Tag: Orient Electric

Orient Electric launches Joylight Festive Lights on the occasion of Diwali

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Telugu super news,India, october 19th, 2023: Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced its Joylite range of festive lights inspired by the vibrant traditions and jubilant festivities of Diwali. Orient Joylite festive lights offer an enchanting collection of decorative lights designed to add a touch of radiance and a sense of celebration to any space. The lineup includes Diya curtain, Star curtain, Ball curtain, Crystal LED Toran light, Ganesh Ji and Swastik, Rosary and Pixel String  lights, and Rope light. The Orient Joylite range embodies the essence of traditional festivities with a modern touch, adding the perfect luminance to festive and other special occasions.

Puneet Dhawan, Executive Vice President, Orient Electric Limited, said, “We understand the cultural significance of the ‘Festival of Lights’ in our country, and we are excited to introduce Joylite festive lights, just in time for the joyous Diwali celebrations. These Made-in-India lights are sure to enhance the festive ambiance of any setting while giving consumers an opportunity to have high quality, branded festive lights. Our versatile range extends its brilliance beyond Diwali, offering suitability for diverse celebrations such as weddings, parties, and other special occasions. As one of the leading brands in the Indian lighting industry, we are committed to delivering innovative and high-quality lighting solutions that meet the needs of the Indian consumers.”

Available in different shapes, sizes, colours, and lengths, the Made-in-India Orient Joylite festive lights will help people give their space a quick, celebratory makeover and add a touch of elegance to your festivities. From dazzling string lights that twinkle like stars to ornate Diya lights that exude a timeless charm, the Joylite range provides a plethora of options to choose from.

Unlike ordinary lights, Orient Joylite festive lights come with an array of features and benefits such as high lumen output, retention of original brightness for longer duration, thick copper wire, and India-specific custom plug, among others. The company is also offering bundled Diwali gift boxes containing different combinations of Joylite festive lights through its brand store.

Orient Electric has also launched an advertising campaign covering TV, print, and digital to showcase and promote the Joylite festive lights. 

Orient Electric bets big on BLDC fans, expands range

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Telugu super news,National, May 1st, 2023:Orient Electric Limited, part of the diversified USD 2.8 billion CK BirlaGroup, has introduced a complete range of BLDC fans in line with its commitment to bring in energy-efficient and cost-effective solutions for Indian consumers. In comparison to ordinary fans, Orient’s 5-star rated BLDC fansconsume up to 50% less energy thus providing significant savings on electricity bills for consumers without compromising on air delivery.

Interestingly, fans which are perceived as inherently economical to operate, account for almost 21% of household energy consumption on an average. Therefore, it is quite rational for consumers to opt for energy-efficient star rated fans and to that end, the highest rated fans are Brushless Direct Current (BLDC) fans which use permanent magnets for transferring electricity unlikeconventional motors that use electromagnetic induction. This means negligible losses in the form ofheat along with lesser wear and tear of motor parts, making BLDC fans super energy-efficient and durable.

Rajan Gupta, Managing Director & CEO, Orient Electric Limited, said, “As a responsible brand, we are committed to the cause of energy efficiency and are working closely with institutions like BEE, EESL, etc. to bring in energy efficient and cost-effective solutions for Indian consumers. Also, India’s energy and electricity demand continues to growwhich underpins the importance of energy efficiency and conservation. Our wide range of BLDC fans is a step in the same direction, and we believe that the consumers will appreciate the value they will get out of these fans.A single BLDC fan can help consumers save approx. Rs.1600 annually on electricity bills. India is a huge market for fans, and one can imagine the amount of energy and cost savings BLDC fans can bring to the consumers and the country, along with a significant reduction in carbon footprint.As an industry, we should collectively work towards spurring the mass adoption of BLDC fans in the interest of the Indian consumer.”

The company is offering a huge variety of BLDC fans across price points in premium, decorative, and economy categories catering to every style, need, and budget. Some of the company’s bestselling BLDC fans includeIoT-enabled & voice-controlled i-Float and Aeroslim, Aeroquiet, and Ecotech Supreme, among others. Flaunting distinctive designs, Orient BLDC fans are long-lasting compared to induction motor fans on account of lesser wear and tear, provide superior air delivery, and operate silently and efficiently even at fluctuating voltages which is a common problem across India. Orient’s BLDC range also includes regulator-based fans and fans with IR remote and RF remote.Some of the models in the range consume as less as 5-watts at the lowest speed.

The company has also launched a new TVC featuring brand ambassador MS Dhoni to showcase and promote its BLDC fans. The ad film’s tagline”Orient BLDC Ghoomega, Toh India Jhoomega,” urgespeople in an upbeat and joyful way to switch to Orient BLDC fans to enjoy the associated benefits of energy savings, superior air delivery, convenience, and aesthetics.

Orient Electric launches India’s firstcloud cooling fan

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–        A first-of-its-kind innovation in fans, Orient Cloud 3 is India’s first cloud cooling fan featuring Cloudchill technology which helps bring down the air temperature by up to 12degreesCelsius.

Telugu Super News,National, March 1st, 2023:Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Cloud3 fan, a first-of-its-kind cooling fanpowered by Cloudchill technology. Orient Cloud 3 not only delivers cool air, but cools the space as well, making it a great choice for Indian households given the year-round hot temperatures. Flaunting adistinctive design, Orient Cloud 3 cooling fan comes with a 4.5-litre water tank that lasts up to 8 hours, thereby ensuring uninterrupted and effective cooling. The fan is capable of bringing down the airtemperature by up to 12 degreesCelsius.

With the launch of this lifestyle cooling solution, Orient Electric aims to reinforce its thought leadership in the category while meeting aspirational needs of the consumers.

Speaking on the launch of Cloud 3 fan, Rakesh Khanna, MD &CEO, Orient Electricsaid, “It is our unrelenting focus on customer-insight led innovation that enables us to continuously come up with differentiated and first-to-market products with class-leading features. With the launch of Cloud 3 fan with the unique Cloudchill technology, we have created a new category altogether. Fans usuallybecome less effective as temperatures go beyond 34degreesCelsius, and thus the idea of developing a cooling fan was born. Cloud 3 fan iscapable of bringing down the temperature by up to 12 degrees Celsius.Ithas an in-built cloud chamber that converts water into cloud-like nanoparticles which instantly cools the air while the aerodynamically designed fan blades help spread this chilled air across the room. We are a leading player in the premium fans segment and with the launch of Cloud 3 fan, we hope to gain a stronger foothold in the market. We are offering Cloud 3 through select stores for consumers to experience its superior cooling capability.”

Interestingly, one can actually see and feel clouds coming out of the Cloud 3 cooling fan. The fan’s 4.5-litre water tank lasts up to 8 hours and one can add ice as well to experience the extra chill and water-based fragrances to aromatize the surroundings. Other salient features include silent operation, controlled humidity, remote control for ease of operation, adjustable downward tilt up to 10-degrees to direct the cooling, 30-degree oscillation to help circulate cool air across the room, and aerodynamically designed blades for superior air thrust and delivery. One notable feature is the fan’s Breeze mode that allows users to experience breeze-like effect inside their homes. Available in two finishes – White & Black – the fan is suitable for use inside homes, shops, offices, and other small spaces. Orient Cloud 3 fan will be initially available through Amazon for a limited period and will then be offered at select retail outlets.