Diageo India supports Telangana Police efforts to curb drink driving through advanced Alcohol Breath Analysers

Telugu super news,Hyderabad (Telangana), 29 February 2024: Diageo India (United Spirits Ltd.) among the country’s leading alco-bev companies extended its support to Telangana Police in curbing drink driving by providing 50 advanced Alcohol Breath Analysers. The event was held in Hyderabad in the presence of Director General police Ravi Gupta, Additional DGP Railways and road safety Mahesh M Bhagwat along with senior dignitaries and members from the Diageo India team.  Road Safety SP Gone Sandeep, LB Nagar Traffic DCP Srinivasulu, Cyberabad Traffic Additional DCPs Venugopal Reddy and Shivakumar and others were also present at the event.

Diageo India drives focused programs to advocate for anti-drink driving through its flagship programme, ‘Wrong Side Of The Road’ which uses a series of real-life scenarios to create awareness among adults.

Speaking at the meeting, Director General of Police Ravi Gupta expressed his gratitude to Diageo Company and the NGO CSR Box for coming forward to provide quality breath analyzers to the Telangana State Police Department, which is a pioneer in many aspects in the country. He said that the initiative taken by them under social responsibility would further enhance the capacity of the police personnel and help to control drunk driving. He expressed hope that if even a few lives could be saved with these devices, it would be worthwhile.

Commenting on the initiative, Jagbir Singh Sidhu, Corporate Relations Director, Diageo India, said, “Promoting responsible consumption is one of the key pillars of Diageo India’s Society 2030: Spirit of Progress ESG plan. We stay committed to championing road safety in India and promoting responsible consumption through focussed initiatives to curb underage drinking, drink driving, and binge drinking. Aligned to our ‘Wrong Side Of The Road’ program, these advanced alcohol breath analysers will support the Telangana Police Department in addressing the issue of drink driving and promoting road safety in the region.”

Diageo’s ‘Wrong Side of The Road’ programme has been developed together with the United Nations Institute for Training and Research (UNITAR) to sensitize participants on the effects of drink driving. Diageo India has also partnered with over 25 Regional Transport Offices and set up tab labs to create awareness through the ‘Wrong Side of the Road’ program. Last year over 2.3 lac adults participated in this anti-drink driving learning experience.

Maharashtra to witness the spirit of sustainability, Diageo India expands its Be A #PlanetHero movement, removes mono cartons from much loved brands including McDowell’s & Signature

Telugu super news,Mumbai, 31st May 2023: Diageo India, the country’s leading beverage alcohol company announced the next leg of its phased removal of mono cartons from several of their spirit brands including McDowells & SignatureThe Be A #PlanetHero movement will proactively engage consumers, reduce waste, and contribute to Diageo’s Society 2030: Spirit of Progress, a 10-year ESG action plan to help create a more inclusive and sustainable world, that includes an ambition to be zero-waste to landfill from its own operations.

The Be A #PlanetHero has been activated in several states across the country and will result in saving 10,000 tonnes of paper and reducing 7,000 tonnes of carbon emissions annually. The shift to a carton-less experience can be seen across beloved brands from Diageo India including Vat 69, Black Dog, Black & White and now further explaining into McDowell’s No 1, Signature and DSP Black. The intention of this campaign is to drive thoughtful initiatives: resulting in the company’s mindfulness with their ‘sustainable by design’ narrative. Diageo India aims to deliver high-quality products and has proactively introduced additional safety measures to address potential breakage and spilling concerns .

Deepika Warrier, Chief Marketing Officer, Diageo India comments, Be A #PlanetHero is a  move towards promoting a sustainable and environmentally conscious future for our brands and consumers. Leaning into the preferences of our  consumers, Be A #PlanetHero is a step in our commitment to being sustainable by design and aligns well with the conscious choices being made by our consumers.”

Earlier in the year 2022, Diageo globally announced the removal of mono cartons from its premium Scotch portfolio around the world including Johnnie Walker Black Label Blended Scotch Whisky, Johnnie Walker Red Label Blended Scotch Whisky, Buchanan’s Blended Scotch Whisky and Bell’s Original Blended Scotch Whisky.