Tata Play becomes the first DTH player to carry 100+ HD and all DD channels
- This development is the outcome of new and increased satellite capacity
- Tata Play today carries 103 HD Channels & all 44 Doordarshan channels
Tata Play, India’s largest content distribution platform, touches another milestone by becoming the first DTH player to carry 100+ HD Channels. This closely follows the brand’s recent success in launching the country’s first demand-driven satellite GSAT-24 which gave Tata Play the largest satellite bandwidth in the country.
Living up to its promise of catering to all subscribers, genres and languages, the 100+ HD channels available on Tata Play span across 17 genres and includes HSM as well as key regional markets like Tamil Nadu, West Bengal, Andhra Pradesh, Karnataka, Kerala, Maharashtra, and Odia.
Tata Play also onboarded all 44 Doordarshan channels to its ever-expanding portfolio. The sharp increase in the number of channels being offered occurred after its satellite bandwidth increased by 50 percent. Tata Play today operates on 36 transponders – which is by far the highest in the country.
Harit Nagpal, MD & CEO, Tata Play, sharing about the landmark development, said, “We’ve always been committed to delivering the ever-increasing infotainment needs of our subscribers with the best quality of picture and sound. We’d now urge the broadcasters to create more channels in HD for us to take to our viewers.”
Pioneering the Pay TV sector, Tata Play offers a range of products and services that has made entertainment consumption easy and convenient for the subscribers. Whether it is the Android-enabled set-top box, Binge+, that combines OTT and Live TV on a single screen, or the Tata Play mobile app that facilitates on-the-go TV viewing, the brand is continually elevating entertainment standards in the country. Further, with propositions like interactive services, unique value-added services, TVOD services, Live Channels + Netflix combo packs, easy payment gateways and more – Tata Play’s commitment to customer centricity is unmatched.