Ather Energy sold 9,344 units in November 2023
Telugu super news,National, 2nd December, 2023:Ather Energy, India’s premium electric scooter manufacturer sold 9344 units in November’23. Ather, is making significant strides in expanding its reach and accessibility. With an impressive network of 176 Experience Centres with 11 opened in november spanning across 100 cities, Ather is set to revolutionize the electric scooter market. Among its exciting offerings is the Ather 450S, hailed as one of India’s fastest and smartest scooters, available alongside the Ather 450X. The Experience Centers offer potential buyers the unique opportunity to test ride any Ather vehicle, helping them determine the ideal fit for their needs before making a purchase. Ather’s customer-centric approach and innovative products continue to propel it to the forefront of the EV industry.
In the coming years, Ather Energy is set to unveil significant announcements, notably their latest addition to the fleet, the Ather Family Scooter. This innovative vehicle promises enhanced comfort, a spacious seat, and affordability, catering to a wider audience. Ather is embracing a subtle shift towards a more traditional scooter design to align with market demands. CEO Tarun Mehta proudly announced this forthcoming model, emphasizing its consumer-oriented features. Alongside this announcement, he also shared about the upcoming Ather 450 Apex, their fastest offering yet, showcasing their commitment to innovation and advancement in the electric scooter domain.
Commenting on this occasion, Ravneet Singh Phokela, Chief Business Officer, says, “November continues the momentum that we built in October, as we delivered 9,344 units to our customers. The EV 2-wheeler market is approaching volumes seen before subsidy revisions, and we anticipate a positive end to 2023. This month we forayed into the international market with the opening of the inaugural Experience Centre in Nepal. As we marked our 10th anniversary, we celebrated a decade of innovation by announcing the launch of two new scooters, including the Ather APEX and a family scooter set to hit the market in 2024. More is in store in December as we are gearing up for an exciting and fast-paced start to 2024.”
Ather’s expansion into international markets follows its remarkable success in the Indian domestic market, where the 450 Series has emerged as the uncontested leader in the premium electric two-wheeler segment, boasting an impressive 75% market share. The decision to export the Ather 450X aligns strategically with Nepal’s growing interest in cleaner mobility alternatives. Despite being a comparatively smaller market than its larger counterparts, India and China, Nepal presents an enticing opportunity for companies like Ather to gain insights into new markets, gauging product performance and acceptance.
Additionally, Ather Energy has forged partnerships with prominent financial institutions such as IDFC First, Bajaj Finance, and Hero FinCorp, facilitating increased accessibility to electric vehicles (EVs). Through the provision of flexible loan tenures extending up to five years, Ather has successfully lowered the monthly EMIs for its electric scooters to as little as Rs 2,999. This forward-thinking initiative aligns seamlessly with the Indian government’s ambitious target of achieving a clean and green 2030, thus actively contributing to the realization of sustainable mobility on a national scale.