Pharma major Dr. Reddy’s organises two-week educational and awareness campaign on diabetes management in rural India.

Telugu super news,Hyderabad,November 24rd, 2023:In November, National Diabetes Awareness Month in India, Dr.Reddy’s Laboratories Ltd., a global pharma major organised a two-week long educational and awareness campaign in rural India. Dr. Reddy’s has been in the forefront of the ongoing battle against diabetes in India for many years now.

In view of the urgent need for intervention in rural healthcare and particularly, raising awareness on diabetes management, the rural healthcare team of Dr. Reddy’s implemented a multipronged approach covering diagnostic, therapeutic, and awareness and educational programmes.

According to the Indian Council of Medical Research – India Diabetes (ICMR-INDIAB) national cross-sectional study, it is estimated that India has around 101 million people with diabetes and 136 million people with prediabetes1

Dr. Reddy’s diabetes campaign began with the distribution of patient educational material on
diabetes to promote healthy lifestyle choices. Emphasising risk factors, symptoms, and effective management of diabetes, Dr. Reddy’s’ rural healthcare team conducted 3,600+ UDAY (Unite against Diabetes & Hypertension) camps, covering a total of 6,000+ villages in India.

These camps show Dr. Reddy’s commitment to address the diabetes crisis in rural India and facilitated the screening of 1.12 lakh patients for early identification of diabetes cases and those at risk.

Some of the villages that were part of the UDAY camps include: Madha, Indapur and Nilanga from Solapur (Maharashtra); Chandori and Rajapur from Nashik (Maharashtra); Shiroli and Murgud from Kolhapur (Maharashtra); Newasa Fata, Jamkhed from Ahmednagar district (Maharashtra); Koradacheri from Tiruvarur (Tamil Nadu), Pullambadi from Trichy (Tamil Nadu), Parangipettai from Cuddalore (Tamil Nadu),

Pottaneri from Salem (Tamil Nadu), Kelamangalam from Krishnagiri (Tamil Nadu); Dubbaka in Siddipet district (Telangana), Erravalli village in Kondapaka mandal (Telangana), Karepalli in Khammam district (Telangana) and
Devaruppula in Jangaon district (Telangana).

Further, the campaign engaged around 45,000 rural doctors and healthcare professionals in scientific programmes to enhance their knowledge of therapy, treatment options, and lifestyle modifications in diabetes management. A webinar featuring renowned endocrinology expert Dr. Sanjay Kalra, Chairperson, Education working group, International Society of Endocrinology (ISE) provided crucial insights to empower rural India in diabetes management in regional languages.

A session by a nutritionist was an integral part of the webinar, offering insights into diet and lifestyle modifications crucial for effective diabetes management. Customized diabetes diet plans, specific to different regions of India, were shared with rural doctors and healthcare
professionals to enhance patient care.

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