Bisleri International unveils its 2025 sustainability goals for plastic recycling and water conservation with Bisleri Greener Promise

Bisleri International unveils

Telugu Super News,Mumbai, February 17, 2023: Bisleri International Pvt Ltd, India’s leading mineral water company, has strengthened its sustainability strategy by launching ‘Bisleri Greener Promise.’ The sustainability philosophy focuses on creating a greener future by reinforcing and implementing programs in recycling, water conservation and sustainability. 

Under the aegis of this philosophy, Bisleri International has become one of the first consumer goods companies to be plastic-neutral and water positive. It further emphasizes its promise to the sustainable development of the country by announcing bold initiatives under plastic recycling and water conservation.

The company has outlined its vision to connect with 20 major cities to collect and recycle 12,500 tonnes of plastic by 2025 through its Bottles for Change initiative. Additionally, it has also announced restoration or building of 350 dams in Maharashtra and Gujarat to provide water security and enhance crop production. Under the initiative, Project Nayi Umeed, more than 35,000 million liters of water will be harvested, and it will help irrigate more than 23,000 acres of land. The company aims to reduce its carbon footprint by 10% and lower the use of virgin plastic by over 7%.

Furthermore, Bisleri International released its sustainability report defining its progress in environment, social, and governance (ESG) practices. The report has been developed by TERI School of Advanced Studies. It highlights Bisleri International’s efforts in building a circular economy, utilizing resources efficiently, reducing GHG emissions, replenishing water, and recollecting packaging material. 

Speaking about the organization’s commitment towards sustainability and Bisleri Greener Promise, Angelo George, CEO, Bisleri International Pvt Ltd, said, “At Bisleri International, we develop solutions that fuel business growth and, at the same time, address environmental challenges. We are in constant pursuit of creating a positive impact, and continue to integrate our business strategy with sustainability goals. Thus, ensuring that we operate purposefully and responsibly. Innovations in packaging will continue to be our focus for the next three years and we aim to be ready for the guidelines on reuse targets stipulated by the Government.” 

As part of its commitment to protect the environment and mitigate the effects of irresponsible disposal of used plastic, Bisleri International’s Bottle For Change initiative works towards bringing behavioural change and raising awareness about the importance of post-consumer plastic. Through the programme, Bisleri International has brought a behavioural change amongst 600,000 citizens by organizing sensitization workshops and collection drives. These workshops and drives were conducted at over 3500 housing societies, 680 educational institutions, 790 corporates, and 600 hotels & restaurants across seven cities. The efforts have resulted in collecting and recycling over 4000MT of used plastic. 

For Project Nayi Umeed, Bisleri International focuses on building or restoring Check Dams, rainwater harvesting and empowering communities. It provides access to clean water, sanitation, and hygiene, benefiting farmers and their families. Through the programme, it has built or restored over 200 Check Dams in Gujarat and Maharashtra. These Check Dams have helped harvest approximately 22Bn litres of water, covering more than 124 villages and benefiting almost 40,000 family members of farmers. Over 13,000 acres of land have been irrigated through the project, turning barren lands into fertile farms. Also, for every litre of water drawn, eight litres of water is replenished from the ground.

“We at TERI School of Advanced Studies believe that resource efficiency and waste management are the keys to smart, sustainable and inclusive development.  We work together internally and externally to maximize shared knowledge and impact. Bisleri International Private Limited has been practicing triple bottom line as an approach.  We are happy to partner with them to develop their first Sustainability report. Hope this aligns all their stakeholders to their work towards sustainable development.” said Dr. Shruti Sharma, Assistant Professor, TERI, SAS

The initiatives and priorities cited in the report are aligned with United Nations Sustainable Development Goals. Further, Bisleri International aims to set ambitious sustainability goals based on innovative business models. These goals will strengthen Bisleri International’s efforts to tackle climate change, ensure safe and healthy water for all, build behavioural changes and create an effective circular economy for post-use packaging.

Bisleri Enhances Its Regional Brand Love Strategy With Limited Edition Bottles of Waltair Veerayya & Veera Simha Reddy


Telugu Super News National, January 12, 2023: Bisleri has partnered with Mythri Movie Makers for its upcoming movies Waltair Veerayya and Veera Simha Reddy to launch limited edition bottles. As part of the association, the limited edition Waltair Veerayya and Veera Simha Reddy bottles are available in 500ml and 1 litre in Andhra Pradesh and Telangana markets.

The Telugu film industry is well renowned for its cinematic extravaganza, which has a strong appeal among local consumers. In addition to generating excitement and enthusiasm for the movie, this partnership is set to further increase brand affinity among Bisleri’s local consumer base.

Commenting on the collaboration, Tushar Malhotra, Head of Marketing at Bisleri International, said, “At Bisleri International, we celebrate the rich regional cultural heritage that India possesses and build local brand love and affinity. With this in mind, we are delighted to launch two limited edition packs in Andhra Pradesh & Telangana markets featuring two blockbuster releases – Waltair Veerayya and Veera Simha Reddy.”

Ravi Shanker from Mythri Movie Makers said on the association, “We are delighted to partner with a legacy brand like Bisleri. The limited-edition bottles are a perfect symbiosis of the ensemble star cast of both the movies and the iconic brand. We hope the association will create engaging conversations and build local love for the limited-edition bottles.”

Bisleri’s partnership with Mythri Movie Makers for Waltair Veerayya and Veera Simha Reddy will be promoted through a series of media amplification platforms, including Bisleri truck branding, point of sale, digital and social media. The limited-edition Waltair Veerayya and Veera Simha Reddy bottles will be sold in Andhra Pradesh and Telangana’s general and modern trade outlets, as well as on the e-commerce platform and App of Bisleri @Doorstep. In the past, Bisleri launched limited-edition bottles of blockbuster movies such as Godfather, Vikram, RRR and Ponniyin Selvan:1 (PS 1).



Telugu super news,Hyderabad,October 6th, 2022: With the recent success of RRR limited edition bottles, Bisleri partners with Super Good Films for its upcoming movie Godfather to engage with the local consumers of Andhra Pradesh and Telangana market. The association will see limited edition sets of 500ml, 1-litre and 2-litre bottles. These special edition bottles capture the essence of the movie Godfather on them.  

The Tollywood industry is known for its larger-than-life showcase of movies, creating a strong affinity with local consumers. Superstar actors and movies have become a part of the consumers’ life where they treasure them. The movie Godfather stars legendary and iconic actors Chiranjeevi and Salman Khan along with today’s popular actor Nayanthara. Bisleri’s association with Godfather will help strengthen brand love amongst the local audience, creating consumer excitement and enthusiasm around the movie. 


Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Movies are an integral part of the Indian consumer’s everyday life. Our strategy of associating with blockbuster movies is to spur exciting conversations amongst consumers and create local brand love. Through this association with Godfather, we hope to bolster and enhance our consumer connect in Andhra Pradesh and Telangana market.”

N V Prasad from Super Good Films said, “Bisleri and Godfather are a perfect union as the title and concept of the movie synergise well with the iconic brand that has a mass appeal. We are optimistic that this association will become a rage amongst the audience of Andhra Pradesh and Telangana markets who would like to own a limited edition Godfather Bisleri bottle.”  

The association with Super Good Films for Godfather will be promoted through multiple platforms, including digital, social media and Bisleri branded trucks. The limited edition Godfather bottles will be available across all general and modern trade outlets in Andhra Pradesh and Telangana markets as well as on the Bisleri @Doorstep App.