Radio City changes ‘Vibe of the City’ by Unveiling New Station Sound with a Star-Studded Launch in Dubai
Telugu super news, Mumbai, 12th June 2023: Radio City, India’s leading radio network, has officially launched a one-of-its-kind modern version of ‘Rag Rag Mein Daude City’ #CityLoKothaVibe. The peppy new track has an irresistible beat that is set to enthrall audiences, especially the vibrant and spirited ‘Gen Z’ generation. The grand unveiling took place at the international destination – Dubai, coinciding with the esteemed Radio City Business Titans event from 9th to 11th June. The youthful new jingle was launched during the gala evening on 10th June by Bollywood celebrities Suniel Shetty, Karishma Tanna, Kainaat Arora, and Nimrat Kaur.
Popularly known to understand the pulse of its ever-evolving audience, Radio City crafted new station music to cater to the young and vivacious Gen Z audience who sought coolness quotient in their experiences. The newly launched jingle of Radio City has been designed to give the radio station a young, lively, and fun-filled vibe that will strike a perfect chord with the audience across 39 markets. With amazing energy, contemporary sound, and an undeniable fun factor, the jingle promises to create an engaging and buoyant atmosphere. The new MOGO of Radio City is playful and will linger in the audiences’ minds for a long time.
To bring this captivating jingle to life, Radio City teamed up with two extraordinary singers, Lalasa Rachapudi and LV Revanth. With their versatile vocal styles and remarkable voices, the duo has infused the jingle with a dynamic and energetic touch, ensuring an unforgettable musical experience for avid music connoisseurs. This jingle has added fresh innovation and creativity to the brand Radio City thereby attracting a wider set of audience’s attention.
Mr. Ashit Kukian, CEO of Radio City said, “At Radio City, we always strive to stay ahead of the curve in meaningful ways. This novel jingle represents our commitment to continuously evolve and engage with the ever-changing preferences of our audience, particularly the ‘Gen Z’ segment. The two esteemed singers have given this modern unique track a perfect blend of youthfulness that complements our vision. It was a momentous occasion for us to unveil the pioneering new station sound at one of our most prestigious events Radio City Business Titans in Dubai in the presence of Bollywood celebrities and Indian business tycoons. We are confident that the new version of Rag Rag Mein Daude City #CityLoKothaVibe will reflect the newfound spirit of Radio City and our dedication to providing the best-in-class experiences.”
Bollywood superstar Suniel Shetty complimented Radio City on the launch of new jingle, “It was a pleasure to unveil Radio City’s new jingle in Dubai. I would like to congratulate the entire team of Radio City on changing the vibe of the city with the introduction of its vibrant new jingle.”
Singer LV Revanth shared his enthusiasm by saying, “It’s been an exciting experience to be a part Radio City’s new station sound change. The energetic and youthful tone of the new jingle perfectly matches the aspirations and energy of the most-sought after Gen Z audience. I had immense pleasure working with Radio City and contribute to their musical legacy. I believe that this jingle will excite listeners and provide them with a memorable musical experience, leaving them wanting more.”
Popular singer Lalasa Rachapudi said, “Associating with Radio City’s new jingle as a singer has been nothing short but wonderful. As a winner of Radio City Super Singer Season 13, it is an honour and privilege to be a part of their revolutionary change. The jingle perfectly captures the essence of Radio City’s vibe and its dedication to providing high-quality music to its wide set of audience. I’m confident that this jingle will receive instantaneous appreciation from the audience and rapidly become a fan favorite, especially among Gen Z.”
The launch of Radio City’s refreshing jingle, coupled with the collaboration of talented singers, represents a significant milestone. This exciting development introduces a new vibe and coolness around the brand while remaining faithful to the essence of the iconic brand. It reaffirms Radio City’s promise to deliver innovative content, solidifying its position as a true trendsetter in the realm of radio entertainment. The new jingle is being promoted across various digital platforms and is also prominently featured on-air. Multiple Bollywood celebrities and influencers have already complimented Radio City on the launch of its peppy new jingle.