Mars Wrigley India enters dark chocolate segment with GALAXY® FUSIONS

Mars Wrigley India enters dark chocolate

Telugu Super News,Febraury 13th,2023: Mars Wrigley India, the Indian business of the world’s leading manufacturer of chocolates, chewing gum, mints, and fruity confections, and the treats and snacks segment of 100-year-old US-based Mars Incorporated, is proud to announce the launch and local production of GALAXY® FUSIONS Dark chocolate with 70% cocoa in India.

This marks Mars Wrigley India’s foray into the dark chocolate segment in India and significant expansion of local production of the 60-year-old globally loved brand, GALAXY®.  The company is also confident that offering a dark chocolate product will be welcomed by many consumers who want a variety of options in their snacks, from pure indulgence to ‘better for you’ treats including dark chocolate. 

With the dark chocolate’s addition to the GALAXY® brand portfolio of indulgent variants, Mars Wrigley India seeks to consolidate its position in the molded chocolates category. The company had announced the local production of GALAXY®, one of the iconic brands in its portfolio, in October 2021 at its world class manufacturing facility in Pune. This was a significant milestone for the company as GALAXY® became the second global chocolate brand to be locally made in India for India market, after SNICKERS® in 2016.

Announcing the launch, Kalpesh Parmar, Country General Manager, Mars Wrigley India said, “We are extremely delighted to launch GALAXY® FUSIONS dark chocolate with 70% cocoa in India. It is a matter of great pride that we are making the global brand in India at our world class chocolate production facility in Pune. This marks an important milestone for us as we expand our local manufacturing capabilities to make globally loved brands in India with the same quality and signature recipes. This undoubtedly allows us greater production and fresh availability and bring this chocolate delight to a larger number of Indian consumers. GALAXY® FUSIONS is a unique amalgamation of new-world experience of dark chocolate and the signature smooth taste that GALAXY® stands for and we are confident that offering a dark chocolate product will be welcomed by many of our consumers who want a variety of options in their snacks, from pure indulgence to ‘better for you’ treats including dark chocolate.

India is a key market for Mars Wrigley, and we are committed to growing the category. Over the years, we have been launching our globally loved brands and innovating to develop a portfolio fit for India. Our endeavor has been to bring high quality chocolates and confectionary into Indian households.”

Varun Kandhari, Marketing Director, Mars Wrigley India, said, “We are convinced that GALAXY® FUSIONS dark chocolate will delight our Indian consumers. GALAXY® FUSIONS will elevate the dark chocolate experience with its premium signature recipe, 70% cocoa content and its rich, smooth texture. This smooth dark variant is sure to offer a superlative multi-sensory experience to the chocolate lovers and connoisseurs alike.”

Mars Wrigley India enters dark chocolate

GALAXY® FUSIONS dark chocolate will be available across traditional, modern retail outlets and all e-commerce portals across the country at various price points starting at INR 90. Mars Wrigley’s diverse portfolio of globally loved brands includes SNICKERS®, BOUNTY®, M&M’s®, SKITTLES®, ORBIT®, DOUBLEMINT®, BOOMER®, SOLANO® and many variants.

MasterChef India calls for entry; the show to be soon available on Sony Entertainment Television and Sony LIV

MasterChef-India-calls-for-

Sony Entertainment Television and Sony LIV to soon bring India’s most loved cooking reality TV
show, MasterChef India to its audience. The show will captivate the audience with the culinary
and cooking skills of budding chefs. MasterChef will soon begin its hunt for India’s MasterChef
with auditions kick-starting from Kolkata and moving to Mumbai, Hyderabad, and Delhi.

If you live food, dream food, and your life is all about food then head to MasterChef India’s
audition locations on 24th September 15th October, and 8th October respectively.

•          Kolkata auditions will take place on 24th September at the Institute of Hotel
Management, P-16, Taratala Rd, CPT Colony, Alipore, Kolkata, West Bengal 700088.
•          Delhi auditions will take place on 1 st October at the Happy model school, B2, Janakpuri,
New Delhi 110058.
•          Mumbai auditions to kick-start on 15th October at the Ryan International School, Vastu
Park, Off, Linking Rd, Malad, Evershine Nagar, Malad West, Mumbai, Maharashtra 400064.
•          Hyderabad auditions will begin on 8th October at the St. Ann’s College for Women,
A/45, St Ann’s Rd, Santosh Nagar, Mehdipatnam, Hyderabad, Telangana 500028.

Post the multi-city audition, the show will witness chefs from across the country locking horns. So,
the stage is set, and judges are calling out all the energetic, spirited, and talented culinary
experts to participate in the race of MasterChef India.

Don’t forget to register and showcase your passion for cooking!

Chef Vikas Khanna
With MasterChef India coming on Sony, I am excited to see what all has been cooking in the
kitchens of Indian homes and what food stories the chefs have. Over the past 11 years, I have
witnessed so much amazing changes in our kitchens. We as a country have diverse cuisines and
MasterChef India gets all those flavors under one roof while celebrating and encouraging the
local chefs. It’s a great learning experience for me as there is so much to learn about our local
cuisines and recipes. I am very keen to discover it all through auditions and the show launch.

Chef Ranveer Brar
Cooking is my passion and is something I’ve cherished my entire life. So, being a part of
MasterChef India only nurtures my passion for cooking. The show will bring insights into the rich
culture of food India has had for years. I am very excited to be a part of the show, and I cannot
wait to kick-start the hunt for India’s MasterChef. Looking forward to the auditions.

Heirloom Recipes of Hyderabadi Cuisine at Novotel Hyderabad Airport

Novotel-Hyderabad-Airport

Novotel Hyderabad Airport brings to you a food showcase of Recipes of Hyderabadi Cuisine. The showcase, in association with LUQMA, a catering service lovingly put together by the women of SAFA, a social enterprise for the empowerment of women and young girls. SAFA empowers women from all walks of life such as victims of gender discrimination from urban slums trying to make a dignified living. SAFA is on a mission to change the fate of the next generation of girls from their community.

From September 23rd to 2nd October, two Home Chefs from LUQMA will put forth a food promotion at Novotel Hyderabad Airport’s newly revamped restaurant, Food Exchange. Following the theme of fast-losing Recipes of Hyderabad, the presentation will include dishes such as Mutton Tahari, Talawa Gosh, Khatti Daal, Kaddu ka dalcha, Chicken Shami Kebab amongst many others. The women of LUQMA will also have their own homemade products available for sale, such as their Biryani Masala, Chai Masala, Khatta Masala, Sukhey Kebab, Potli Masala, etc.

The hotel has also collaborated with CEIA, one of the foremost digital food & hospitality magazines in the country, with endeavour to bring attention to the people who deserve it most. The platform is dedicated to enlightening its readers about food trends around the world and shining a light on the hard-working and creative people behind the scenes in the food and hospitality industry.

Speaking about the event, General Manager, Mr. Rubin Cherian said, “We, at Novotel Hyderabad Airport, are extremely pleased to be hosting a food promotion that not only highlights heirloom Hyderabadi dishes, but also helps us uplift and empower the incredibly talented women of our country. The home chefs at Luqma come with the magic of flavor in their hands, so to be able to give them a stage to share this gift is a pleasure for us. Our special thanks to CEIA, our promotional partner for this festival, to help us spread the message of this exceptional endeavor.”

Clear out your schedules and plan your visit to Novotel Hyderabad Airport for the culinary experience of a lifetime!