Tag: festival season

India shops on Amazon this festive season; hundreds of small and local sellers become lakhpatis

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Amazon.in

Telugu super news,October20, 2022, Bangalore: Amazon announced today that its month-long Great Indian Festival (GIF) 2022 has seen the largest-ever shopping celebration for its sellers and brand partners on Amazon.in, bringing joy to millions of customers across the country. GIF 2022 started at midnight of Sep 22nd with Prime Early Access and went live for all customers on Sep 23. Customers loved crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs)

“We are deeply humbled to serve customers and enable sellers across Bharat this festive season. Small and medium businesses, startups, artisans, and women entrepreneurs offered a wide selection of products to our customers across India. We are delighted by the increase in new Prime member sign-ups this festive season especially from tier 2-3 cities, and customers continue to reinforce their trust on Amazon as their preferred online shopping destination. This year for Amazon Great Indian Festival our customers echoed ‘Amazon se liya’,” said Manish Tiwary, Country Manager, Amazon India.

Overall scale, reach and customer response

  • Bharat shopped safely on Amazon.in with packages delivered to 99.6% serviceable pin codes; farthest being Suspol Village in Ladakh region
  • Customers experienced the Amazon Great Indian Festival in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi along with voice shopping in Hindi and English

Prime continues to thrill customers

Amazon.in
  • 1.2x higher Prime member signs ups vs 2021; 3 out of 5 signups coming from Tier2-3 towns/cities including, Agartala, Bellary, Cuttack, Warangal, Jalgaon and Bhilwara
  • Received highest single day of Prime sign ups in the first 36 hours
  • 1 out of 2 Prime members who shopped during the festive season are from tier 2 & 3 towns

Great Indian Festival ‘Seller-brations’

  • More than 35,000 sellers saw theirs highest-ever single-day sales; over 650 sellers became crorepatis and 23,000 sellers became lakhpatis

·        Over 70% of sellers across India came from Tier 2-3 towns and cities

  • Over 4,000 sellers witnessed sales growth of 5X and more; 25 products were sold every second by our sellers with Home, Apparel, Beauty and Kitchen categories being the popular categories for SMBs

Local Shops on Amazon:

  • Local Shops on Amazon sellers clocked a 2X growth vs average business day; sold over 8 products every minute
  • More than 340 local stores became lakhpatis during GIF 2022

Amazon Saheli:

·        Hundreds of women entrepreneurs participated in GIF; 6 products sold every minute under the Amazon Saheli program

·        Top product categories under Amazon Saheli Program include Apparel, Home and Kitchen, Shoes & Bags, Vitamins, Supplements, and Beauty

Amazon Karigar:

·        Thousands of Karigar sellers participated in GIF 2022 with 32 emporiums across 23 states garnering 1.3X growth vs average business day

·        Top product categories include Home, Apparel, Furniture, Kitchen, Grocery, and Footwear; most loved art forms were Rajasthani Kathputli, Wooden Craft and Block print.

SMBs saved more with Amazon Business

·        Business customers on Amazon had access to over 15 crore products with GST invoice along with a bonus business cashback, over and above the bank discount and other offers live on Amazon.in

·        Customers loved the specially curated business deals during GIF; we witnessed participation from over 4,75 lacs MSME buyers on Amazon Business

·        Over 6,000 sellers got their first ever B2B order on Amazon during GIF from customers across India

·        We witnessed more than 44% increase in new MSMEs who created a business account with Amazon Business during the Great Indian Festival as compared to 2021

Customers across the country shopped for everything big and small

·        Smartphones: As 5G smartphones become more affordable, the mid-range price segment saw a strong uptake here with around 80% sold in sub 15k category; More than 10 lacs customers bought smartphones for the first time on Amazon.in; customers preferred brands were Xiaomi, Samsung (M Series), realme, iQOO, OnePlus and Apple

·        Consumer Electronics: Laptops, Wearables, Headphones and Tablets were most loved products with HP, boAt, Lenovo, Asus, Apple, Fireboltt, Noise and Sony being the preferred brands

·        Fashion: Over 1.5 million new customers shopped from Amazon Fashion and Beauty with 86% from tier 2 cities and beyond.   Customers shopped for ethnic wear for women and men, men’s shoes, men’s shirts/t-shirts, and fashion jewellery spiked the most customer interest this festival season from brands including BIBA, Janasya, Max, Manyavar, Adidas, Crocs, Yellow Chimes, Zaveri Pearls and more.

·        Grocery and Consumables: Amazon Fresh ordersgrew by 29% vs GIF 2021; Popular products were Oils, Masalas, Dal, Biscuits and Snacks, Household Cleaning, and laundry essentials; popular brands across the festive period were Fortune, Tata Sampann, Aashirvaad, Vedaka, Surf Excel, Mother Dairy, Maggi, and Colgate, among others.

·        Flavour of the season: Customers across the country preferred shopping for festive essentials including decorative lights, dining sets, and home furnishings; Top home & kitchen brands that customers shopped for were Prestige, Bajaj, Crompton, Philips, Havells, Eureka Forbes, Pigeon by Stovekraft, Butterfly, Usha, and Hawkins

·        Large appliances received orders from 75% more pin codes vs average business day with Front load washing machines, high-capacity double door refrigerators, and inverter ACs being preferred by customers

JustAskAlexa:

·        Alexa answered over 4 crore requests during the Amazon Great Indian Festival 2022 to guide customers to product searches, event stores, deals, games, information about products and more on the Amazon Android shopping app

·        Alexa answered around 1,000 customer queries every minute on Amazon shopping app (Android only) during the Great Indian Festival

·        Customers purchased an Amazon Device (Echo, Fire TV, or Kindle) every 4 seconds during the Great Indian Festival. 

Customers could afford more and save big this festive season

·        This festive season, shopping was made more affordable by offers from 7 Banks and 1 payment partner (RuPay); the offers were accessible to almost 80% of India’s credit card base and more than 90% of India’s debit card base

·        Every 8 out of 10 Shoppers had access to credit through products like Amazon Pay Later, Debit Card EMI, Credit Card EMI, NBFC EMI; introduced new options for customers to shop such as cardless EMI purchases on ICICI and HDFC.

·        1 out 4 purchases were made on EMI; 3 out of 4 EMI purchases were on No cost EMI.

·        1.7X more customers shopped using Amazon Pay credit offerings compared to last year

·        3 out of 4 EMI shoppers came from Tier 2 and Tier 3 cities

·        2.7X more customers signed up for credit instruments (Amazon Pay Later, Amazon Pay ICICI co-branded credit card) compared to average business day

·        Amazon Pay Later registrations increased by 4X this festive season vs average business day; With 6.5 lacs registrations during GIF 2022, Amazon Pay Later crossed milestone of 6 MM registrations

·        2.5X more customers signed up for Amazon Pay ICICI co-branded credit card during the festive event period

Amazon.in

Customer loved redeeming their Diamonds and interacting with Influencers through Amazon Live

·        More than 1 crore customers visited the Diamonds page on their Amazon app; 22 lakh plus customers redeeming their Diamonds to avail cashbacks & win jackpots

·        During GIF 2022, Amazon.in conducted live streams with 150+ influencers with 50 lakh customers viewing the Amazon LIVE sessions

Customers stepped out in big way this festive season

·        1 travel or movie ticket was sold on Amazon.in every second during GIF

·        Customers saved big on their ticket bookings by not paying any additional fees on train ticket

·        Kolkata was the most travelled to destination followed by Goa for flight bookers on Amazon.in

Every year, tens and thousands of associates and partners across our Fulfilment Centers, Sortation Centers and Delivery Stations prepare for the Great Indian Festival. Our Fulfilment Centers, across 15 states provide 43 Mn cubic ft of storage space for seller inventory, we have Sortation Centers across 19 states and over 1950 Amazon operated and partner delivery stations that are gearing up for the festive season, along with 28,000 I have Space partners and thousands of Flex partners ready to deliver smiles to customers across the country. Amazon India has recently strengthened its operational engagement with the Indian Railways, with more than 325 inter-city transportation lanes for the movement of customer packages. This is a 5X increase in railway lanes since it began working with the Indian Railways in 2019 and is one of the enablers for the company to offer 1-day and 2-day delivery promises to customers in the hinterlands of the country. With this expansion, Amazon India now ferries customer packages with the Indian Railways to cities in Maharashtra such as Nanded, Ratnagiri, Kolhapur, and Aurangabad among others. 

Click here to check out exciting deals and offers during the Amazon Great Indian Festival. For press releases, images and more, please visit our press center.

Amazon.in celebrates festive season with FindLife digital campaign

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Amazon Customers in Telangana can now access Same-Day Delivery, within hours, ahead of the festive season

Telugu Super news, Hyderabad,October15, 2022: Amazon.in today released the #FindLight video, to celebrate the journey of an Amazon customer as he explores his own light while India gets ready to celebrate the festival of lights – Diwali. #FindLight is the third and final part of the #FindLife digital campaign that started on 2nd September. The campaign outlines human stories and emotions behind any purchase, showcasing real customers who find different products on Amazon.in that help them to express their emotions, celebrate with family or just enjoy life, and delves into customers exploration of moments, expression, and self. Lights being synonymous with positivity, the campaign drives a festive feel to how we are inspired by illumination and embodies celebrations.

Check out the campaign here.

Speaking about the campaign, Manish Tiwary, Country Manager & Vice President, India Consumer Business – Amazon India, said, “We are humbled to serve our customers and cater to their diverse needs and enable seller and brand partners. The #FindLight film is a visual embodiment of our humble attempt to inspire customers and encourage them to “find their own light”. The true essence of FindLife campaign pivots on real customers and their own stories of fulfilment, joy, celebration and inspiration this festive season and we are excited to be part of their special moments. We would also like to wish our customers, seller and brand partners a very happy Diwali.”

Amazon Customers in Telangana can now access Same-Day Delivery, within hours, ahead of the festive season

The #FindLight film encapsulates the story of a  BMX biker who finds his self-expression in the hoods of Noida with his ride, by challenging the odds through his skills. The campaign celebrates a new generation of Indians finding their own light through expression and inspiration, in their own special and unique way. The film celebrates light as that source of inspiration and Amazon makes it possible for customers through its sellers and brand partners.

The campaign has been shot using both drone and handheld cameras to express scale in accessibility while also maintaining intimacy, allowing the view to be “in the action”.

Ray Page, EVP, Head of Global Innovation and Social Impact – WE Communications commented “Each film that is being created for the #FindLife campaign has given us immense creative satisfaction. Working with real people has helped us moot the truthfulness of this campaign and bring out the diverse impactful narratives. #FindLight is a luminous delight and a metaphor for happiness and hope”

 #FindLife is a six-week-long digital campaign and will continue till the end Amazon Great Indian Festival 2022. 

Credits: Creative and Conceptualization: Amazon PR in-house and WE Communications; Production: Miran Media

For more information, visit (www.amazon.in/aboutus.) For news on Amazon, follow (www.twitter.com/AmazonNews_IN.)

Bumble’s India Relationship Expert Shahzeen Shivdasani shares tips on how to approach dating during this festival season

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Telugu super news, October 13, 2022: The festive season can be tough and stress-inducing, especially if you’re trying to navigate your family and relatives during this time. Festivals can bring on various familial and societal pressures when it comes to our dating lives and choices. Bumble reveals traditional matchmaking by family and relatives as the biggest pressure faced by single Indians during the festival season in India. Daters in India who were surveyed also claim that they are asked questions about getting married (77.1%) and feel pressured to be in a serious, committed relationship (71.7%).

Almost 2 in 5 (39%) single Indians surveyed have experienced traditional matchmaking by families and relatives and over 3 in 10 (31%) single Indians have experienced questions asking when they will get married during Diwali. Over a third (36%) of single Indians surveyed said they have experienced traditional matchmaking by families and relatives during Durga Puja while over a third (35%) of single Indians surveyed said they have experienced traditional matchmaking by families and relatives during Navratri.

The festive season can be an easy time for finding love online. Bumble’s India Relationship Expert, Shahzeen Shivdasani shares advice to help you navigate dating during this time to find the right connection this festive season.

A festive online dating profile bio: Take the time to craft your online dating profile bio to showcase your genuine interests, likes and dislikes, hobbies and even your favourite food that you crave during this festival season. Sharing common interests can spark a connection. You can also try a quirky conversation starter like, “You’re the best deal I’ve seen this Diwali” 

Keep it fun and festive: While you might be eager to find your perfect meet-cute moment, just go with the flow to keep it fun and festive. It’s one of the best times to learn about your partner in a variety of situations – fun and loose with friends, empathetic with family and even celebrating with each other. The key is to date with a relaxed, and optimistic attitude. After all, your goal is to set a strong and healthy foundation for your relationship.

Take it at your pace: All of that joyful merriment can sometimes be a bit too much to take in. If you have just started dating someone new, it might be tempting to invite them to a Diwali party with your friends. Take the time to ask yourself if you’re comfortable with that. What you should remember is dating during the festive season should leave you feeling confident and comfortable in your own decision. As opposed to diving into intimate gatherings with friends and relatives with your new date too fast, try planning romantic dates together to get to know each other better.

Small moments count: Dating during the festival season doesn’t necessarily mean expensive gifts or grand gestures. Festivals are a great time to get to know each other in a deeper, more meaningful way–from favourite sweets and namkeen snacks that you like to your own little festival traditions that you have been keeping since your childhood. Those can make for great memories to share on dates during the festivals. 

Finding the right balance: During this time, you’re often balancing between family and other priorities but that doesn’t mean you can’t find time for yourself. It may feel tempting to give up and not even bother, but you might be missing out on opportunities to connect with some wonderful people. So, whether it is making time to prioritize things you want for your own personal growth or trying to put yourself out there to meet someone new, find the right balance that works for you. And, don’t be afraid to make your dates short and sweet during the festive season!. This research was commissioned by Bumble and conducted by Censuswide across India with a sample of 2000 single adults between August 12-17, 2022.