AMAZON FASHION UNVEILS RIVER SEASON 3, A MULTI-DESIGNER LUXURY BRAND
Amazon Fashion in association with DBS Lifestyle LLP, unveiled RIVER Season 3, a premiummulti-designer luxury
brandin India.After the success of the first two seasons of RIVER,this Autumn Winter/Festive season 3 Collection
will observeunique collection fortravel and festive wear. The collections will be curated in collaboration with well-
known celebrity designerNarendra Kumar, recently in news for his fashion film titled 2+2= 5 Brave New World that
is selected for Berlin Fashion Film Festival 2022andRajdeep Ranawat,the label first launched in Oct ’2004,
synonymous to women with an aura of glamour and charisma. RIVER Season 3 is a women’s only collectionthat will
enable customers to re-imagine their favourite designer labelsonly on Amazon Fashion.
The curated selectionscatering to women’s everyday wear to festive wear,brings a newpalette of colours and
prints that will addluxe and glam to festive and travel looks. The Festive collection includes two new categories –
kurta/kurtis and kurta sets along with dresses, jumpsuits, tops and trousers. The range is built to be size inclusive
for all body types.
“We aredelighted tounveil RIVER Season 3, ourpremium multi-designer brand with well-known celebrity designers
Narendra Kumar and Rajdeep Ranawat.The positive responsereceived during the first two seasons from customers
across India, includingtier 2 and 3 cities and towns for the season 1& 2 collectionshas encouraged us to introduce
RIVER Season 3. The collection will focus on prints that are a strong trend for the upcoming festive season and in
alignment with the current market trends focusing more on festive collections and everyday wear for women.With
this launch on Amazon Fashion, we continue to work closely with the seller- – DBS lifestyle, to ensure that we serve
the evolving demands of our customers. Through RIVER Season 3, we aim to reach out to our growing customer
base and help them to access luxury designer brand,” said Saurabh Srivastava,Director and Head, Amazon Fashion
India.
Narendra Kumar “X RIVER” collection will focus on contemporary fashion which will be based on 4 stories: Floral
Arabesque, Graphic, Paisley and Geometric. Rajdeep Ranawat X RIVER collection, “RABARI” draws inspiration
from the tribal henna motifs, nomadic influences, bandhani and frescos from the havelis of Rajasthan. The Autumn
Winter/Festive Collection has over 88 styles ranging from women’s ethnic wear like kurta, kurtis, kurta sets to
western wear like dresses, jumpsuits, blouses, casual trousers.
Narendra Kumar, who is also the Creative Head at Amazon Fashion adds “With RIVER our objective is to provide
designer-wear that is in sync with the latest design & trends. RIVER Season 3 will witness the craftsmanship of
designer wear in apremium price range to cater to women across the country. The collection has been developed to
ensure a broad spectrum of offerings according to the Indian weather and festivities. Beginning with the festive
season, we will cater to the growing needs of the ethnic wear market while gradually unveiling our party-wear
collection, Resort wear.
The launch accommodates unique and diverse needs and demands of customers not just in metrocities but also
Tier 2 and 3 cities, making designer wear accessible to customers across 100% serviceable pin codes through the
Amazon fulfilled network. The RIVER store has been created with love offering a compelling and immersive
shopping experience for existing and new to designer segment customers. The store offers detailed product
information on sizing, product details, wash and care instructions in addition to offering styling tips and detailed
product imagery that will allow the customer to choose carefully and conveniently.
Link to images
Link to the store