No more morning goof ups with the all new Colgate MaxFresh

Telugu super news,Mumbai, 3 November, 2023:Colgate-Palmolive (India) Limited, the market leader in Oral Care, introduces a refreshing and whimsical campaign that embraces the world of morning goof-ups. In a playful take on morning drowsiness, Colgate MaxFresh highlights the notion that when we’re feeling sleepy, we tend to deviate from our usual selves and commit amusing bloopers.

Anaswar Rajagopal, Director, Toothpaste (Family & Equity) Marketing at Colgate-Palmolive India, expressed the inspiration behind the campaign, stating, “It is a universal truth that you don’t feel like yourself if you are not fully awake. Consequently, during such moments, you find yourselves making silly mistakes like- boarding an elevator without pressing the desired floor button, locking the house door only to realise that the car keys are left behind, or sending a long email and missing out on the attachment! 

Colgate MaxFresh understands you and gets you ready for a goof up free morning. The toothpaste ‘instantly’ wakes you up, with a burst of intense freshness, setting the tone for a vibrant start. With this ad film, we wanted to create exaggerations of possible slip ups to drive home the message that brushing with Maxfresh gives you a jolt of morning freshness that makes you alert and wakeful.”

Kohler India appoints Mr. Nitin Saini as Director, Supply Chain – Kohler K&B South Asia

Kohler-India

Kohler India has recently appointed Mr. Nitin Saini as Director, Supply Chain – K&B South Asia.
Nitin is based out of Gurgaon responsible for accelerating transformative journey towards building a
world class supply chain and enhancing the role of sourcing by using localization as a strategic and
meaningful differentiator. India is a strategic market and as we embark our growth journey, excellence in
customer service through digitization and competitive costs through localizing value chains.

Mr. Saini is an engineer, and a postgraduate from NITIE, Mumbai. has over 21 years of well-rounded
experience spanning across verticals of Supply Chain Planning – Demand, Supply and Production,
Strategic Sourcing and Logistics Management in FMCG, Food Retail and Consumer Products industries.

Mr. Saini started his career with Dabur as a Supply Chain Planner and subsequently, worked with
Gillette, PepsiCo, Yum! Brands & Philips in roles of increasing leadership responsibility. He was
recently associated with Delmonte India where he had end-to-end responsibility from Procurement &
Planning to Order Fulfillment for the fresh and processed foods business. He played a pivotal role in
leading continuous improvement in cost & service through product reengineering, value chain
simplification, network optimization & digitization.

Kohler-India

Founded in 1873 and headquartered at Kohler, Wisconsin, Kohler Co. is one of America’s oldest and
largest privately held companies comprising of 40,000 associates. With more than 50 manufacturing
locations worldwide, Kohler is a global leader in kitchen and bath products; engines and power systems;
premier furniture, cabin, and tile; and owner/operator of two of the world’s finest five-star hospitality and
golf resort destinations in Kohler, Wisconsin and St Andrews, Scotland. Kohler’s Whistling Straits golf
course recently hosted the 43rd Ryder Cup. The company also develop solutions to address pressing
issues, such as clean water and sanitation, for under-served communities around the world to enhance
the quality of life for current and future generations.