Gateway of India turns green with WhatsApp’s anamorphic installations; brings WhatsApp’s privacy features alive

Telugu super news,Mumbai,August 23, 2023: WhatsApp has unveiled its latest privacy initiative in Mumbai, an immersive 3D anamorphic installation at the Gateway of India that highlights WhatsApp’s multiple layers of protection and privacy controls. 

This will be the the first ever 3D anamorphic installation at the Gateway of India and will transform the landmark into a digital experience showing how WhatsApp’s privacy layers work together to a create safe space for private messaging while using creative storytelling and hyperlocal symbols that are synonymous with the city of Mumbai like the kaali-peeli taxi, red post box, iconic street lamps and of course the pigeons at the Gateway of India. 

Highlighting features like end-to-end encryption, two step verification, silence unknown callers, disappearing messages – the installation follows the journey of a WhatsApp message between a sender and the intended recipient and no one in between – reinforcing how WhatsApp’s privacy features offer users full control over the privacy of their messages. 

Sandhya Devanathan, Vice President of Meta India, said, “Privacy is at the core of everything we do at WhatsApp and we’re excited to see the next phase of our privacy campaign light up the Gateway of India and raise user awareness around WhatsApp’s privacy features and multiple layers of protection. The eye-catching, one of a kind anamorphic privacy installations will be the first time the landmark will witness such immersive storytelling in true Mumbai style and reinforce WhatsApp’s continued commitment to launch privacy features that strengthen our existing layers of protection, giving people full control over the level of privacy they need while messaging their friends and loved ones.” 

The Gateway of India installations are part of WhatsApp’s global privacy campaign announced earlier in June which has appeared on social, digital, broadcast channels, in print and on billboards across India. The campaign also included the launch of new privacy features like Silence unknown callers and privacy checkup and an on-ground activation with mirrored messages in malls across Delhi in partnership with Anushka Sharma.

WhatsApp launches new privacy features, partners with Anushka Sharma to highlight the power of private messaging

Telugu super news,India, June 20, 2023: New research from YouGov commissioned by WhatsApp reveals the power of a private message, as almost three quarters of women across the world (73%) and 68% of women in India say they would open up about their struggles if a friend reached out to them in private.

WhatsApp believes everyone should have a safe space to communicate with their family and friends, and so to encourage women to check in on each other privately, has partnered with actor Anushka Sharma to launch a series of mirrored messages appearing in private spaces – women’s restrooms – in malls across Delhi.

A message will appear on the restroom mirror when triggered by motion, alongside a QR code that offers suggestions for checking in via a private WhatsApp message. Afterwards, the message vanishes without a trace, just like a Disappearing Message on WhatsApp.

Here’s a look at how it works: https://www.youtube.com/watch?v=JXHqaCWsaWI

Commenting on the launch of the campaign, Actor, Anushka Sharma, said,“Women don’t always feel safe to speak up about issues they’re facing, however they tend to open up with a friend who reaches out to them, privately. I’ve partnered with WhatsApp to drive awareness around the importance of having a secure space for women to confide in others and how a private conversation can be empowering for women to speak up and seek help when their safety and well-being might be at risk. I truly feel it is important to check in on a friend, colleague, loved one, especially if you haven’t heard from them in a while and that one private message can be a lifeline. I am happy to be a part of this campaign that can be a safe space for women to open up.”

Sandhya Devanathan, Vice President of Meta India, said, “At WhatsApp, we believe protecting users’ personal conversations with their family and friends is the most important type of privacy we can give them. We’re thrilled to add two new privacy-first features that further strengthen and add to WhatsApp’s built-in layers of protection to offer users a safe space to have their most private conversations. Through the series of mirrored messages, we’re spreading the word on the importance of checking in on a friend or a loved one, encouraging women to reach out and support each other to speak up. We hope it helps start important conversations on WhatsApp, which always start with a single private message.”

To coincide with the launch, Mark Zuckerberg has announced a new privacy feature, Silence Unknown Callers, which helps to screen out spam, scams and calls from unknown people for greater control over your calls. We’re also rolling out Privacy Checkup, a step-by-step feature that guides you through the important privacy settings on WhatsApp and helps you choose the right level of protection, all in one place. 

WhatsApp Privacy Features every woman should use for a safer messaging experience

WhatsApp’s

Telugu Super News,India, March 3, 2023: WhatsApp is an industry leader among end-to-end encrypted messaging services with over 400 million Indians using the app to stay connected with their friends and family. Over the years we have launched numerous innovative features that ensure your privacy is protected at all times, including securing all messages with default end-to-end encryption so that only you and the person you’re communicating with can read or listen to what is sent, and nobody in between, not even WhatsApp.

Keeping in line with this year’s theme for International Women’s Day, “DigitALL: Innovation and technology for gender equality,” here are WhatsApp’s top privacy features that help build a private, safe and inclusive messaging experience for everyone, especially women in today’s digitally connected world.

WhatsApp’s
  1. Choose who you talk to: WhatsApp is a private and safe space for people to communicate with their loved ones and people who have your phone number. However, at times when users receive problematic messages from unknown numbers, WhatsApp provides a simple way for users to ‘block and report’ the account to WhatsApp. Blocked contacts or numbers will no longer be able to call you or send you messages.
  1. More control over the privacy of your messages: With end-to-end encryption built into WhatsApp, your messages, photos, videos, voice messages, documents, status updates and calls are always secure. We understand that users want more control and privacy over their conversations and for that we have multiple features like disappearing messages that vanish within twenty-four hours, seven days or ninety days after the time they are sent, depending on the duration you select or view once to share photos and videos without leaving a permanent digital record. You can also enable screenshot blocking for view once messages for an added layer of protection just to be on the safe side.
  1. Group privacy settings to ensure a safe messaging experience: WhatsApp’s privacy setting and group invite system allow users to decide who can add them to groups, increasing user privacy and preventing people from adding you to groups you don’t want to be a part of. If you find yourself in a group chat that’s not for you, you can choose to exit a group privately without having to notify everyone.
  1. Always be in control of your online information: On WhatsApp, users can control their personal details such as – Profile Photo, Last Seen, Online status, About, Status, and who sees it by selecting who gets access to their online information – everyone, contacts only, select contacts, or no one. You can also control your online presence by selecting who can and can’t see when you’re online, for the times you want to check WhatsApp privately.
  1. Safeguard your account privacy: WhatsApp allows users to add an extra layer of security to their account by enabling the Two-Step Verification feature, which requires a six-digit PIN when resetting and verifying your WhatsApp account. This is helpful in case a SIM card gets stolen or if the phone is compromised.