Delivering Good Luck Charms – Porter launches new ad campaign for the cricket season

Telugu super news,India, october 10,2023: With the cricket excitement pouring in, cricket lovers all across the country are rising up to support the Indian team. Porter, India’s premier tech-based, on-demand logistics company, is kick-starting the launch of its campaign to celebrate this love, passion, and unwavering support. To be streamed on digital platforms during India’s games, the campaign comprises three fun ad films that highlight Porter’s relentless commitment to ensuring seamless, efficient, and affordable deliveries.

An ode to the cricket fans of India, these films reflect the lucky beliefs of the cricket fanatics as beacons of hope and a mark of support to the Indian cricket champions to keep them going. From a lucky bucket to a lucky t-shirt to lucky mascots, the films also highlight how Porter delivery partners aid the timely delivery of anything, anytime and anywhere, helping fans support their team.

Links to the films:

Film 1: 

Film 2: 

Film 3: 

The first film, ‘Bucketasana’, highlights a cricket fan’s desire to perform his lucky pose to help the Indian team strike a sixer and Porter’s support in delivering the perfect bucket to help him do the upside-down lucky pose. The second film, ‘Lucky T-shirt?’, shows a Porter driver-partner delivering a lucky tattered t-shirt to a cricket fan from their home. Along with two other friends wearing similar lucky t-shirts, he puts on his t-shirt and watches the match while cheering through the winning moments. The last film, ‘Lucky Charm’, showcases Porter driver-partners as the lucky charm for the match for a shopkeeper. Everyone gathers at the shop to watch the match and is elated by a sixer hit, thanks to the good luck brought along by the driver-partners. 

Featuring Biswapati Sarkar, Nikhil Ratnapakhi and Narendra Khatri, and conceptualised by Punt Creative, the campaign aims to reach the high-spirited cricket lovers of the country far and wide. Along with online streaming platforms, the campaign will be leveraged on other digital platforms, and through radio and OOH as well, creating a 360° approach.

Speaking on the campaign, Mohit Rathi, VP, Customer Growth & Engagement, Porter said, “As India gears up to host one of the most important events in international cricket, this is the time for cricket fans all across the nation to rise up in support of our team. Through this campaign, we want to highlight how Porter can be a part of billions of fans’ match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere – the assurance that Porter hai, ho jayega. We hope this resonates with the viewers and inspires them to stick to their own special rituals.

Talking about the campaign, Drishti, Copy Supervisor, Punt Creative said, “The World Cup is an exciting opportunity for any brand to generate brand love. To do that for Porter, we had two motivations: the first being Porter’s commitment to deliver anything, anywhere, anytime that gave us a chance to let our thoughts run wild, and the second, the real stories of cricket fans that would help us stand out amidst the many ads played during the break. Owing to the format, each film was written with the short duration in mind, based on a deep-rooted insight that came from knowing, observing or being fans of the sport ourselves.”

The company’s first advertising campaign, “Delivery Hai? Ho Jayega,” launched in August 2022. In March 2023, Porter unveiled its most recent social media brand campaign, “House shifting hai? Ho Jayega,” emphasising the breadth of services it offers for packers and movers. Porter additionally introduced its new logo as a part of a brand refresh initiative to update the brand identity. 

Score Big Savings this Cricket Season with Amazon Fresh Super Value Days from 1st to 7th May!

Amazon Fresh

Telugu super news,National, May 3rd,2023: The cricket season is always an exciting time for sports fans, and what better way to enjoy it than with your favorite snacks? Amazon Fresh’s Super Value Days from 1st to 7th May make it easy to stock up on all your favorite treats. Binge on your favorite savory snacks like chips and popcorn, or sweet treats like chocolates and cookies and stay refreshed with a wide range of fresh juices, ice creams, and yogurt among other essentials while watching your team score. With super saver offers during the super value days, stock- up on household products and season’s fresh fruits and vegetables, including mouth-watering melons and juicy mangoes. Avail up to 45% off on popular brands including B Natural, Kwality Walls, Fortune, and Daawat, among others at home with convenient delivery options.

Customers can avail an instant discount of 10% on ICICI Bank Credit & Debit Cards from 1st – 4th May 2023 with a minimum transaction of INR 2,500, and discounts up to INR 300. They can also browse through and pick up the grocery essentials from the  specially curated Amazon Summer store and Cricket Mania store to pamper themselves and never miss a moment of action this season.

Here are some of the offers by participating sellers:

Get super saver offers on season’s fresh fruits: 

·        Fresh Water Melon – Kiran, 1 Pc: Low in calories and rich in antioxidants, watermelons are perfect summer delights. With 90% water content, melons have excellent hydrating properties. Buy this on for INR 25.

·        Fresh Mango Alphonso Ratnagiri 2 pcs – Premium: Alphonso mangoes are highly aromatic and considered to be among the most superior varieties of fruit in terms of sweetness, richness, and flavors. The pulp can be used in the making of ice cream, smoothies, jams, juices and jellies. Available on for INR 149.

Amazon Fresh

Stay chill with value deals on ice cream treats

·        Kwality Wall’s Shameless Vanilla Tub, 700 ml: With a scoop of Kwality Walls vanilla tub, you find a rich, creamy vanilla that’s more vanilla-tasting than any vanilla you have ever tasted in all of vanillas entirety. Dig into this one with an absolute guilt-free indulgence that will keep you craving for more. Available on for INR 120.

·        Kwality Wall’s Choco Brownie Fudge, 700 ml: Enjoy this delightful tub as is or get creative and add some milk to the Kwality Wall’s choco brownie fudge to blend it into a delicious milkshake. Buy this on for INR 239

Stock up on all your munching needs for the cricket season:

·        ITC Master Chef Desi Style Chicken Patty: Give your burgers a spicy Indian twist with ITC Master Chef Desi Style Chicken Patty. Crafted to cater to all taste buds, you can enjoy this delicious non-veg snack with minimum cooking effort. Buy this on for INR 133.

·        Cadbury Chocobakes Choc layered Cakes: Indulge in this delightfully light sponge cake enrobed in a chocolatey coating outside and layered with chocolatey cream inside. It is a perfect treat to relish happy moments with your loved ones. Buy this on for INR 47. 

Lighten up your summer wardrobe without fear of stains:

·        Surf Excel Detergent Bar, 200 grams (Pack of 4): India’s most premium detergent bar and your personal ‘stain easer’, it combines the cleaning benefits like that of vinegar, blue, bleach, and lemon and removes tough with ease. Surf Excel detergent bar is gentle on both your clothes and your hands. Buy this on for INR 122.

·        Ariel Matic Front Load Detergent Washing Powder (4KG+ 2KG Free): Let Ariel take care of all the stains! Ariel Matic Front Load detergent has oxi-stain fighters for an impeccable clean wash. Specially designed for front load fully automatic washing machines, Ariel Matic provides long lasting fragrance and deep-down cleaning to deliver a brilliant, clean and laundry experience. Buy this on for INR 1,379.  

 Top up your cooking essentials: 

Amazon Fresh

·        Fortune Chakki Fresh Atta, 5kg: Handpicked from the finest wheat fields across India, every golden amber grain of wheat used for Fortune Chakki fresh Atta goes through a traditional chakki process that retains all the goodness and natural taste.  It also provides the nutritional benefits of dietary fiber so that your rotis stay soft and fluffy for long. Buy this on Amazon Fresh for INR 191.

·        Daawat Super, Perfectly Aged, Long Grain with Rich Aroma Basmati Rice, 1 Kg with 25% extra: Buy Daawat Rozana super which is the finest basmati rice. It is specially processed for daily cooking across a multitude of regular dishes and is a perfect fit for everyday consumption. Available on Amazon Fresh for INR 156.

·        Tata Tea Gold, 1Kg: Enjoy the superior balance of rich taste and irresistible aroma with Tata Tea Gold. Made by blending 15% gently rolled aromatic long leaves with 85% Assam CTC tea leaves that makes perfect cup of chai to delight you & your loved ones at any time of the day. Available on for INR 513