Kia India, one of the fastest growing carmakers in the country, haslaunched a new TVC, as part of itscampaign for the Sonet X-Line, its latest product offering.The TVC is specifically designed to create anticipation for the range-topping SonetX-Line trim. Contemplating on the car’s exclusive looks and flaunt factor, Kia India has positioned the Sonet X-Line as ‘So rare, you just can’t resist it’.
Sonet is the most aspirational compact SUV brand in its segment and with the X-Line, Kia India wants to take it one step ahead. Apart from the television commercial, this new campaign will also be extended to the outdoor and digital media.
The campaign illustrates that the Sonet X-Line is a car unlike any other seen on Indian roads and it surely makes a statement that will not go unnoticed. Consumers today do not wish to feel bound by circumstances; they always want to establish their presence and unique identity, and the SonetX-Line aims to fulfil this consumer need.
Through this campaign, Kia India intends to reach out to customers who aren’t afraid to express their originality and uniqueness among their peers.Kia India’s communication narrative for the Sonet X-Line focuses on its consumer personas rather than product attributes and has the visual delight to break the clutter from the typical product centric auto advertising. It has elements that trigger consumer need of owning an exclusive product.
TVC concept
This new TVC of the Kia Sonet X-Line captures a young, sophisticatedcouple living in a pristine white world. In their world, everything around them is white, from the clothes they wear to the house they live in, and even their pets. Except the car they own, which is the exact opposite – because even this young couple could not resist the unique magnetism of the Xclusive Matte Graphite exterior color of the Sonet X-Line.
The TVC also highlights all the important product attributes like the Xclusive Matte Graphite Color, Xclusive Splendid Sage Dual Tone Interior, Xclusive Crystal Cut Alloy Wheels, 26.03 CM (10.25”) HD Touchscreen Navigation and BOSE Premium Sound System with LED Sound Mood Lights.
Kia India, one of the fastest-growing carmakers in the country, today introduced the range-topping ‘X-Line’ trim of its smart urban compact SUV, the Kia Sonet. Enhancing the sporty and youthful appeal of the Sonet badge, the Sonet X-Line trim is offered in ‘Xclusive Matte Graphite Exterior colour’ boosting the overall premium quotient of the car. With its Xclusive Splendid Sage Dual Tone Interior and Xclusive Crystal Cut Alloys with Black High Gloss (R16 – 40.64 cm (16”), the Sonet X-Line further elevates the overall cabin and driving experience. It is offered exclusively in 1.0 T-GDi petrol engine with 7DCT configuration and 1.5-litre CRDi diesel engine with 6AT configuration.
The company has introduced the Sonet X-Line at a starting price of INR 13,39,000 (ex-showroom, pan India) which can be booked across all authorized Kia India dealerships in the country and through the company’s official website www.kia.com/in
Speaking on the introduction of Sonet X-Line, Myung-sik Sohn, Chief Sales Officer, Kia India said, “We,at Kia India, are constantly in pursuit of living up to the requirement of modern-age customers through exciting products. With the Sonet X-Line, we have showcased our designing prowess and offered a stylish & differentiated -looking compact SUV that truly complement the exciting exteriors and energetic interiors.”
He further added, “With a contribution of over 32% to KIN’s total sales, the Sonet has cemented itself as a segment disruptor and sculpted a niche for itself. We are certain that the Sonet X-Line will elevate the brand’s profile among upwardly mobile, young and savvy consumers who are seeking a premium and exclusive SUV this festive season.”
The Sonet X-Line hosts multiple unique and exclusive elements over and above the regular Sonet GT Line that enhances the overall look of the car. Right from Kia’s signature tiger nose grille to the skid plates in rear of the vehicle, the Sonet gets a complete revamp to accentuate its road presence and raise the status quo of its customers. In addition to the first in segment Xclusive Matte Graphite Exterior Colour, Xclusive Splendid Sage Dual Tone Interior and Xclusive Crystal Cut Alloys with Black High Gloss (R16 – 40.64 cm (16”)), Sonet X-Line gets below upgrades over GTX+
1. Kia Signature Tiger nose grill – Black High Gloss
2. Xclusive Diamond knurling pattern – Piano Black
3. Xclusive Turbo Shaped Masculine piano black Front skid plates with Dark Hyper Metal Accents
4. Xclusive Dark chrome Fog lamp garnish
5. Xclusive Piano Black Outside mirror LED turn signal
6. Side door Dark Hyper Metal garnish
7. Silver brake callipers
8. Shark Fin Antenna – Matte graphite
9. X-Line Emblem
10. Xclusive Piano Black Rear Skid Plate with Dark Hyper Metal Accents
11. Xclusive Piano Black Dual Muffler Design
12. Leatherette Sports Seats with Orange Stitching & X-Line logo
13. Leatherette wrapped D-cut steering wheel with Orange Stitching & Sonet logo
14. Xclusive Premium Black headliner
A perfect combination of innovation and style, the Kia Sonet presents a dynamic stance in a confident and compact body. Subsequently, with over 1.5 Lakh sales and an almost 15% share in the highly competitive compact SUV category, the Kia Sonet reaffirms its status as a game-changer product. This newly introduced variant sits atop the current top variant GTX+ 1.0 T-GDi with 7DCT and 1.5-litre CRDi with 6AT.
Spyne, a Deep Tech start-up helping businesses and marketplaces create high-quality product images and videos at scale with AI, today announced the launch of its first-of-its-kind AI-powered photography solution – SDK Solution for the Automobile industry. With the help of this solution, the manual processes used by businesses to photograph and edit car images can be automated and streamlined, reducing the amount of time, money, and labour required significantly.
The newly launched SDK solution can be directly embedded in the enterprise dealer app and help businesses capture and create uniform, studio-quality car images that can directly be uploaded to their website and App. Equipped with a smart AI-powered camera interface, the solution manages the smartphone automotive shoot experience. The solution further instructs the dealer on how to shoot, what angles to shoot from, and provides an error if the light is too harsh or dull, among other things.
In addition to this, the company has also introduced a Spyne AI photoshoot & Editing App for the SMB market. The dealers can download it from the app store and play store free of cost. Through the self-serve App, dealers can do a smart shoot and generate an interactive 360 view for every car they sell. These can further help them with better customer engagement and conversions.
Speaking on the launch, Sanjay Kumar, Co-founder, and CEO at Spyne said, “We are one of the first companies in the industry to have developed an innovative SDK solution for the automotive sector. In the used car market, the product image is crucial in helping customers make decisions in purchasing the car. Our newly launched solution helps large auto tech companies and dealerships get studio-quality car images within seconds using the integrated app. With this launch, we would like to enable every used-car dealer to sell their cars better through the online channel. We are working to roll out cost-effective solutions and plans for the smaller dealerships to make it easy for them to adopt and use.”
Spyne works with more than 60 auto enterprise clients located across the US, South America, Middle East, Europe, and Southeast Asia, as well as leading used car marketplace brands in India.
The Muthoot Group supports rural development programme, The Shantigram Project which aims at the qualitative development of the lifestyle of about 20,000 poor and underprivileged inhabitants of 10 villages in and around Mandawar, in Sohna Tehsil of Haryana. As part of this integrated rural development programme, The Muthoot Group donated a Mahindra Scorpio Car in the presence of His Holiness Baselios Marthoma Mathews III Catholicos of the East & Malankara Metropolitan. The event took place on Saturday, 27 August, 2022 at the Delhi Diocese of the Malankara Orthodox Church situated in Mandawar, in Sohna Tehsil of Haryana.
The Shantigram Project is a community development project of the Delhi Diocese of the Malankara Orthodox Church functioning under the aegis of the Sophia Society. The main objective behind donating a new Mahindra Scorpio Car to the Malankara Orthodox Church was to enable for the easy execution of their day-to-day noble and welfare activities.The Muthoot Group has always been at the forefront in performing social and community service for the well-being of the underprivileged and needy sections of the society.
Speaking on The Shantigram Project, Mr. Alexander George Muthoot, Joint Managing Director, The Muthoot Group said, “In alignment of the vision of our former Chairman Late Shri M. G. George Muthoot, The Muthoot Group has strived to be a responsible corporate citizen which has always believed in giving back to the society. While the last 2 years have been very challenging for everyone owing to the pandemic, however it is the marginalized sections of our society that have been the most impacted section. In a bid to improve the lives the financially weaker sections of the society, we are supporting The Shantigram Programme which primarily focuses on community services helping the needy and underprivileged sections of the society. “
The Muthoot Group has also been carrying out various welfare initiatives for the underserved section of the society under its CSR banner. Some of the notable activities are as follows:
· Healthcare: Supported 94,000 people during COVID-19 and set up a 16-bed COVID hospital for Kanpur Police, and helped 15 other hospitals with medical equipment.
· Food & ration distribution: Provided more than 2.67 lakh underprivileged people with cooked food and dry ration.
· Environment: Under the green initiatives, the Group has donated 24KW Solar Panel to National Association of Blind, New Delhi. The Group also donated 500 fruit saplings to 50 Tribal Farmers at Palgar District of Maharashtra.
· Education: To promote education among slum children in Kurla suburb of Mumbai, 500 School bags were distributed. The Group also donated a SMART Classroom in the Geography Department of Allahabad University in Prayagraj, U.P. which is benefitting 5000+ students every year.
· Support to Differently-abled People: As part of the CSR initiative, 500 differently-abledchildren were distributed education kits. A file making machine was also donated to 40 visually impaired students of Mumbai.
· Supporting Sustainable Livelihood: To promote self-employment practices and sustainable livelihood, The Muthoot Group has recently donated 25 sewing Machines to women beneficiaries in Dehradun and 30 manual tricycle Carts to underprivileged people in Delhi.
Maruti Suzuki India Limited commenced the celebrations of ’40 years of Suzuki’s partnership with the people of India’. The commemorative ceremony at Mahatma Mandir,Gandhinagar, Gujarat was graced by the Hon’ble Prime Minister of India, Shri Narendra Modi.At the ceremony, Hon’ble Prime Minister Shri Narendra Modi laid the foundation stone of Suzuki Motor Gujarat electric vehicle battery manufacturing facility at Hansalpur, Gujarat. The Hon’ble Prime Minister also laid the foundation stone of Maruti Suzuki’s vehicle manufacturing facility in Kharkhoda, Haryana via video conferencing.
As part of the 40 years celebration, Suzuki Motor Corporation announced establishment of Suzuki R&D Center India Private Limited (SRDI). Through SRDI, Suzuki will establish a framework to strengthen its R&D competitiveness and capabilities. SRDI will work together with the rich technical talent in the country to develop new technologies for India as well as other global markets. Hon’ble Chief Minister of Gujarat, Shri Bhupendra Patel, Ambassador of Japan to India, H.E. Mr. Satoshi Suzuki, Hon’ble Minister of State, Government of Gujarat, Shri Jagdishbhai Ishwarbhai Vishwarkarma (Panchal) and Member of Parliament, Shri C. R. Patil were present at the ceremony. Hon’ble Chief Minister of Haryana, Shri
Press Release
Manohar Lal and Hon’ble Deputy Chief Minister of Haryana, Shri Dushyant Chautala attended the ceremony virtually from Kharkhoda, Haryana. From Suzuki Motor Corporation, Mr. Osamu Suzuki, Former Chairman and Mr. Toshihiro Suzuki, President and Maruti Suzuki leadership represented by Mr. R. C. Bhargava, Chairman; Mr Kenichi Ayukawa, Executive Vice Chairman and Mr Hisashi Takeuchi, Managing Director & CEO, hosted the guests at the ceremony. Mr. R. C. Bhargava, Chairman, Maruti Suzuki India Limited elaborated upon the success of 40 years of Suzuki’s partnership with the people of India.
Mr. Bhargava said, “This partnership has shown that the combination of Japanese and Indian strengths results in world class competitiveness. We learnt that strong teamwork between employees and management is possible and creates a win-win situation for both. 98% of our workers pay income tax, and a large percentage own cars and houses. We understood the critical role of a robust and competitive supply chain. We have learnt how to make continuous improvements in quality and the importance of always focussing on the customer. With the success of Maruti Suzuki, India has become the 4th largest car manufacturer in the world. The introduction of low cost and reliable transport led to giving women a much greater degree of independence, participating in the job market, and promoting economic activities. The automobile sector is one of the leading employment creators. India has also become a large exporter of cars, with Maruti Suzuki alone selling about a quarter million units.” Mr. Bhargava also announced the setting up of Suzuki Foundation, which initially intends to engage in activities to promote more competitive manufacturing in India. Addressing the audience Mr. Toshihiro Suzuki, President, Suzuki Motor Corporation, said, “Over the past forty years, Maruti Suzuki has been the prominent leader in the Indian automobile sector. Maruti Suzuki is recognized as the most successful joint project between India and Japan.” Talking about Maruti Suzuki’s increasing importance in Suzuki’s global operations, he said, “In the last fiscal, Suzuki group produced about 28 lakh automobiles all over the world. Out of those, more than 16 lakh units, or about 60 percent, were produced in India.”
Announcing the new project for Research & Development in India, Mr. Toshihiro Suzuki, said, “We aim to strengthen our R&D competitiveness and capabilities in new fields of technologies not only for India but also for the global markets.” Information on Suzuki R&D Center India Private Limited Suzuki R&D Center India Private Limited (SRDI) is wholly owned by Suzuki Motor Corporation, Japan. SRDI aims to strengthen R&D competitiveness and capabilities in new fields of technologies for India and for global markets. SRDI will strengthen ties with Indian academic institutes and start-ups to develop diverse human resources. Click here for photographs of the Foundation Stone laying ceremony and the inaugural ceremony. Issued by: Corporate Communication Maruti Suzuki India Limited
Kickstarting a unique experiential journey for the South Indian film industry, Canon India today announced the second leg of its Cinema Excellence Suite starting with Hyderabad in association with Telegu Cinematographers Association. This versatile activation is an industry first initiative that showcases Canon’s extensive range of cinema imaging technology right from its EOS R System Mirrorless cameras to its Cinema EOS camera’s entire production and post-production workflow experience directly to the cinematographers, DOPs, filmmakers, and production houses in the city over a period of thirty days.
The Cinema Excellence Suite started its journey from the ‘city of dreams’ and hub of Bollywood- Mumbai. After successfully travelling in Mumbai and Pune for over three months, the Suite is all set to make a grand entry in Tollywood beginning with Hyderabad. Telugu cinema has been gaining huge momentum at Pan India level in the recent years, becoming the second largest film industry in India. With the pandemic paving way for more OTT platforms in integrating south Indian movies into mainstream, the industry has raised the bar for Indian filmmaking. To further leverage this huge potential in the Telugu film industry, Hyderabad becomes the ideal destination for Canon to showcase its prowess in cinema imaging technology.
Built in a mobile format to ensure seamless movement across cities, the Cinema Excellence Suite will house Canon’s Cinema EOS series and RF System cameras and lenses, along with display of accessories from Atomos and Sennheiser. To make the suite even more experiential, there will be a shooting zone as well as a full-fledged post-production set-up with an aim to familiarise the audience with the entire production workflow.
Commenting on the inauguration, Mr. Manabu Yamazaki, President and CEO, Canon India said, “To watch movies that are true works of art, one does not even need to understand the language, as the emotions are felt across borders. A great movie experience is the byproduct of the perfect blend of phenomenal direction, impeccable storytelling and the right imaging technology. Telugu film industry has paved way for some of the most memorable and greatest films in recent times, that has gained both national and international recognition. It is a testament to their creative strength that they have emerged to be the second largest film industry in India. Over the years, Hyderabad has emerged to be a very promising market for our imaging business and with the launch of our Cinema Excellence Suite, we aim to further reinforce our foothold in the booming cinema segment. Having seen a phenomenal response for our experiential activation in Mumbai, we look forward to replicating the success in Hyderabad as well with an engaging response from the Telugu film industry. With our concerted efforts and product activations, we are expecting to achieve 4X growth in our market share in the cinema segment.”
Mr. C Sukumaran, Senior Director, Imaging Communication Business and Consumer System Products,Canon India, said, “With the successful launch of the Cinema Excellence Suite in Mumbai in April, we received exceptionally great response from the industry as we were able to reach out to 250+ customers. Indian filmmaking has been achieving newer heights in the recent times, with the most prominent one being the rise of regional cinema, especially South Indian film industry. Off late, Telugu cinema has gained mass appeal amongst national audience with the surge of regional OTT content, hence our next stop had to be Hyderabad to leverage the immense potential that Tollywood holds. We are confident that by activating the second leg of this experiential activation in this city, we will be able to take Tollywood to new global heights with our cutting-edge cinema technology. The suite will enable Cinematographers and DOPs to experience Canon’s exhaustive cinema portfolio first-hand and accordingly make an informed decision of investing in the right equipment.”
Kickstarting its journey from Prasad Labs, the Cinema Excellence Suite will travel from point to point on a prefixed schedule in Hyderabad, with stops including famous production houses and film studios such as Ramoji Film City, Ramanaidu Studios, Film Nagar, Annapoorna Studios, Chitra Mandir Studios, Ramakrishna Studios.
Many eminent cinematographers from the Telugu film fraternity were present on the auspicious launch of the Cinema Suite including Sri. Ajay Vincent, Sri. M.V.Raghu, Sri. S.Gopal Reddy, Sri. KK.Senthil Kumar, Sri. Chota K Naidu, Sri. P.G.Vinda, Sri. Rasool Ellore, Sri. C.Ram Prasad, Sri. Prasad Murella and Sri. B.Vasudeva Rao.
The Suite will be equipped with the latest EOS R System Mirrorless cameras-EOS R3, EOS R5, EOS R6 & EOS R along with advanced RF lenses and EOS Cinema Cameras EOS C500MKII, EOS C300 MKIII, EOS C70 and the latest EOS R5C- the company’s first camera to provide internal 8K 60P Cinema RAW Light recording. DOPs can also experience the legendary Canon Sumire Prime & EF Cine lenses.
Uber’s 2021 India Economic Impact Report, compiled by Public First, highlights how Uber has helped transform the on-demand economy for riders, drivers, and the wider community by generating INR 44,600 crore in value for India’s economy in 2021.
The report takes a deeper look into the factors behind this economic contribution and the enhancement of safety and sustainability of the industry.
Key findings of the report include:
Uber’s contribution to the Indian economy
Uber created an estimated INR 44,600 crore in economic value for the Indian economy
Uber produced INR 1.5 trillion in consumer surplus in 2021, which is equivalent to 0.8% of GDP
Impact on riders and drivers, and communities
96% of riders say that convenience is an important reason they use Uber. In a normal year, we estimate that Uber saves riders over 16.8 crore hours a year. In fact, as per Indian riders, ridesharing is the most significant transport innovation they have experienced in the last decade
In total, in 2021, we estimate that driver-partners earn an additional ₹1700 crore a year in higher income through Uber, or an average of 49% more than their next best alternative type of work
Safety & Improving Access
97% of female riders say that safety is an important factor in their choice to use Uber, and 76% of female riders agree that it is now easier to get home late at night
84% of riders without access to a car said the availability of ridesharing services like Uber was important to their choice of not owning a vehicle
In total, we estimate that 1 in 4 Uber trips connect with public transport
Commenting on the report, Prabhjeet Singh, President, Uber India and South Asia, said: “We are pleased to see that our journey over the past nine years in India has made a significant contribution to our economy. During a challenging time in India in 2021 which was marked by a brutal second Covid wave, Uber unlocked an estimated ₹446 billion in economic value for the Indian economy. We are proud of the contribution we have made and remain committed to bringing meaningful change through every ride on the Uber platform.”
You can read the full report, including the methodology here.
* One of the most important measures of economic welfare – the amount you would pay someone to voluntarily give up a good or service. If a good has a zero consumer surplus, that implies we can take or leave it – whereas goods with a high consumer surplus are playing an important role in our lives.
telugusuper news,3August 2022: Kia India, one of the fastest-growing carmakers in the country, has announced today that its most popular SUV in the Indian market, Kia Seltos, is now the first car in its segment to get six airbags as standard across all variants, offering superior safety to the occupants. Besides the Kia Seltos, six airbags as standard fitment are also offered on the Kia Carens, making Kia India the only mass segment manufacturer offering this important safety feature as standard. The decision to provide six standard airbags on the Seltos emphasizes Kia’s commitment to offer the best products for its customers and is in line with the increased focus on safety.
Hardeep Singh Brar, Vice President and Head of Sales & Marketing, Kia India said, “Seltos is a special product for Kia India as it marked the beginning of our journey in this vibrant country. Since then, Seltos has created many benchmarks in its segment and beyond; and has proved to be the flag bearer of Kia’s ‘Make in India, for the world’ prowess. Seltos has contributed close to 60% to our overall sales in the country. With the Seltos, Kia brought in many firsts in the segment and by giving six airbags as standard, we want to keep that momentum.”
He further added, “At Kia, it is our constant effort to update our products at regular intervals, basis our market research and understanding of the ever-evolving demands of customers. India is an important market for Kia globally, and the Seltos, a very important product. We will always strive to better our products regularly and cater to the unmet and unfelt needs of customers here.”
The Kia Seltos is the most popular Kia product in India, accounting for close to 60% of the company’s total sales in the country. The model immediately connected with new-age buyers upon its introduction because of its revitalising design, class-leading connectivity features, and exceptional customer experience.
The demand for the petrol and diesel variant of the Seltos is balanced, with around 46% of the customers preferring the diesel variants of the Seltos. While 58% of the Seltos sales come from its top variants, the automatic options of the vehicle contribute to around 25%. The revolutionary iMT technology became an instant hit amongst buyers, with 1 out of every 10 Seltos buyers opting for it in 2022. Also, Kia is the first manufacturer to provide iMT on a Diesel vehicle. For customers, the most popular variant is HTX Petrol, and the most popular colour is White when driving the Seltos home. Kia India recently crossed the 5-lakh sales milestone in the country in less than 3 years, thus making it the fastest car manufacturer to achieve this feat.
telugusupernews New Delhi, August 3, 2022: Maruti Suzuki India Limited today celebrated the 2nd anniversary of its comprehensive & unique loyalty program – ‘Maruti Suzuki Rewards’. The first-of-its-kind loyalty program offers a bouquet of delightful services to the customers and is designed to keep customer-centricity at its core. Maruti Suzuki Rewards comes with a range of benefits on the purchase of additional Maruti Suzuki – cars, service, Insurance, Genuine Accessories, customer referrals and several other association benefits.
While strengthening and celebrating the ever-growing relationship with customers, Maruti Suzuki Rewards aims to build a strong emotional connect with customers by providing a premium, reliable and benefit-driven post-purchase experience. This program offers a lifetime membership validity and maximum points validity tenure of 10 years. Celebrating the successful 2 years of the Maruti Suzuki Rewards Program, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “We are extremely happy and proud to celebrate the 2nd anniversary of the Maruti Suzuki Rewards Program with our family of more than 7 million Maruti Suzuki Rewards customers. This is a befitting testimony of our customer’s trust in us and our inseparable bond with them.
We are overwhelmed with the response the program has received and is proud that Maruti Suzuki Rewards Program is one of India’s foremost and highly rewarding loyalty programs in the four-wheeler passenger vehicle industry where customers enjoy a wide range of exciting benefits. Maruti Suzuki Rewards program is a card-less & unique tier-based loyalty program with no penalty of tier downgrade. The program offers some of the finest benefits to our customers and we are glad to be a part of their car buying journey and all the post-sales needs.”
Under the program, the customers are classified into four tiers – Member, Silver, Gold and Platinum, and they earn points on all transactions they do at Maruti Suzuki sales & service network and digital platforms. The Maruti Suzuki Rewards Program is a one-of-a-kind gamified loyalty program in the automotive industry rewarding exclusive badges, a gamification feature which makes customers’ interaction with Maruti Suzuki even more rewarding and gives them a chance to unlock access to exclusive events and offers.
The card-less loyalty program provides a 100% digital experience to customers with all information and transaction alerts sent digitally to the customer’s registered mobile number. The Maruti Suzuki Rewards program is fully integrated in the form of Maruti Suzuki Rewards mobile app (available for both iOS and Android users) and Maruti Suzuki Rewards exclusive webpage, which is a unified platform to engage and enrol customers for the Maruti Suzuki Rewards program.
