Westlife Development Ltd undergoes a Brand Refresh to name itself as Westlife Foodworld Ltd.
Westlife Development Ltd – the company that owns and operates the master franchisee of McDonald’s restaurants in West and South India has announced the rebranding of its company name to Westlife Foodworld Ltd.The move aims to align and harmonize the company’s name more closely with the nature of itssubsidiary’s business activities. Targeted at accelerating the company’s core business in the food service industry, this name change will strengthen its synergy with the current business operations.
Westlife’s wholly owned subsidiary – Hardcastle Restaurants Pvt Ltd from inception has been engaged in the food services business i.e.,Quick Service Restaurants or QSR sector. The company changed the face of the Indian QSR industry when it brought the global brand McDonald’s to West and South India. In line with the brand’s glocal strategy, the company made big bold investments in setting up a strong supply chain ecosystem so that itcould make the menu relevant to the taste palate of Indian consumers. To fuel the growth of McDonald’s in India, it set up a strong technology backbone for its company to ensure McDonald’s remains a modern, relevant, and progressive brand for Indian consumers. With such well-defined business strategies clubbed with a strong financial foundation; the company has grown McDonald’s to become one of the most loved food brands in the country.
Speaking on the announcement of the company name change, Mr.AkshayJatia, Executive Director, WestlifeFoodworld Ltd said “When we brought McDonald’s under Westlife, our vision was to set up and expand a robust business in India for the brand and givevalue to all our stakeholders.We believe that the name Westlife Foodworld Ltd perfectly signifies the vast, glocal food and beverage portfolio that we have created with McDonald’s and its various brand extensions.We are committed to expanding the business with renewed vigour, and this name change will put us in stronger stead for the next leg of growth both for the brand and our company”.
Westlife’s new name reflects the company’s focus on strengthening its business in the food service industry. Today, Westlife is recognized as a robust food service company and has built with it a family of over 10,000 employees. The company has hired local talent in the country to successfullygrow and expand the McDonald’s business to over 300 restaurants today. WestlifeFoodworld Ltd now owns 331 McDonald’s restaurants and267 McCafés in West and South India.