీటింగ్, ఇటాలియ‌ను థీమ్ వంటివి క‌స్ట‌మ‌ర్‌ల‌కు ఎంతో అనుకూలంగా ఉన్నాయ‌ని, సెలూన్‌లో నెయిల్ టెన్ష‌న్స్, జెల్ పాలిష్, రిఫిల్స్ వంటి అనేక సేవ‌ల‌ను అందిస్తున్నామ‌ని తెలిపారు. స్నేహ‌పూర్వ‌క‌మైన వాతావ‌ర‌ణాన్ని క‌ల్పించ‌డంలో ఎస్సెనుషియా సిబ్బంది ముందుంటార‌ని ఎస్సెనుషియా నిర్వ‌హ‌కులు స్వాతిరెడ్డి చెప్పారు. అంతేకాదు స్పెష‌ల్ మేక‌ప్‌తో పెళ్లికూతురును అందాల రాణిగా తీర్చిదిద్దుతామ‌న్నారు. గోళ్ల అందాన్ని ఇనుమడింపజేసేందుకు పెయింట్, డెకొరేట్ వంటి నెయిల్ ఆర్ట్ సేవలు అందిస్తున్నామ‌న్నారు.

కాఫీ, జ్యూస్ తాగుతూ, ఆహ్లాద‌క‌ర‌మైన సంగీతం వింటూ ఎస్సెనుషియా స‌ర్వీసులు అందుకునే అవ‌కాశం ఇక్క‌డ మాత్ర‌మే లభిస్తుందని నటుడు సోహెల్ అన్నారు. చిన్నచిన్న లోపాలు కూడా బయటకి కనిపించకుండా చేసేందుకు హెయిర్ బ్రష్, హెచ్‌డీ మేకప్ టెక్నిక్స్ ఉపయోగిస్తున్నార‌ని, సర్వాంగ సుందరంగా తీర్చిదిద్దే సకల సాంకేతికత, నైపుణ్యత, సృజనాత్మకత, ప్రపంచ స్థాయి శిక్షణ పొందిన నిపుణులు అత్తాపూర్‌లో ఏర్పాటు చేయ‌డం సంతోషంగా ఉంద‌ని ఈ కార్య‌క్ర‌మంలో పాల్గొన్న ప‌లువురు సోష‌ల్ మీడియా ఇన్‌ఫ్లూయేన్స‌ర్స్ తెలిపారు.

Redmi A3: A Blend of Elegance and Performance in a Premium Package launched at introductory prices, starting at INR 6,999

Telugu supr news,India, February 15th,2024: Xiaomi, the global technology brand’s latest smartphone in the A series, the Redmi A3 is now available in India, starting at an introductory price of INR 6,999.The Redmi A3 combines stunning design aesthetics with powerful performance, offering users a premium smartphone experience.

Premium Halo Design

At the heart of the Redmi A3 lies its Premium Halo Design, with two exquisite options of glass finish and a luxurious leather-textured material, delivering a device that not only looks sophisticated but also feels luxurious in the hand. The seamless integration of design and materials sets the smartphone apart, making it an instant style statement.

Immersive 90Hz Display

Redmi A3 boasts a large 17.04 cm (6.71″) LCD Dot Drop display and 1650 x 720 resolution, the smartphone features a remarkable 90Hz refresh rate and Corning Gorilla Glass 3 protection. Users can also immerse themselves in vibrant visuals with unparalleled clarity. The device incorporates DC dimming technology, ensuring comfortable viewing experiences in any lighting condition.

Powerful Performance for Seamless Multitasking

The smartphone comes with the robust MediaTek Helio G36 SoC, with peak speeds of 2.2GHz, the Redmi A3 delivers blazing-fast performance, making multitasking a breeze. Furthermore, with upto 12GB of RAM, including upto 6GB of virtual RAM, and up to 128GB of expansive storage capacity, users can enjoy seamless app launches and swift data transfers. Powered by Android 14, the smartphone features a streamlined Android interface offering an uncluttered user experience, placing a premium on speed and efficiency.

Advanced Security Features

The Redmi A3 comes equipped with a secure Side Fingerprint feature and prioritizes both aesthetics and convenience making it the go-to option for students and early jobbers.

Catch a glimpse with 8MP AI Dual camera

The Redmi A3 features an 8MP AI dual-camera setup, offering an array of features including AI portrait mode, HDR, and Google lens integration. One can also excel in video recording with its time-lapse feature along with a stunning 1080p resolution. The front/ selfie camera comes with 5MP ensuring detailed shots in different conditions. With AI portrait mode and depth control, users can capture stunning portraits and can enhance their selfies with AI Beautify, ensuring they always look their best in every shot.

Fast charging capability with longer battery life

The battery comes with massive 5000mAh and 10W fast charging capability assuring long-lasting performance and usage.


In summary, the Redmi A3 is a compelling smartphone with its premium design, display quality, and user experience. The smartphone’s halo design make it a smooth and stunning player in the segment. It is a complete package filled with numerous exciting features, making it an excellent choice for students and new jobbers.

Pricing and availability

Redmi A3 will be available in Olive Green, Lake Blue, Midnight Black starting 23rd February, 2024 across Mi.com, Amazon.in, Flipkart, Mi Homes and other Xiaomi retail partners. Customers can purchase the Redmi A3 at a special introductory price starting from 23rd – 29th February 2024, starting at an introductory price of INR 6,999. The introductory price also includes a INR 300 exchange bonus.

VariantIntroductory launch price* (till February 29, 2024)MRP
3+64GBINR 6,999INR 9,999
4+128GBINR 7,999INR 10,999
6+128GBINR 8,999INR 11,999

You can access product renders: Link

69.3 mn pets are homeless in India: State of Pet Homelessness Project by Mars highlights the challenges facing pets today

Hyderabad, February 8th, 2024: A global coalition of animal welfare experts in partnership with Mars, released the results from the largest-ever international study on pet homelessness, today. The ambitious ‘State of Pet Homelessness Project’ sets out to understand the scale of pet homelessness in 20 markets, and factors that contribute to pets being on the streets or in shelters, shining a light on the needs of a sizable hidden population of pets.

The report reveals that 1 in 3 pets are homeless in the world, estimating almost 362 million pets are still waiting to find a home. The global average of homeless pets across 20 markets is pegged at 35% of the total dog and cat population.

The findings from India reveal a stark picture with 69% of all cats and dogs without a home. Most homeless pets (60.5 mn) in India are living on the streets, while others (8.8 mn) are in shelters waiting to find a home.

● 69.3 million (69%) cats and dogs are homeless in India, accounting for approximately 19% of the global homeless pet population;
● 60.5 million (71%) dogs live on the street or in shelters in India, accounting for approximately 39% of the global homeless dog population;
● 8.8 million cats live on the street or in shelters, accounting for 4.25% of the global homeless cat population;
● While adoption from shelters is still low, 53% respondents from urban and rural areas would recommend adopting from shelters in the future
● 47% and 28% respondents are thinking of becoming dog and cat pet owners respectively;
● Friends, relatives are the most popular route for getting pets in the country with (28%) of dogs and (30%) of cats coming from these sources;
○ 33% respondents from rural areas have adopted pets from friends, family
○ 32% respondents from urban areas rely on pet shops for bringing home a pet
In India, 2,565 experts were interviewed from urban (1,402) areas and rural (1,163) areas for the Project. The project also included interviews with pet professionals from nine metro and non-metro cities in the country.

Salil Murthy, Managing Director at Mars Petcare India, said: “The State of Pet Homelessness Report is a clarion call to address the urgent issue of pet homelessness, armed with compelling data and insights that guide us towards actionable solutions. Despite the current low shelter adoption rates in India, 53% of respondents are receptive to the idea of adopting pets from animal shelters in the future. This is an opportunity to strengthen the human-animal bond and encourage existing and potential pet parents to adopt. Our goal is to create a better world for pets in India so every pet can get the care and nutrition they deserve.

At Mars Petcare, we are raising awareness about pet adoption, forging partnerships with NGOs in the animal welfare space, and are keen on collaborating with stakeholders in the ecosystem to force-multiply our efforts. We are pioneering the integration of digital solutions and innovative models to significantly scale adoption through NGOs. We believe that adoption should be a part of our strategy to effectively manage and reduce the challenge of pet homelessness. Our mission is to galvanize the entire ecosystem—NGOs, communities, and pet parents—towards creating a more compassionate and inclusive world for pets.”

While each country has different challenges, the data in India reveals some distinct themes.

Prevent Unplanned Pets: Large populations of stray pets which can breed at a rapid rate are a huge part of the problem. One unsterilized homeless pet can quickly create many more. Reducing uncontrolled or unplanned breeding is a critical approach to decreasing pet homelessness.

Ensure Sustained Care: Helping to provide more homeless pets with responsible loving homes, or sustained human care they need in the community, is a foundational step in tackling pet homelessness. With 47% respondents considering bringing a dog home, and 28% considering bringing a cat home, getting more people interested in pet ownership and turning interest to action is crucial. It is interesting to note that the Project reveals approximately 13% of dog and cat owners found their pets on the street.

Keep Pets in Homes: Pets are lost more frequently than many may realize, leading to an unintended yet noteworthy increase in homeless pets. Pets are at risk of being homeless through abandonment or casual pet owning practices that lead pets to stray or become lost. While 9% respondents lost their pet dogs, a smaller percentage of 6% respondents lost their pet cats.

A concerning aspect that the Project revealed was that 38% of respondents said they were considering giving up pet ownership for dogs, while the percentage was higher at 57% for cat ownership. Encouraging pet owners to keep dogs in homes for the long term, through education and awareness building of responsible pet ownership, can have a significant impact on pet homelessness in India.

To mark the release of this data, Mars has made a $500,000 donation to Humane Society International to fund projects in India, South Africa and Mexico to make interventions informed by the data. These programs will deliver reproduction control, training and care for thousands of animals.

Alokparna Sengupta, Managing Director, Humane Society International/India said: “Across India, millions of dogs and cats are suffering on the streets and in shelters. HSI/India is thankful to our partner, Mars Petcare, for supporting our work to manage street dog populations humanely, provide medical care to dogs and cats in need, and ensure a peaceful coexistence between communities and street animals. HSI/India, through government supported animal birth control programs, works on the humane control of street dog populations.

The support from Mars helps aid our dog management efforts, including community engagement, enabling us to work hand in hand with local communities to create more peaceful environments across India for people and companion animals. With the invaluable support from Mars, in the last quarter of 2023 itself, we were able to provide treatment to more than 240 sick and injured street animals in Hubli-Dharwad, hold more than 100 workshops and meetings in many local communities and improve the welfare and surgical protocols for over 7,000 dogs coming in for spay and neuter surgeries. Given the magnitude of the issue, we are looking forward to scaling up our humane and inclusive approaches to improving dog and cat welfare in India.”

This builds on a significant history of work by Mars and its partners supporting almost 10 million vulnerable pets across the world over the last three years. Including donating more than 100 million meals to vulnerable pets, sterilizing over 30 thousand free-roaming animals, and providing over 100,000 pets with comprehensive preventive care, including wellness checks, preventive medicine and vaccinations.

Zomato celebrates ‘Delivery Partners’ Day’ in Hyderabad

Hyderabad, February 8th, 2024 – Zomato, India’s food ordering and delivery platform, recently concluded its ‘Delivery Partners Day’ celebration event in Hyderabad. These ‘Delivery Partners Days’ events are the company’s way of acknowledging the invaluable contributions of its delivery partners and spreading festive joy to their families.  

The awards span various categories, each recognising the remarkable achievements of the dedicated delivery partners.

During the ‘Delivery Partners Days’ celebrations, the accolades were presented in the presence of the award recipients’ family members across six distinctive categories, each acknowledging the exceptional contributions of Zomato’s dedicated delivery partners. 

  • ‘Top Performers’ pays tribute to the top 10 delivery partners in every zone, acknowledging their remarkable efficiency in delivering the highest number of orders.
  • ‘Everyday Heroes’ honours those delivery partners who continue to excel despite facing personal challenges in their daily lives, exemplifying resilience and dedication. 
  • ‘Made A Difference’ applauds delivery partners who have positively impacted customers’ lives or extended a helping hand to fellow delivery partners in times of need, highlighting their compassion and support. 
  • ‘Electrifying Partner’ category, Zomato celebrates delivery partners who have covered significant distances while using electric vehicles for deliveries, promoting sustainable practices.
  • ‘Iron Ladies’ recognises the dedication of female delivery partners who defy societal norms to spread happiness, break barriers, and inspire others.  
  • ‘Ageless Achievers’ applauds delivery partners over 50 years old who defy age stereotypes with their unwavering energy and enthusiasm, serving as a testament to their passion for providing services.
  • Compliance Heroes: To appreciate delivery partners who are asset compliant. 

Rakesh Ranjan, CEO of Food Ordering & Delivery, Zomato, said, “Our delivery partners are the true backbone of our organisation. We often encounter many heartwarming stories of our dedicated delivery partners who go beyond the call of duty to serve society at large, especially during challenging circumstances. These awards are our way of honouring their spirit of altruism and their exceptional service.”

On the sidelines of the felicitation, Zomato also organized a first-responder training program for delivery partners in Hyderabad from 27th to 31st January. Launched recently, the program aims to enable the delivery partners to learn the nuances of medical first-aid & CPR (Cardiopulmonary Resuscitation) through professional and certified training modules. 

Zomato is strongly committed to ensuring a secure and inclusive environment for all its delivery partners. The company continues to allocate resources towards training and support programs to enhance partner capabilities while fostering a culture of kindness within its delivery network.

Hyderabadis gear up for the best weekend of the year as Comic Con India returns on 27-28 January 2024

Hyderabad, 19th, January 2024- Prepare to enter a realm where fantasy meets reality with Comic Con India, the largest pop culture celebration in the subcontinent,that is set to make waves in Hyderabad with Hyderabad Comic Con 2024. The thrilling weekend promises a never before experience for anime, gaming and pop-culture lovers as the best weekend of the year return to the city for fun and frolic!

Maruti Suzuki Arena presents Hyderabad Comic Con 2024, powered by Crunchyroll, will see every attendee receive an exclusive copy of Marvel’s Infinity Gauntlet No.1 comic book along with Limited Edition DC Comics Batman Poster & a commemorative Comic Con India Bag. The event is all set to showcase comics in a big way with a slew of upcoming publishing houses/Indian artists like Indusverse, Yali Dreams Creations, Sufi Comics, Prasad Bhat, Raj Comics by Sanjay Gupta, Lilorosh, Acid Toad, Garbage Bin, Corporate comics , Bullseye Press, Bakarmax, Art of SAVIO, and Abhijeet Kini  and many more along with International artists Rico Renziand Danesh Mohiuddin who will be gracing the event.

Speaking about the thrilling weekend celebration, Jatin Varma, Founder, Comic Con India,said, “Comic Con is finally back in Hyderabad after a gap of 3 years! We cannot wait to host all the fans again. This is our biggest show in the city yet, showcasing the best of Indian comics, fan experiences, cosplay, gaming, geeky shopping and so much more. I look forward to welcoming the fans back.”

On the 27th -28th January 2024,the most-awaited event will also feature The Arena (in association with The Esports Club), an 40000sq ft gaming arena, which will have daily tournaments, Esports and popular streamers and gaming experiences. among many other exciting activities for all attendees.

Along with this, Comic Con India will also see panels and exclusive sessions with the likes ofAmar Chitra Katha, Raj Comics, Crunchyroll and leading Indian & International creators.Along with special stand up by Aakash Gupta followed by the popular Binge-O-clock duo Rohan Joshi&Sahil Shah, followed by some electrifying performances by MC Altaf, Proximity Crew, Geek Fruit, Hip Hop artist – Panther and many more, on the mainstage. While Hyderabad attendees will get a chance to witness captivating experiences with Maruti Suzuki Arena, Crunchyroll, Warner Bros India! and Hyderabad’s Biggest Comic Book Store by Penguin Random House India. The event will urge pop culture geeks to go on a shopping spree with brands like Celio, Bonkers Corner, RedWolf, Bewakoof.comand tons more.

Key Event Partners include brands such as CELIO, HDFC & Radio Mirchi. Book your passes for Hyderabad Comic Con 2024, 27th and 28th January atHITEX Exhibition Centre. Daily Timings: 11AM to 8PM. Passes available on www.comiccon.in& Book My Show. Website link: www.comicconindia.com

LG expands its Youth Skill Program under CSR paving the way for youth empowerment

Opened two new LG Hope Technical Skill Academies

India, 2024 :As the nation celebrates National Youth Day, LG Hope Technical Skill Academy, a noteworthy Corporate Social Responsibility (CSR) project of LG Electronics, stands tall as a beacon of hope for the youth of our country. Since its inception in November 2022, this initiative has been making significant strides in empowering the next generation through comprehensive technical education.

LG first Hope Technical Skill Academy was inaugurated at the NSIC campus, Okhla Delhi, marking a significant step towards addressing the critical need for skilled professionals in the electronics sector.  NSIC (National Small Industries Corporation) is the location partner for LG Hope Technical Skill academy. The project’s foundation was laid with the signing of a Memorandum of Understanding (MoU) with the honourable Minister of Micro, Small, and Medium Enterprises (MSME), Mr. Narayan Rane, underlining LG’s commitment to skill development and social responsibility.

Expanding its footprint beyond the national capital, this year LG initiated skill academies in Hyderabad and Chennai, reinforcing the commitment to youth empowerment across diverse regions. The academy focuses on courses related to consumer durable repair and service, aligning with the evolving demands of the industry.

In terms of key statistics, the Delhi Academy, spanning 5300 sqft, commenced operations in November 2022 with a three-year goal to train 1800 students. Presently, 440 students have successfully graduated, and 120 are undergoing training, with 249 securing placements. The Hyderabad Academy, covering 8500 sqft will train 1800 students over three years. The Chennai Academy, operating on an 8000 sqft area aims to train 1365 students over three years.

Commenting on the same, Mr. Hong Ju Jeon- MD, LG India said, “At LG Hope Technical Skill Academy, we’re all about creating opportunities and inspiring dreams. As we move forward, we celebrate the journeys—past, present, and future—of countless individuals whose lives we touch and transform. LG brand philosophy is Life’s Good which represents our unwavering commitment to making people’s lives better through products, service and innovation. Through our recent brand reinvention, we want to inspire and encourage people, especially youth, to approach life with an optimistic attitude. Through these academies, we aim to equipped youth with skills to contribute towards industry growth and also, transforming their lives for good and have a dignified living.”

Integral to the success of LG Hope Technical Skill Academy is the partnership with the Electronics Sector Skills Council of India (ESSCI) and as the execution partner. ESSCI’s expertise has played a crucial role in shaping the curriculum, ensuring its relevance, and aligning it with industry standards.

LG Hope Technical Skill Academy, as a CSR initiative of LG, reflects the company’s commitment to social responsibility and making a positive impact on the lives of the youth. On this National Youth Day, LG extends gratitude to all stakeholders for their steadfast support in realizing the vision of empowering the youth through technical education.

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