Wavin Vectus rolls out its first 360-degree tank-centric campaign
Vectus, a leading manufacturer of plumbing pipes and water storage products launched its first 360-degree “Ab Tanki Nahi, Vectus Maango” ad campaign after joining hands with Wavin, an innovative solutions provider for the global Building and Infrastructure industry. Activated across TV, digital, and social media amongst others, the campaign creatively highlights the trust of channel partners and customers in the superior quality, durability, resistance and consumer-friendly designs that Vectus has been offering for the last 30 years that tank has become synonymous to the brand Vectus.
Conceptualized and Produced by SW Studios, the Production wing of Sociowash, the TVC opens with an amusing conversation between a shopkeeper and the buyer where the shopkeeper fails to understand when the customer asks him for a tank and not Vectus. The film spotlights the first choice of consumers in India and conveys a strong message that when it comes to superior quality water storage tanks – it’s synonymous with VECTUS. The campaign intends to establish a strong brand recall amongst its expanded customer base and strengthen their trust in the quality of the brand. The marketing campaign will help strengthen the brand connect in northern and southern regional markets for Wavin Vectus.
At the campaign launch,Mr. Ashish Baheti & Mr. Atul Ladha, Jt. Managing Director, Wavin Vectus said, “ We strive to provide a complete, innovative and powerful water storage solution, keeping in mind the modern-day needs of individuals. With decades of trust and expertise, our water storage solutions have a track record of excellence, making us the best water tank brand in the business. This campaign will reinforce our brand connect with consumers and strengthen brand recall at POS across India. Carrying 30 years of legacy in the water storage solutions, we want to reinforce Vectus as a brand of choice for every Indian household”.
Commenting on the launch, Mr. Manish Khandelwal, Commercial Director, Wavin Vectussaid: “This campaign is a structured way of communicating to the audience about making the right choices when it comes to opting for the best water storage solutions”.
Pranav Agarwal, Co-founder, Sociowash said: “It was exciting to work on this ad campaign with Wavin Vectus. The entire journey of conceptualizing, tastefully executing and producing the video was an opportunity to prove the capabilities of SW Studios. We were able to put together a campaign that strikes the right emotions and offers Vectus a platform that makes the brand synonymous with water storage requirements in India.”
Earlier this year Wavin, an Orbia business, announced its partnership with Vectus as part of their global expansion journey. The partnership has given the company a solid manufacturing footprint and hands-on expertise. Vectus’s deep understanding of the Indian market and a strong distribution network, combined with Wavin’s technological expertise has well positioned the brand to capitalize on India’s huge growth potential and deliver for evolving consumer needs.