Telugu super news,Mumbai, 3 November, 2023:Colgate-Palmolive (India) Limited, the market leader in Oral Care, introduces a refreshing and whimsical campaign that embraces the world of morning goof-ups. In a playful take on morning drowsiness, Colgate MaxFresh highlights the notion that when we’re feeling sleepy, we tend to deviate from our usual selves and commit amusing bloopers.
Anaswar Rajagopal, Director, Toothpaste (Family & Equity) Marketing at Colgate-Palmolive India, expressed the inspiration behind the campaign, stating, “It is a universal truth that you don’t feel like yourself if you are not fully awake. Consequently, during such moments, you find yourselves making silly mistakes like- boarding an elevator without pressing the desired floor button, locking the house door only to realise that the car keys are left behind, or sending a long email and missing out on the attachment!
Colgate MaxFresh understands you and gets you ready for a goof up free morning. The toothpaste ‘instantly’ wakes you up, with a burst of intense freshness, setting the tone for a vibrant start. With this ad film, we wanted to create exaggerations of possible slip ups to drive home the message that brushing with Maxfresh gives you a jolt of morning freshness that makes you alert and wakeful.”
Telugu super news, India, 13 October 2023: Colgate-Palmolive (India) Limited, a leader in oral care, is set to redefine oral beauty and teeth whitening with its innovative Colgate Visible White toothpaste. As part of Colgate-Palmolive’s ongoing agenda to enhance India’s oral health and beauty, the new campaign for Visible White aims to showcase the transformative impact of a whiter smile.
Colgate-Palmolive India recognizes the growing interest in oral beauty and is committed to offering products with cutting-edge technology that have relevance for the young Indian consumers.
Commenting on the new campaign, Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive Indiasaid, “The beauty & grooming segments are exploding across categories. Millions of Indians are resorting to personal care products that help present their best versions to themselves and the world. However, when it comes to oral care, most of us continue to use the same toothpaste as the rest of our family. We’re content with the color of teeth that we have, failing to realize the transformative role whiter teeth and a beautiful smile can play. With Colgate Visible White, people can get whiter teeth and unlock a huge beauty advantage. It is already one of the fastest growing products in the toothpaste category and millions more can adopt and benefit from it.”
Colgate Visible White toothpaste starts whitening your teeth starting one week and enhances the beauty of your smile. The new campaign highlights the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.
The ad film features a charismatic protagonist in various social settings, unassumingly captivating people with her radiant smile. Her exceptionally white teeth make others aware of their own, prompting comical attempts to conceal their own smiles using unconventional props. These reactions follow the protagonist as she enters a lift, an art gallery, a swimming pool, and even a wedding reception, emphasizing the power of Colgate Visible White to enhance one’s oral beauty.
Harshad Rajadhyaksha & Kainaz Karmakar, WPP@CP, talked about the campaign, “India has not seen specific teeth whitening products, so many are unaware of what Colgate Visible does. This story shows the power of this product through the effect it has on those who don’t use it. Written by Juneston Mathana and crafted into film by Abhinav Pratiman, this film will leave you with a smile on your face. So you better make sure it’s a great smile.
Running nationally, the Colgate Visible White campaign will be featured across various media channels, including television, digital, influencers etc. Additionally, in-store and e-commerce media will reinforce the message with the target audience at point-of-purchase.
Telugu Super News,India,February 3,2023: Haleon, the makers of Sensodyne today announced the launch of its latest product – Sensodyne Complete Protection+. The launch is aimed at offering consumers an All-in-One Sensodyne offering to manage their overall Oral Care needs. Complete Protection+ combines the trusted Sensodyne credentials of protection against tooth sensitivity along with a multitude of Oral Care benefits like fresh breath, whitening, deep cleaning, cavity protection and more. The latest Sensodyne variant is now available on leading E-commerce platforms and will soon reach a store near you.
Sensodyne Complete Protection+ offers trustworthy protection against tooth sensitivity and its advanced cleaning system helps maintain natural whiteness of teeth. The unique formula contains optimally sized spherical silica cleaning particles which help in deep cleaning and refreshing mint flavour ensures a clean and fresh feeling. The toothpaste also contains fluoride which keeps teeth strong and protects against cavities.
Speaking about the launch of Sensodyne Complete Protection+, Bhawna Sikka, Area Marketing Lead – Oral Care, India Sub-continent Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) said, “Sensodyne is one of the leading Oral Care brands in the country and has introduced meaningful innovations in India over the years. Millions of people in India continue to live a compromised life due to tooth sensitivity. We worked with them to understand the need for a specialist sensitivity toothpaste which also offers other Oral Care benefits. Complete Protection+ toothpaste unlocks an elevated Sensodyne experience by offering All-in-One Sensitivity Protection. We are excited about this proposition and are confident that it will be loved by consumers too.”
