Maverick make-up maestro Mario Dedivanovic to headline beauty’s biggestplayground Nykaaland’s debut edition

Telugu super news, october 10,2023:After sending beauty enthusiasts in a tizzy with the announcement of Nykaaland, India’s inaugural and extraordinary beauty and lifestyle festival, Nykaa, India’s most preferred beauty and lifestyle retailer along with BookMyShow, India’s leading entertainment destination, are back with more scoop on everything the two-day event will bring as ticket sales go live! Scheduled on 4 th and 5 th November 2023 at the Member’s Enclosure, Mahalaxmi Racecourse.

Nykaaland is ready to paint the town pink! First up is the global sensation best known by his Instagram moniker MakeupByMario famous for creating the most flawless version of an individual’s natural beauty! Mario Dedivanovic has been a long-time make-up artist for Kim Kardashian and other popular names. Makeup Master Class by Mario Dedivanovic, a globe-trotting experience that has been an attraction for professionals.

apprentices, students-in-training and make-up enthusiasts across the world, will now land at
Nykaaland, giving makeup lovers a chance to catch him at work, receive a participation certificate and exciting beauty goodies. From education to social media to innovation, Mario is a visionary and popularised some of the best-known makeup techniques of the last decade, who has ignited viral trends that have inspired and forever altered the beauty landscape.

Talking about making his way to India for Nykaaland, Mario Dedivanovic, Makeup Artist and
Founder & CEO, Makeup by Mario said, “Indian beauty draws heavily from history and culture,

making it one of the most varied and rich definitions of beauty, the world over. I am extremely excited to visit India and look forward to hosting a masterclass for the first time ever at Nykaaland. Masterclasses are my way of connecting with makeup lovers from
different parts of the world and my session at Nykaaland will be inspired by my 25+ years of artistry. I
can’t wait to interact with Indian beauty lovers!”
Nykaaland’s beauty programming is packed with exclusive experiences and workshops with some of the most sought-after experts across India and the world, including Namrata Soni, Founder of Simply Nam and a favourite amongst Bollywood celebrities such as Sonam Kapoor Ahuja and Rani Mukerji and Daniel Bauer, Co-founder of Daniel Bauer Academy and Lakme’s favourite makeup artist, known for his looks on Anushka Sharma and Ananya Panday.

Makeup Specialist Tanvi Chemburkar, known for her artistry on Khushi Kapoor and Rashmika Mandana, will showcase the hottest bridal trends with Charlotte Tilbury. Sandhya Shekar, a red carpet favourite amongst leading celebrities in India such as Deepika Padukone, is going to showcase luxurious glam with her favourites from Nykaa Cosmetics. Another powerful Masterclass will be hosted by M.A.C’s Director of Makeup Artistry, Baltasar Gonzalez Pinel, who has been an influential part of the fashion and editorial landscape globally for over two decades.

Co-produced by Nykaa and BookMyShow Live, the live entertainment experiential division of
BookMyShow (also promoters), Nykaaland is set to redefine the beauty and lifestyle landscape in India. Thoughtfully curated by the two powerhouses, Nykaaland promises to be a beauty
enthusiast’s paradise, featuring the largest collective of over 80 of the best international and
homegrown beauty and lifestyle brands showcasing a wide selection of products and looks across make-up, styling, body care and health & wellness.

Get ready to break the rules of beauty as Urban Decay, the iconic cosmetic brand from L.A. known for its badass cruelty-free, high-pigment makeup, makes its grand entry into the Indian market with Nykaa at Nykaaland. The brand’s bold attitude has transformed the beauty game, proving that bravery and creativity can redefine industry standards.

You will step into a world of beauty, glam and innovation at Nykaaland with the most exquisite
beauty brands such as Lakmé, M.A.C, Charlotte Tilbury, Maybelline New York, Nykaa Cosmetics,
Sol de Janeiro, Huda Beauty, e.l.f, Lancôme, Urban Decay, Fable & Mane, Anomaly, Olaplex, Bobbi Brown, Clinique, Estee Lauder, The Ordinary, Bath & Body Works and Victoria’s Secret amongst several others, all under one roof.

In line with Nykaaland’s spirit of self-expression, the festival will play host to an incredible line-up of the best international and Indian music and entertainment talent. Nykaaland will be headlined by none other than UK’s sensational pop icon HRVY and India’s most loved house music icon Ritviz.

With a sold out debut UK and European tour featuring runaway hits including “I Wish You Were
Here” and over 3 billion combined global streams, HRVY returns to India with Nykaaland. Tapping into classical roots to create new-age music, few Indian artists have experienced the meteoric rise to fame that Ritviz has with hits such as Udd Gaye, Liggi, Jeet garnering over 1.5 billion combined streams to become amongst the highest in the Indian indie music space.

And, if you are still looking for more, a spot at the VIP arena is up for grabs, to indulge in the most seamlessly curated lifestyle experience ever! Exclusive pre-sale of tickets for Nykaa Prive members and BookMyShow Superstars is now live exclusively on BookMyShow until 6 PM on 26 th September. General sale of tickets to the beauty extravaganza will go live starting 6 PM on September 26th, 2023. RuPay credit card holders will get a chance to experience Nykaaland at special discounted prices for a limited offer period.

Phase-wise General Access Tickets for each day of the festival start from Rs. 850/-. For more information on the festival and to get your hands on the tickets, log on to BookMyShow.
Nykaaland is generously supported by RuPay as the Presenting partner and Singapore Tourism Board as the Destination partner for the festival.

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