Tag: HDFC Bank

HDFC Bank joins hands with Marriott Bonvoy ® to launch India’s first co-brand hotel credit card

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Telugu super news,India ,August 24,2023: HDFC Bank, India’s leading private sector bank, has joined hands with Marriott Bonvoy, Marriott International’s award-winning travel program, to launch the ‘Marriott Bonvoy HDFC Bank Credit Card’, India’s first co-branded hotel credit card. The co-branded credit card will run on Diners Club®, part of the Discover Global Network and aims to be one of the most rewarding travel cards in India. 

The Marriott Bonvoy HDFC Bank credit card leverages the strengths of the two brands, offering consumers an unprecedented array of travel benefits, including Silver Elite Status with Marriott Bonvoy, that comes with benefits such as priority late checkout, exclusive member rates, Marriott Bonvoy bonus points and much more. 

“We are excited to launch our first Marriott Bonvoy co-branded credit card in India, following successful launches in Japan and South Korea,” highlighted Mrs. Ranju Alex, Area Vice-President, South Asia, Marriott International. “With the potential to open the world of travel to a new generation of Indian explorers, the combination of benefits from two powerful brands underscores our commitment to providing members with more ways to earn through everyday purchases. More importantly, this collaboration accentuates our holistic vision of hospitality and allows us to add personalised benefits for our members, that extend beyond hotel stays.”

Mr. Parag Rao, Country Head – Payment Business, Consumer Finance, Technology and Digital Banking, HDFC Bank commented, “We are pleased to introduce India’s first co-branded hotel credit card in partnership with Marriott Bonvoy. This collaboration reflects our commitment to providing innovative financial solutions that cater to the evolving needs of our customers. With this card, we aim to enhance the travel experiences of our valued cardholders by offering exclusive benefits, rewards, and seamless access to Marriott International’s award-winning travel program. As the leading card issuer in the country, we are excited about this new offering and believe this partnership will revolutionise the way our customers engage with the hospitality industry, enhancing their journeys and creating lasting memories.”

“Cardholders who favor travel rewards cards will also value access to travel benefits and privileges that Diners Club offers in the market and globally” said Chris Winter, Vice President of International Markets at Diners Club International. “Our unique partnership model has built a strong acceptance footprint around the world to benefit those that travel both for work and pleasure, as well as those using the card for everyday local spend.” 

Benefits amplified; Rewards multiplied.  

Designed with the new generation of travelers in mind, the Marriott Bonvoy HDFC Bank credit cardholders can earn Marriott Bonvoy points on eligible spending. These points can be redeemed at participating hotels across the Marriott Bonvoy portfolio – from free nights and upgrades within the unrivalled 31-brand portfolio, once-in-a-lifetime experiences through Marriott Bonvoy Moments, to bringing the hotel experience home with signature branded products from Marriott Bonvoy Boutiques, among others. The cardholders will also have the convenience to transfer points to nearly 40 airlines across the globe.

Key benefits of Marriott Bonvoy HDFC Bank credit card*

Welcome & annual spend based milestone benefits:

(*Card sign up is confirmed upon credit approval and payment of joining fee)

  • One Free Night award worth up to 15,000 points to be redeemed for a one-night stay at participating Marriott Bonvoy hotels.
  • Marriott Bonvoy Silver Elite status and 10 Elite Night credits to accelerate cardholders’ journey with Marriott Bonvoy upon successful sign-up.
  • Earn up to 3 additional Free Night awards upon meeting spending thresholds.

Additional benefits:

  • Further, earn Marriott Bonvoy points for every INR 150 spent:     
  • Earn 8 Marriott Bonvoy points on eligible purchases at hotels participating in Marriott Bonvoy
  • Earn 4 Marriott Bonvoy points on eligible purchases across travel, dining and entertainment. 
  • Earn 2 Marriott Bonvoy points on all other eligible purchases.
  • Complimentary access to over 1,000 airport lounges across the globe
    • 12 complimentary access to domestic lounges each year
    • 12 complimentary access to international lounges each year.
  • Complimentary access to participating golf courses globally, up to 2 times per quarter
  • Insurance against loss or delayed baggage, loss of passport, ticket as well as missed connection to be covered by HDFC Bank 
  • Complimentary personal air accident insurance cover

To view full card benefits, including terms and conditions visit: https://www.hdfcbank.com/personal/pay/cards/credit-cards/marriott-bonvoy-credit-card

HDFC Bank launches ‘One Pune’ card with MAHA-Metro

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HDFC Bank Limited

Telugu super news,Pune, August 16, 2023: HDFC Bank, India’s leading private sector bank, announced the launch of ‘One Pune’ contactless pre-paid card in collaboration with Maharashtra Metro Rail Corporation Limited (MAHA-Metro) for Pune Metro Rail Project.

Under the One Nation One Card initiative by the Ministry of Housing and Urban Affairs (MoHUA), the One Pune card will enable seamless digital payments not only at metro stations but will also enable retail shopping and purchases.

In line with the e-governance initiatives, the Bank will provide the commuters with a seamless, digital ticketing experience that can be accessed through multiple digital touchpoints like mobile app, dedicated customer portal and WhatsApp. The ‘One Pune’ card will streamline Pune citizens travel experience by eliminating the need for queueing for tickets at metro stations.

The ‘One Pune’ pre-paid card was unveiled by Shri Nitin Gadkari, Union Minister of Road Transport and Highways, Shri Devendra Fadnavis, Deputy Chief Minister of Maharashtra, Shri Ajit Pawar, Deputy Chief Minister of Maharashtra and Shri Chandrakant Patil, Pune’s Guardian Minister. Shri Shravan Hardikar, Managing Director MAHA-Metro was also present during the launch ceremony.

Mr. Parag Rao, Country Head – Payment Business, Consumer Finance, Technology and Digital Banking, HDFC Bank said, “HDFC Bank is delighted to launch ‘One Pune’ card which will provide a seamless travel experience. The card also eliminates the need to carry multiple cards for different services. The collaboration between HDFC Bank and Maha-Metro leverages the power of technology and innovation to enhance the daily lives of citizens, aligning with India’s vision of a digital-first future.”

The NCMC initiative underscores HDFC Bank’s commitment to innovation and its role in shaping the future of urban mobility in India. Commuters can get their prepaid cards by paying a one-time issuance fee of ₹150 and recharge it for usage in metro and other retail purchases.

HDFC Bank launches ‘One Pune’ card with MAHA-Metro

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HDFC Bank Limited

Telugu super news,Pune, August 14, 2023: HDFC Bank, India’s leading private sector bank, announced the launch of ‘One Pune’ contactless pre-paid card in collaboration with Maharashtra Metro Rail Corporation Limited (MAHA-Metro) for Pune Metro Rail Project.

Under the One Nation One Card initiative by the Ministry of Housing and Urban Affairs (MoHUA), the One Pune card will enable seamless digital payments not only at metro stations but will also enable retail shopping and purchases.

In line with the e-governance initiatives, the Bank will provide the commuters with a seamless, digital ticketing experience that can be accessed through multiple digital touchpoints like mobile app, dedicated customer portal and WhatsApp. The ‘One Pune’ card will streamline Pune citizens travel experience by eliminating the need for queueing for tickets at metro stations.

HDFC Bank Limited

The ‘One Pune’ pre-paid card was unveiled by Shri Nitin Gadkari, Union Minister of Road Transport and Highways, Shri Devendra Fadnavis, Deputy Chief Minister of Maharashtra, Shri Ajit Pawar, Deputy Chief Minister of Maharashtra and Shri Chandrakant Patil, Pune’s Guardian Minister. Shri Shravan Hardikar, Managing Director MAHA-Metro was also present during the launch ceremony.

Mr. Parag Rao, Country Head – Payment Business, Consumer Finance, Technology and Digital Banking, HDFC Bank said, “HDFC Bank is delighted to launch ‘One Pune’ card which will provide a seamless travel experience. The card also eliminates the need to carry multiple cards for different services. The collaboration between HDFC Bank and Maha-Metro leverages the power of technology and innovation to enhance the daily lives of citizens, aligning with India’s vision of a digital-first future.”

The NCMC initiative underscores HDFC Bank’s commitment to innovation and its role in shaping the future of urban mobility in India. Commuters can get their prepaid cards by paying a one-time issuance fee of ₹150 and recharge it for usage in metro and other retail purchases.

Maruti Suzuki brings ‘Xpress Car Loans’ feature on their Smart Finance platform in partnership with HDFC Bank

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Telugu super news,National, August 11, 2023: Maruti Suzuki India Limited had launched India’s first online end-to-end car financing platform – Maruti Suzuki Smart Finance in 2020 with integrated finance offering in the sales journey, aimed at providing an easy and convenient car financing solution to the prospective car buyers. The platform empowers customers by letting them check and compare offers from multiple finance partners, customize and choose best offers with transparency and apply loan digitally from anywhere, thus enhancing customer experience.

Maruti Suzuki now brings an instant loan feature – HDFC Bank ‘Xpress Car Loans’ on Maruti Suzuki Smart Finance platform to meet the evolving need of digital savvy customers. Further facilitating seamless car financing solutions, the introduction of the HDFC Bank ‘Xpress Car Loans’ feature will make the car buying experience even more convenient for prospective Maruti Suzuki customers.  

Fortifying their partnership, the introduction of this exciting feature will enable loan disbursal to eligible customers from their choice of available financiers within 30 minutes, allowing them to get their new Maruti Suzuki car financed from the comfort of their homes, without any hassle. This end-to-end digital car financing journey is completely paperless, with all the verifications required for the loan (E-KYC, Video KYC and Address Verification) carried out digitally on a real-time basis.

The roll-out of the HDFC Bank ‘Xpress Car Loans’ feature was announced in the presence of Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, and Mr. Arvind Kapil, Country Head, Retail Asset, HDFC Bank, along with other senior officials.

Rolling out the customer-centric feature, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Enhancing the end-to-end car financing journey for our customers, we are proud to announce the launch of HDFC Bank ‘Xpress Car Loans’ feature on our Smart Finance platform. Since the inception of the platform in 2020, Maruti Suzuki Smart Finance has disbursed loans to over 1 million customers. And with the roll-out of this customer friendly feature, we will now be able to facilitate loan disbursal in under 30 minutes for our potential customers as per their eligibility. It is our firm belief that this feature on our platform in partnership with HDFC Bank, will allow us to cater to customers in owning a car of their choice in the most seamless manner.”

Commenting on the partnership, Mr. Arvind Kapil, Country Head, Retail Assets, HDFC Bank, said, “Since the beginning of our partnership with Maruti Suzuki, our journey has been fruitful, and we have constantly discovered new ways to enhance customer financing experiences. Being the No. 1 OEM and No. 1 Automobile financiers, we firmly believe Indian consumers must enjoy world class car buying experience enabled by a smooth finance process. The roll-out of the HDFC Bank ‘Xpress Car Loans’ feature on Maruti Suzuki’s Smart Finance platform, will further help create a faster, convenient, and unified digital journey for car buyers. Xpress Car Loans is industry’s first end-to-end digital car loan platform. Since inception 75000+ customer have benefited without having a need to submit any paper for their car loan needs.”

HDFC Bank inaugurates over 100 Banking Correspondent Centers across India

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HDFC Bank Limited

Telugu super news,India, August 10,2023: HDFC Bank, India’s leading bank, announced the inauguration of more than 100 Banking Correspondent Centres (BCC) in Uttar Pradesh, Jammu & Kashmir, Bihar, Assam, Telangana, Odisha, and across many other states in India. These centres will function as a mini branch, with Village Level Entrepreneurs (VLEs) assisting customers to avail banking products digitally. The VLEs, who are existing micro-entrepreneurs and are delivering Government-to-Consumer (G2C) services, now will additionally provide banking products and services to deeper geographies of the country. With access to a wide range of banking products, the BCs can now tap into a new revenue stream. This transformative opportunity opens doors to sustainable growth, further strengthening their role as key drivers to unlock financial inclusion.

HDFC Bank Limited

The launch is aimed to provide a seamless banking experience to SURU customers to help fulfill their unmet financial needs. These centres will raise awareness of HDFC Bank products at the grass-root level and promote customer interest. They will offer a wide portfolio of banking services, including account opening with biometric, FD/RD, AePS enabled cash deposit & withdrawals, loans, social security schemes and even EMI Collection facility. All HDFC Bank products and services will be seamlessly integrated into CSC’s Digital Sewa Portal, providing BCs with a comprehensive suite of banking products at their fingertips. 

Ms. Smita Bhagat, Group Head, Government and Institutional Business, Alternate Banking Channels and Partnerships, Inclusive Banking Group and Start-Ups, HDFC Bank said, “We are delighted to inaugurate Business Correspondent Centres in over 100 pin codes across the country. These centres will offer a wide range of banking products and services digitally across India’s towns and villages. This launch is another example of HDFC Bank’s unwavering commitment towards financial inclusion”.

Mr. Sanjay Rakesh, Manging Director, CSC e-Gov, said, “We are pleased to announce an empowering initiative aimed at furthering financial inclusion and enhancing the capabilities of our performing Business Facilitators (BFs). The decision to extend this opportunity comes as a testament to the invaluable contribution made by our performing BFs in enabling seamless financial services delivery to underserved communities across the nation”.

HDFC Bank spearheaded this phydigtal inauguration along with CSE E-Gov. Mr. Harish Oberoi, Vice President, CSC e-Gov, Mr. Satyen Modi, Business Head-CSC, HDFC Bank, and Mr. Vimal Tripathi, Head-BC Management, HDFC Bank were present at the inauguration. The local dignitaries, community members and neighbourhood customers joined the ceremony on-ground at these BC Centres.

HDFC Bank Limited

HDFC Bank’s has always been at the forefront of providing superior banking services to its customers. Its extensive network stood at 14,743 BC centres, 7860 branches, 20,352 ATMs nationwide as on June 30, 2023. The introduction of the Business Correspondent Centres reinforces the bank’s commitment to expanding its reach and catering to the diverse banking needs of an ever-growing customer base in the rural markets.

HDFC Bank Launches ‘Purani Gaadi, Nayi Shuruaat’ Initiative

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HDFC Bank Limited

Telugu super news,Mumbai, August 9, 2023: HDFC Bank is conducting a nationwide drive under the campaign – ‘Purani Gaadi, Nayi Shuruaat’. This one-week campaign that started on August 7, 2023, is aimed at extending advances for purchase of used commercial vehicles and used construction equipment to transporters and contractors.

As a part of this initiative, HDFC Bank plans to reach approximately 50,000 transporters, contractors, and intermediaries across the country, especially in rural and semi-urban locations. The campaign is being run pan-India including in branches in Bengaluru, Kolkata, Ahmedabad, Mumbai, Jaipur, Chennai, Prayagraj, Hyderabad, Indore, Chennai, Delhi, Vadodara, Kochi, Jodhpur, Pune, Ludhiana, and Karnal.

HDFC Bank

During this week, HDFC Bank will also be conducting multiple large and small sized events across major transport hubs and with this, the Bank aims to increase its market share in the used commercial vehicle financing segment.

Rahul S Shukla, Group Head – Commercial & Rural Banking, HDFC Bank said, “We are excited about this initiative, where bank officials would be reaching out to customers in remote locations. This is going to help thousands of drivers become owners of trucks.”

Rajinder Kummar Babbar, Group Head, Transportation & Infrastructure Finance Group, HDFC Bank said, “It will also help the bank in adding new customers and increasing market share in this segment. Most of the funding in this segment qualifies under Priority Sector Lending.”

HDFC Bank is a leading player in Commercial Transportation segment and has been extending loans against Used Commercial Vehicles and Used Construction Equipment for over 20 years.  

HDFC Bank launches co-branded credit card with Swiggy

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Telugu super news,National, July 26, 2023: HDFC Bank, India’s largest private bank, and Swiggy, India’s leading on-demand convenience platform today announced the launch of the Swiggy HDFC Bank co-branded credit card. The co-branded credit card, the first ever from Swiggy, will be hosted on Mastercard’s payment network. The credit card will provide cardholders rewards and benefits across various online platforms, including Swiggy. This card combines Swiggy’s unparalleled customer-centric approach along with HDFC Bank’s trusted banking services, with the aim to make it the most rewarding card for online shopping.

The partnership reiterates Swiggy’s commitment to providing users with exceptional convenience and value. The credit card users will be able to unlock a wide range of benefits including a 10% cashback on Swiggy spends across food delivery, quick commerce grocery delivery, dining out, and more. 

The cardholders will also receive a rewarding 5% cashback on shopping across multitude of platforms including leading e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa, Ola, Uber, PharmEasy, NetMeds, BookmyShow, and many more. This benefit of additional 5% cashback will also apply on branded websites like Nike, H&M, Adidas, Zara to name a few. Furthermore, customers will also get 1% back on other spends. The cardholders will get cashback in the form of Swiggy Money which can be used across Swiggy for various transactions.

As a welcome benefit, the cardholders will enjoy a complimentary 3-month Swiggy One membership, the country’s only membership program offering benefits across food, grocery, dining out, and pick-up and drop services. In addition to earning cashback on everyday purchases, Swiggy HDFC cardholders will also enjoy World Tier Mastercard benefits such as free stay and dine, complimentary loyalty memberships, and more, enhancing the overall experience.

The credit card will be rolled-out in a phased manner on the Swiggy app over the next 7-10 days, post which all the eligible customers will be able to apply for it.

Mr. Rahul Bothra, Chief Financial Officer, Swiggy said, “Enabling unparalleled convenience to consumers is at the heart of what we do at Swiggy. We recognize that modern-day consumers actively seek rewards, offers, and cashback programs that add value to their spending. Keeping this in mind, we have launched this all-encompassing card in partnership with HDFC Bank and Mastercard that makes everyday shopping moments across a range of categories more rewarding and convenient.”

“As the leading card issuer in the country, we continuously strive to offer innovative and tailored solutions to meet the evolving needs of our customers. Dining and Grocery are at the core of customer’s daily needs, and with this strategic collaboration we are offering convenience of both categories bundled with great value. The cardholders will be able to enjoy exclusive deals and unparalleled convenience on an array of products and services. We look forward to welcoming our customers to enjoy the unique privileges of the card and continue to lead the way in providing best-in-class financial solutions,” said Mr. Parag Rao, Country Head – Payment Business, Consumer Finance, Technology and Digital Banking, HDFC Bank.

Interested individuals can apply for the credit card from the Swiggy app or the HDFC Bank website.

HDFC Bank onboards over 1 lakh customers and 1.7 lakh merchants under CBDC pilot programme

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Telugu super news,Mumbai, July 13, 2023: HDFC Bank, India’s leading private sector bank, today announced the launch of UPI QR code interoperable with India’s sovereign digital currency, Central Bank Digital Currency (CBDC). With this, HDFC Bank becomes one of the first banks in the country to complete the integration process. The interoperable UPI QR code allows HDFC Bank merchants who have been onboarded on the bank’s CBDC platform, to accept payments from their customers in the form of Digital Rupee currency, boosting usage of CBDC in day-to-day transactions.

The initiative is an extension to the CBDC pilot launched by the Reserve Bank of India (RBI), last year. CBDC or Digital Rupee is a tokenised digital version of the Indian Rupee, issued by the RBI as a Central Bank Digital Currency.

An interoperable QR code enables basic QR payment acceptance terminal to support Scan & Pay feature from various factors & payment options. It provides freedom to accept payments using the same QR from various form factors.

Key benefits of the UPI QR Code interoperable with CBDC:

For Consumers:

·        Transact money available in their CBDC wallet across UPI QR code

·        No need to scan different QR codes at the same merchant

For Merchants:

·        Only need to display one QR code at the storefront or through the acquiring bank’s mobile application

·        No need for merchants to change their existing QR codes

Speaking on the occasion, Mr. Parag Rao, Country Head – Payments, Consumer Finance, Technology & Digital Banking, HDFC Bank said, “HDFC Bank has always been a pioneer in the application of Digital Banking initiatives, and we are committed to providing best-in-class and enhanced experience to our customers. Our digital banking solutions are one of the best and most secured in the country. CBDC is a forward-looking initiative and its QR interoperability with the already accepted and widely popular UPI is going to prove greatly beneficial to its usage.”

HDFC Bank customers can transact in digital currency using the ‘Digital Rupee’ application. The application is currently available to android Version 10+ users and will be launched on iOS shortly.

At present, HDFC Bank facilitates payments in Digital Rupee across Mumbai, Delhi, Chandigarh, Bhubaneshwar, Bengaluru, Ahmedabad, Guwahati, Gangtok, Hyderabad, Indore, Bhopal, Lucknow, Patna, Kochi, Goa, Shimla, Jaipur, Chennai, Kolkata, Ranchi, Pune, Nagpur, Varanasi, Vishakhapatnam, Pondicherry, and Vijayawada.

HDFC Bank Opens Doors to New Recruits with aSpecial Recruitment Programme

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Telugu super news ,Mumbai , May 24, 2023: HDFC Bank, India’s largest private sector bank, has launched Future Bankers 2.0, a pan-India recruitment programme to transform young graduates into banking professionals within one year*. To be offeredin association with the Manipal Global Academy of BFSI, Future Bankers 2.0 is a one-year professional diploma that aims to create a robust, future-ready talent pipeline for HDFC Bank’s retail banking business – a key thrust area for the bank.

Future Bankers 2.0 offers an exciting mix of classroom sessions, guest lectures, group discussions, role plays, and field work. In addition to this, the programme provides eight months of paid internship and on-the-job training at HDFC Bank’s branch locations within the country to further strengthen a student’s grounding in banking products, processes, compliance framework, and day-to-day banking operations. Upon successful completion of the course, a student will get a Postgraduate Diploma in Sales & Relationship Banking from Manipal Academy of BFSI and an assured job opportunity as a personal banker at the grade of Deputy Manager with HDFC Bank. All the successful candidates will be offered an annual CTC up to Rs.5.59 lakh*.

“Future Bankers 2.0 gives a golden opportunity to postgraduates to start their careers at a certified Great Place to Work. The new hires will get to work with a banking industry leader imbibing in themselves best-in-class people practices and processes. Under Future Bankers 2.0, students will get an incredible opportunity to get practical training on the job at a competitive pay scale and ‘earn while they learn’. HDFC Bank is emotionally invested in mentoring new hires into responsible bankers of tomorrow. We reward competence and performance and give equal opportunity to all. Our continued association with the Manipal Global Academy of BFSI bears testimony to the quality of education offered by the institution and the success of Future Bankers,” said Vinay Razdan, Chief Human Resources Officer, HDFC Bank.

“We are delighted to partner with HDFC Bank through this long-term initiative to create a strong candidate pool who are skilled not only in banking but also in customer-facing roles. Future Bankers 2.0 is an equal opportunities programme that will give postgraduates an in-depth understanding of banking and its services through on-the-job training. The Manipal Academy of BFSI will focus on training them to be highly skilled, qualified executives and ensure that the services provided by them across the bank branch networks remain consistent with the highest service quality standards. We are excited to shape young futures and provide the banking industry with trained quality personnel through this long-standing association with HDFC Bank,” said Robin Bhowmik, Chief Business Officer, Manipal Global.

Candidates can apply for the programme via HDFC Bank Future Bankers Website.

HDFC Bank is amongst the largest employers in the country with an active employee base of over 1,70,000 employees.

*Terms & Conditions apply

HDFC BankAims to be the Preferred Banking Partner for Bharat

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Telugu super news,Mumbai, May 6th, 2023:  HDFC Bank, India’s leading private sector bank, envisions to be the ideal financial partner to enable better rural lives. The Bank has planned to expand its presence in the semi urban and rural locations (SURU) of the country. As a part of thisstrong push it intends to add more branches and launch customised products for this market segment. The Bank proposes to add more than 675 branches in the current financial year in these locations to take the total number to close to 5000.As of March 31, 2023, it had 52 per cent of its7821 branches in SURU areas. 

The Bank has launched an industry first, customised programme ‘Vishesh’,for the SURU areas. This is a unique programme as it offers a blend of financial and wellness benefits and is tailored to provide a premium banking experience to customers in semi urban and rural geographies. 

The key features of the ’Vishesh’ programme are:

  • Dedicated Personal Banker
  • Extendable to 8 family members
  • Gold loan and valuation: upto 50 % off on processing fees in gold loan and 50% waiver on valuation (once a year)
  • Up to 50% off on processing fees on:Construction Equipment, Tractors, Personal, Business, autoand two-wheeler loans  
  • Daily Hospicashbenefits (up to 5 days)
  • Annual Preventive Health Check-Up up to Rs. 3000
  • One annual complimentary and cashless Health check-upwith 45+ lab test packages 
  • Unlimited Tele Health consultation
  • Offering a host of Agritech services like Soil Testing, Agri Advisory, Drone Spraying, and Agri Machinery Rental through partnership

“As a bank we believe Bharat is critical for tomorrow’s India and improving rural livesis  key to India becoming a $5 trillion economy. Our unique customer engagement model and differentiated propositions for customers in semi-urban and rural geographies position the bank to play the role of an ideal partner to enrich rural lives,” said Mr Arvind Vohra, Group Head-Retail Branch Banking.

“Today, large sections of Indians living beyond the metros and Tier 1 cities seek the same standard of living and banking products/financial services as in urban India. HDFC Bank has been at the forefront when it comes to catering to this need. Launching customised products like ‘Vishesh’ is one more step in this direction,” he added.

Apart from launching new products/services, the Bankhas a unique customer engagement model, felicitating rural seniors such as sarpanches, teachers, and key officials as they play a key role in the growth and progress of villages. The bank is a strong supporter of The One District One Product scheme launched by the Ministry of Food Processing Industries which targets turning each district in India into an export hub and thus take a step towards realizing the vision of an ‘Atmanirbhar Bharat’.  Through its ‘Bank on Wheels’ programme HDFC Bank took banking to the doorstep in villages and thus furthering the cause of financial inclusion. Its ‘Banking Ki Pathshala’ programme helped spread awareness on fraud, financial literacy and banking basics to about 10 lakh people. Additionally, through its CSR programme-Parivartan, the Bank has cumulatively reached over  3335 villages (spread across 23 states) under the holistic Regional Development Programme.

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