Tag: OYO

OYO to add 50 homestays and hotels as it unveils plans to boost tourism in Rameswaram 

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Telugu super news,Rameswaram,August 7, 2023 :Global hospitality technology platform OYO will open homestays, hotels and walking trail to promote tourism in Rameswaram. With its iconic Ramanathaswamy Temple, the town’s tourism potential predominantly revolves around its religious significance, making it a popular destination for spiritual seekers and pilgrims. However, other attractions such as Pamban Bridge and pristine beaches also offer opportunities for historical exploration and beach-centric activities.

Aimed at unlocking the untapped tourism potential of Rameswaram, the plan seeks to project and promote Rameswaram as a major tourist attraction while ensuring the preservation of the town’s rich cultural heritage.

As part of its strategy, OYO plans to promote alternate economic opportunities for the locals to reduce their dependence on natural resources for livelihood. Homestay development plan is an integral part of the plan along with promoting a variety of tourist activities such as water sports, marine biodiversity exploration, walking trails and outdoor camping.

OYO plans to add 50 hotels and homestays by the end of this year in Rameswaram and Ramanathapuram. Most of the homestays will be near Ramanathaswamy Temple. OYO will also train homestay owners on earning opportunities by enhancing guest experience and efficiently operating their property, besides creating awareness on homestays using various marketing tools. 

OYO also plans to organise workshops for homestay owners to help them get better in various hospitality disciplines such as behavioural skills, use of technology and destination promotion through innovative strategies.  

Dhanushkodi, Pamban and many other parts of Rameswaram hold a rich yet unexplored cultural diversity. OYO will co-develop nature and marine walking trails for nature lovers and bird lovers and promote them through multiple online travel platforms.  

OYO has already introduced homestay development programs in Jammu and Kashmir for leisure travelers and Ayodhya for religious travelers. These initiatives have received encouraging responses from local hoteliers as well as the guests as they get an authentic experience

Speaking on the initiaitve, Ritesh Agarwal, Founder & CEO, OYO, said “OYO is excited to play a supporting role in the development of Rameswaram as a tourist hotspot. We plan to unveil the hidden gems, showcase the unique experiences, and elevate the tourism potential of this iconic destination through a sustainable tourism development plan. We are committed to working closely with government authorities, local stakeholders, and the community to implement this tourism development plan effectively”.

OYO data reveals that revenue of hotels onboarded on OYO platform doubled within three months compared to independent budget hotels of a similar size. OYO 360, a self-onboarding tool, provides a simple two-click platform to enroll hotel owners on its platform and provides three types of benefits – growth benefits, partnership benefits, and OYO network benefits.

OYO launches its premium resorts brand ‘Palette’

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Telugu super news,National, July 20, 2023: Global hospitality technology company OYO has entered premium resorts and hotels category with the launch of its new brand-Palette. Similar to the various colours on a ‘palette’, the company has curated a range of upscale resorts and hotels for travellers seeking a premium experience at competitive prices.

The move comes as a part of OYO’s ongoing efforts to make its premium property portfolio more versatile. Palette resorts will be strategically located in popular leisure destinations across India, while also catering to business leisure or bleisure travellers looking for quick getaways and staycations.

Owing to the rise of middle class and higher disposable income, luxury hotels and resorts segment is witnessing an unprecedented growth in India. Urban millennials and GenZ today are seeking more authentic and unique experiences, and don’t mind spending extra to attain the same. As per a recent FICCI report, Indian luxury hospitality market has projected an annual growth rate of 12.8 % between 2015 and 2025. The pan-India premium hotel occupancy will witness a decadal high of 70-72% in FY2024, as per ICRA .

Palette – Rani Bagh Resort, Jaipur

In tandem with this, the Palette category has been curated keeping mind the evolving needs of new age travellers. From elegantly designed rooms and serene spaces to fine dining experiences and recreational activities, Palette resorts are equipped with all modern amenities for a rejuvenating experience.

OYO has started 10 Palette resorts as a pilot in cities like Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore. The company will add 40 more Palette resorts to its portfolio by Q2 FY 2024. The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi.

Elaborating on the plan, Anuj Tejpal, Chief Merchant Officer, OYO said, “Today, travellers are seeking more than just a place to stay; they are craving unique and memorable experiences. This paradigm shift, fuelled by rising disposable incomes, has prompted us diversify our portfolio and introduce Palette brand. We have seen a very encouraging response for the existing 10 properties and the addition of new destinations will help us in having a more holistic portfolio for our guests’”

Commenting on his association with OYO, Arun Elango, Owner, Palette – Coastal Grand Hotels & Resorts said: “I am delighted to be a part of this exciting new venture by OYO- it has been a very positive and enriching experience so far. The partnership has helped me in showcasing the uniqueness of my resort while benefitting from the extensive reach and operational expertise of OYO. It has been instrumental in elevating the quality of service and experiences we offer to our guests. I am excited about the future and prospects that this partnership holds.”

Other premium brands under OYO’s umbrella include names such as Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The company is planning to add 1800 new properties to its premium portfolio by the end of 2023.

OYO hotels can be booked through a simple three click booking process on OYO Hotels app. Customers choose OYO’s platform for many reasons, including accessibility to hotels at competitive prices, quality accommodation, ease of use of the app, personalization, and flexibility of the platform. Customers can also resolve their queries quickly with OYO’s 24*7 chatbot – Yo! Chat.

OYO to add 500 hotels in host cities to meet demand for the Cricket World Cup 

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Telugu super news,National, July 12th, 2023: As cricket fans prepare to celebrate one of the most highly anticipated tournaments of the year, Global hospitality technology company OYO has announced that it will add 500 new hotels in host cities in the next three months to meet the anticipated increase in booking demand, and to provide comfortable and affordable accommodation options during the tournament.

The tournament will take place in Ahmedabad, Hyderabad, Delhi, Dharamsala, Chennai, Lucknow, Bengaluru, Mumbai, Kolkata, and Pune. The new hotels will be strategically located near the stadiums, ensuring ease of access for cricket fans traveling from around the world to witness their favourite teams in action.

The tournament will begin on October 05 and conclude on November 19, with teams like India, England, Australia, South Africa, New Zealand, Pakistan, Bangladesh, Sri Lanka, West Indies, and Afghanistan participating. The air is already palpable with excitement, with hotel tariffs soaring due to heightened demand across host cities three months ahead. OYO has also witnessed a significant surge in demand for the duration of the tournament. Additionally, price of air tickets around match days to host cities have also shot up significantly, indicating a prosperous run for the entire tourism and hospitality industry. 

Commenting on the expansion plans, an OYO spokesperson said: “Travel demand automatically goes up whenever the dates for a marquee cricket tournament are announced- such is the magic and power of this sport that binds millions together. We want to ensure that everyone who is travelling from far away to watch their favourite teams has access to a comfortable and affordable accommodation. We are just as excited to see how the tournament unfolds and will be cheering wholeheartedly for our men in blue. 

OYO hotels can be booked through a simple three click booking process on OYO Hotels app. Customers choose OYO’s platform for many reasons, including accessibility to hotels at competitive prices, quality accommodation, ease of use of the app, personalization, and flexibility of the platform. Customers can also resolve their queries quickly with OYO’s 24*7 chatbot – Yo! Chat.

OYO to add over 1000 properties to its leisure offering in 2022

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India’s Most Booked OYOs in Hyderabad located near Business parks 

Telugu Super news, Hyderabad,October 20,2022: Global hospitality technology major, OYO plans to significantly expand its leisure offering across key tourist hubs. Recreational travel has witnessed a major boom over the past few months, starting with the summer holidays. To tap into this segment, the company has targeted to add over 1000 hotels and homes (storefronts) in key leisure destinations across India. it has already added over 600 such storefronts on its platform by Sept 2022, In the run up to the upcoming peak season starting with the festivities and continuing with the winter break, OYO plans to add over 400 more storefronts by the end of the current calendar year. OYO’s top leisure brands include 4ByOYO, 5ByOYO, OYO Townhouse, Townhouse OAK, Capital O and Collection O.

The hospitality technology major is targeting around 19 core and emerging tourist destinations to expand its leisure property footprint across India. Fueled by the growing tourist demand, the company is focusing on key destinations such as Shimla, Amritsar, Udaipur, Goa, Mysore, Tirupati, Puri, Gangtok among others. OYO will consider factors such as proximity to key local tourist clusters and attractions while adding hotels and homes to its portfolio. OYO is focusing on traveler categories such as family groups, friends, pilgrim groups and kitchen tours – groups with specific food preference who travel with their own cooking arrangements.

India’s Most Booked OYOs in Hyderabad located near Business parks 

Travel in India is back on track after two years of pandemic induced disruptions. As per the booking data studied by OYO between January 2022 – September 2022, there’s a steady uptick in leisure tourism between January-September 2022 vs. the same period last year. This growth is attributed to high consumer confidence combined with pent-up demand in travel which has given a significant impetus to domestic tourism across India. Within this period, the month of June 2022 saw the highest uptick in demand compared to last June, a time when states were just about opening their borders to tourists once again, but travel confidence was low. Furthermore, this month, airfare has risen nearly 40 percent as searches for domestic air travel tickets increased by 124 percent and 133 percent for international air travel from pre-pandemic levels, in India during the Diwali season.

Hotels and Homes in their leisure cities, signing up to partner with OYO have the option of joining the platform quickly and efficiently through ‘OYO 360’ – a self-on-boarding tool and website https://patron.oyorooms.com/in. Immediately, after joining through OYO 360, OYO’s Artificial Intelligence-enabled pricing software automatically drives the best booking prices on its app and website and across multiple channels including top Online Travel Agents such as MMT, Booking.com, Agoda, Yatra etc., based on room type, seasonality and other factors. This has led to storefronts joining OYO double their revenues on an average in 12 weeks of getting on to the platform.

OYO enables small and medium hospitality businesses by maximizing revenues through a slew of technological features, mainly through a single-one-stop-shop flagship app for these businesses – the CO-OYO app. OYO offers hotels access to a large base of regular customers through its app and website, and lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. The company also helps ensure great experience for customers, with automated tools such as AI chatbots to quickly resolve customer queries, loyalty programmes and easy refunds when needed. Owing to these factors, a majority of OYO’s customers keep coming back to the platform, and over 80% of new customers discover local hotels through the OYO platform itself.

OYO had recently announced its expansion plans in South India as well. The hospitality company plans to increase its service base in the South by adding 600 storefronts. Currently, it operates around 1,350 properties across Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Puducherry.

Today, OYO is the third most downloaded travel app, globally. New hotels get access to OYO’s large customer base through its app and website, boasting 100mn+ downloads. A majority of these customers are based in India, parts of SE Asia and Europe. OYO has recently increased its focus on guest friendly features such as ‘Pay at Hotel’, which provides the flexibility to pay once the guest check-in to the property. It has also ensured easy cancellation policies and faster customer query resolution through automated tools such as Artificial Intelligence powered chatbots.