Re Sustainability and Dadu’s Sweets join forces to drive public awareness of Recycling

Telugu super news, June 6th,2023: ReSL and Dadu’s Sweets have joined forces to establish a benchmark for the effective and sustainable management of waste, with the primary objective of advocating sustainable practices and fostering responsible recycling throughout the year.

Kiosks have been strategically deployed by Re Sustainability outside each Dadu’s store, facilitating the collection of sweet boxes that will be sent to recycling centers. As an incentive to encourage responsible environmental actions, customers are offered a 10% discount when participating in this #GreenTransformation.

According to an Oxford Economics and SAP study, ” There is a gap between awareness and action, with only 48% of Indian businesses reporting that they have made significant progress on their sustainability goals.”

Hyderabad, 05 June 2023: Amidst rising temperatures, environmental concerns are inspiring a surge in consumer activism. People are advocating for cracker-free Diwali and using organic colors for Holi. They choose biodegradable materials for idols and avoid plastic in gift packaging. This growing trend reflects a strong commitment to celebrating in harmony with nature and promoting sustainability. Organizations and individuals are actively driving environmental betterment through sustainable practices, demonstrating their unwavering dedication to responsible conservation.

The question that arises is: Can we extend our advocacy, preaching, and practice of sustainability beyond specific occasions and embrace it throughout the year? According to a report by Oxford Economics, “Although 69% of business leaders reported that sustainability is important, only 48% of them have made significant progress in their sustainability goals.” This World Environment Day, ReSL and Dadu’s Sweets showcased that #GreenTransformation is possible when businesses choose innovative strategies to responsibly recycle waste.

In the Hospitality and Retail Industry, the packaging is a significant contributor to waste production and subsequent management, leading to alarming ecological waste accumulation. According to a report published by the Central Pollution Control Board (CPCB) in 2018, the total annual generation of plastic waste in India was estimated to be around 3.3 million metric tons.

On this note, Dadu’s Sweets and Re Sustainability have joined hands in a highly impactful campaign. Re Sustainability is India’s largest provider of urban and industrial sustainability solutions. Through its footprint of 85+ facilities in India, the company provides solutions such as resource recovery from waste, recycling, waste processing, wastewater treatment, and waste-to-energy solution. Meanwhile, Dadu’s Sweets, a revered Hyderabad-based chain with a rich legacy of 30 years, offers a delightful assortment of delectable, authentic, and hygienic sweets, savories, gelato, Turkish sweets, and baked goods. Operating from a state-of-the-art production facility in the heart of the city, Dadu’s remains dedicated to creating culinary delights while embracing sustainable practices.

In the spirit of World Environment Day and with the Indian ideology of ‘kuch mitha ho jaye’ at heart, small kiosks have been set up in front of Dadu’s outlets across Hyderabad and Pune. These kiosks are set up to collect sweet boxes from customers that will be sent to recycling centers. As a token of appreciation, customers will be offered a 10% discount on any of their purchases from Dadu’s!

“I am delighted and privileged to witness the positive impact generated by our responsible recycling efforts. As we collect each box deposited at the designated kiosks, we take pride in responsibly recycling them. The environmental benefits of this campaign are substantial, with every ton of recycled boxes leading to the preservation of 17 trees, the conservation of 1,450 liters of oil, the safeguarding of 26,500 liters of water, and the avoidance of over 4,000 units of electricity consumption. Our commitment to sustainable practices mitigates waste and contributes significantly to our environment’s well-being. It is truly gratifying to be part of a campaign that brings about such tangible benefits and promotes a greener, more sustainable future for generations to come.” said Mr. Masood Mallick, CEO of Re Sustainability.

“We are in the business of creating celebrations and while it is heart-warming to see the innumerable smiles that our boxes create, it is also upsetting to know that they are simply thrown away after use adding to the waste in the world. This initiative is our attempt to close the loop, give back to the environment that we take so much from, and do our bit towards a better tomorrow. We invite all our patrons so step forward and make their contribution, at kiosks installed across the city at our eight locations and avail a 10% discount as a Thank You from us!” – Mr. Rajesh Dadu, Managing Director, Dadu’s Sweets

Leaving no ecological footprint, Dadu’s Sweets and ReSL engage in symbolizing the conversion of waste into functional products as a powerful testament to the pioneering efforts. Their collective endeavor serves as a catalyst, inspiring a ‘Green Transformation’ that resonates with brands across industries, propelling them towards active participation in the pursuit of change and revolution. By embracing such sustainable practices, businesses can not only foster environmental consciousness but also drive meaningful impact, ultimately paving the way for a greener and more sustainable future.

Re Sustainability Limited (ReSL), a KKR-backed company, is a leading provider of comprehensive environmental management services, specializing in sustainable solutions.

ReSL offers diverse environmental services and solutions, including waste management (hazardous, municipal, and biomedical), MAR POL compliance, construction waste mitigation, e-waste management, waste-to-energy conversion, recycling (sewage, paper, and plastic), integrated waste management, environmental remediation, advanced effluent treatment plants (ETPs), wastewater treatment, automated car park management, and facilities management.

With a global presence in India, Singapore, the UAE, Qatar, Saudi Arabia, Kuwait, Oman, Tanzania, and the USA, ReSL leverages over 25 years of experience to deliver comprehensive solutions across the waste value chain.

Integrating cutting-edge technologies, sustainable practices, and regulatory compliance, ReSL empowers organizations to achieve their sustainability goals in a complex environmental landscape.