Ather unveils its refreshed product portfolio and launches the 450S, an all new entry-level variant

Telugu super news,National, 11 August 2023: Ather Energy, India’s leading electric scooter manufacturer, today announced a completely refreshed product portfolio which will be built on the company’s best-selling 450 platform. The newly launched 450S and the refreshed 450X will be packed with new safety and performance features that are unseen in the industry yet, including India’s first DeepViewTM Display making its debut in the new 450S.

The 450S comes with a battery capacity of 2.9 kWh, an IDC range of 115km, a 0–40 acceleration of 3.9 sec, and a top speed of 90 km/h. The vehicle comes with a host of new changes including DeepViewTM Display, new switchgear, FallSafe™, Emergency Stop Signal (ESS), and coasting regen, which improves range by up to 7%. Users can use the Ather Grid fast chargers to charge the 450S at a speed of up to 1.5km/min. The existing model – 450X, carries over all these upgrades and now also comes with the option to choose between 115 km and 145 km range variants. Both 450S and 450X users have the option to choose the Pro pack over the core configuration, which unlocks Ride Assist, Ather battery protect, AtherStack updates, and Ather Connect (free for 3Y).

Tarun Mehta, Co-Founder & CEO, Ather Energy, said, “With the launch of our refreshed portfolio today, we now have three products on the 450 platform in different price segments. This allows us to reach out to a much wider set of buyers. Our latest entry level variant – the 450S breaks new ground in the 125cc performance scooter segment by offering a first-of-its-kind DeepViewTM Display dashboard and a host of never seen before innovative features. The 450S significantly raises the bar in terms of riding pleasure and safety while still delivering on performance. The 450S will appeal to all those who want to enter the electric segment but are seeking the quality and assurance that Ather scooters provide at an accessible price point. Along with the 450S we are also introducing the 450X in 3kWh and 4kWh capacity providing more options to our customers to choose from our best selling scooter platform”

The 7” DeepViewTM Display with a 1000:1 contrast ratio, industry-first auto-brightness, and 18-segment characters providing superior readability any time of the day. The on-board navigation on the DeepViewTM Display comes with 18+ directional possibilities meaning, users can comfortably navigate even in a complicated 8-way roundabout. DeepViewTM Display combined with newly designed switchgear provides one of a kind interactive experience, unavailable in current digital displays.   

Both the 450S and 450X come with new switchgear with an improved tactile feel and two new switch additions, one-click reverse, and a joystick. One-click reverse enables a hassle-free reverse experience, and the joystick enables a host of interactions on the 450S and also improved in-ride interactions on the 450X. 

The new FallSafe™ feature, now available in all models, can detect changes in the scooter’s speed, orientation, and acceleration when the rider is about to fall over. This feature switches off the motor (to avoid any further movement such as skidding) and activates flashing indicator lights to notify those around to step forward to rescue the rider. Further, Ather brings the new ‘Emergency Stop Signal’, a regulation in Europe, to the Indian market for the first time. This feature is designed to avoid accidents/crashes in panic-braking situations. When an Ather user panic brakes at a speed greater than 50km/h, brake lights blink to give riders behind a visual cue/ warning, thus giving them precious extra time to react.

Further, to improve the battery range, the 450S comes with coasting regen feature that slows the vehicle down while at a steady coast (no acceleration and no manual braking) and recycles the energy back into the battery. Ather has dynamically implemented this feature, ensuring that regen is lower at lower speeds, for people to nib through traffic easily and higher at higher speeds to ensure lower brake usage and improved efficiency. These improvements are said to contribute towards lower brake pad wear and an improved range of up to 7%, depending on modes.

As a first in the industry, the new inbox-to-scooter feature delivers destination addresses from other apps (like WhatsApp/ Telegram/Instagram DM etc.) directly to the Ather dashboard. To activate this feature, users must have the Ather app installed, and the location shared must be a Google Maps link only.

The updated trip planner, apart from giving the most optimal suggestion of route along with a map of Ather Grid chargers, will also provide the option to select riders’ own preferred Ather Grid charger and the trip will be planned keeping in mind your preferred chargers. Further, in certain geographies, trip planners can now help plan the trip and suggest appropriate Ather Grid chargers for intercity trips too. Ather has installed 1400+ public chargers spread across the country, including on state and national highways.

Ather has also made changes to the design of the rear mud flap to reduce the splatter on the pillion while riding on dusty or muddy roads. It also provides additional protection for the rear mono-shock and brake calipers from muddy conditions.

Deliveries will start in a phased manner, starting with 450X with 2.9 kWh battery by 3rd week of August,  the 450S  by last week of August  and 450X with 3.7 kWh battery in October.

Ex-showroom prices (inclusive of FAME II & State Subsidy)

Market 450S450X (2.9 kWh)450X (3.7 kWh)
Prices are NOT inclusive of Pro-pack

Pro pack that unlocks a host of features will be priced at INR.14,000 for the 450S, INR. 16,000 for the 450X with 2.9 kWh battery and INR.23,000 for the 450 with 3.7 kWh battery.

POCO rolls out exciting offers across the portfolio during The Flipkart Big Saving Days

Telugu super news,India,May 1st, 2023: POCO, one of the leading consumer technology brands in India, has rolled out exciting offers for consumers to experience a technological revolution of POCO Smartphones at unbeatable prices. All exciting offers will be available during Flipkart Big Saving Days Sale starting today across the exciting portfolio.

POCO X5 5G (Biggest Offer)

POCO X5 5G is the only smartphone under INR 15,000 that comes with the powerful Snapdragon® 695 and FHD+ Super AMOLED display. It flaunts a 6.67″ large display which levels up the content viewing experience of the user, a 48MP primary camera, and supports a 5,000mAh battery. 


Powered by MediaTek Helio G99 processor, POCO M5 packs a massive 5000 mAh battery. It flaunts a premium leather-like finesse at the back panel and sports an immersive 6.58-inch 90Hz FHD+ smart display with a 240Hz touch sampling rate and is equipped with a 50MP triple camera set-up. The starting price of the device is INR 8,999.


Available at INR 6,999, the latest C-series smartphone comes with Mediatek Helio G36 and has an immersive 6.52″ HD+ Display. The smartphone offers 7GB Turbo RAM (4GB LPDDR4X + 3GB Turbo RAM). It features an 8MP Dual Rear Camera System and is designed with a massive 5,000mAh battery.


POCO C55 is available at the lowest price ever. Designed with performance at its core, POCO C55 is powered with MediaTek Helio G85 chipset. A first in the C-series, POCO C55 features a 50MP dual camera setup. It comes with a 6.71” HD+ panel, a massive 5,000mAh battery and leather-like texture design. The device is up for grabs at just INR 7,999.


POCO C50 is the most affordable smartphone with a fingerprint sensor and a long-lasting 5000mAh battery, available at just INR 5,499. It features an immersive 6.52” HD+ Display and an 8MP AI dual camera setup. Moreover, the device is powered by a MediaTek Helio A22 chipset.

POCO X5 Pro 5G

Built to Unleash Performance, POCO X5 Pro 5G is powered by Snapdragon 778G processor. It comes with a 6.67″ Xfinity AMOLED display with Dolby Vision® and Dolby Atmos® support. POCO X5 Pro 5G is also the first POCO smartphone in India to feature a 108 MP primary camera sensor. The starting price of the device is INR 20,999.

Device NameLaunch Price
Big Savings Days
Discount (INR)
Big Saving Days
Price (INR) *
Bank Offers
POCO X5 5G18,9994,00014,999SBI & ICICI
POCO M512,4993,5008,999SBI & ICICI
POCO C518,4991,5006,999
POCO C559,4991,5007,999
POCO C506,4991,0005,499
POCO X5 Pro 5G22,9992,00020,999SBI & ICICI

*All the above offers are valid for a limited period.

Tata Play Binge onboards Lionsgate Play, widens its OTT partnership portfolio 

OTT partnership portfolio

Telugu super news,Mumbai, 26th December’2022: Offering one-stop shop convenience and simplifying content discovery, Tata Play Binge today announced its collaboration with global content platform, Lionsgate Play.  Lionsgate Play’s streaming slate is diverse with digital premieres, edgy and contemporary content across languages and genres, billion-dollar franchise movies, TV shows, web series and premium originals, handpicked specially for Indian viewers. 

Enabling all smartphone users to enjoy content from premium OTT apps, Tata Play Binge provides a vast library of movies, TV shows, web originals, and LIVE Sports from 14+ streaming apps, assembled in a single user interface and delivering a personalised experience. 

Through this latest addition, Tata Play Binge will give viewers access to Lionsgate Play’s titles which include critically acclaimed and enormous content library consisting of Indian Originals, along with celebrated movies and shows across the world, such as John Wick: Chapter 3 Parabellum, Angel Has Fallen, Gaslit, Feels Like Home, Knives Out, Tokyo Vice, Jungle Cry, Hiccups & Hookups and many more. Countless hours of entertainment from all over the globe will be available to the subscribers on the Tata Play Binge mobile app, along with large-screen connected devices, Tata Play Binge+ Android Set Top Box and Tata Play edition of the Amazon FireTV Stick and Viewers can avail Lionsgate Play and other 18 apps in a price package of INR 299/- per month.

Commenting on the integration of Lionsgate Play, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Every new addition makes Tata Play Binge more dynamic and places it well within the consideration set of the OTT content consumers. With Lionsgate Play, users will have access to a broader range of premium and high-quality content, especially from Hollywood. With the benefit of a unified front end and a single bill, best of OTT entertainment is just one click away on Tata Play Binge.” 

Amit Dhanuka, EVP, Lionsgate Play said, “We at Lionsgate Play are excited to partner with Tata Play Binge. OTT space in India is ever-evolving, and we believe it’s the future – this service aids easy access and content discovery in a cluttered industry, helping both brands reach a wider consumer base. With this partnership, we will offer the best of premium content at an affordable price point with an enhanced viewing experience.”

 OTT partnership portfolio

Lionsgate Play will join the band of the 14+, most popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, MX Player, SonyLIV, ReelDrama, Voot Select, hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface. Free gaming is also available on Tata Play Binge as another point of engagement. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers.

Iodex expands its portfolio with new Power Gel

Iodex expands its portfolio with new Power Gel

Iodex, the leading body pain expert from Haleon and a renowned household name in India for over 100 years, announced the launch of a new variant,Iodex Power Gel. The new product is an ayurvedic formulation made withfourpowerful pain relievers.

The power packed formula includes active ingredientsBoswellia, Capsicum Extract, Peppermint Satva and GandhpuraTaila.The active ingredients in the new formula, penetrate deeper into the skin, reduce internal inflammation, and provide targeted relief from different types of body pains like back pain, joint pain, neck pain, shoulder pain, strain, sprain, and spasms.

As a leading pain relief brand, Iodex has developed and transformed its product range as per the changing dynamics of the marketand for over a century built itself into a household name that is trusted by millions.Backed by science, the brand now has an extensive portfolio of pain relief products including Iodex Balm, Iodex Rapid Action Spray, Iodex UltraGel & Iodex Power Gel, that are designed to cater to different pain states & address varied format preferences of consumers. 

Speaking on the launch, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said,“With changing lifestyles and hectic schedules, the occurrence of body pain amongst individuals has been on a rise. Consumers are constantly looking to upgrade their pain relief solutions to modern formats like gels for quick action, ease of application, and a better sensorial experience.  Through the launch of Iodex Power Gel, we are addressing the discerning consumers who are seeking natural ingredients-based solutions. With the addition of Iodex Power Gel to the Iodex portfolio, we aim to strengthen our connect with the consumers.”

Iodex expands its portfolio with new Power Gel

Iodex is one of India’s leading topical pain relievers available across online and offline retail formats. 

The new variant has been introduced into two packs- 10 g at Rs. 50 and 30 g at Rs. 130 and will be sold across all leading stores pan-India.