Tag: Bajaj Finance

Ather Energy partners with Bajaj Finance to make EVs more accessible to consumers

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Telugu super news,National, June16, 2023: Ather Energy, India’s leading electric scooter brand, entered into a strategic partnership with Bajaj Finance Ltd (BFL), part of Bajaj Finserv Ltd, to provide easy financing options to customers of EV two-wheelers. The EV industry has seen substantial growth in the past couple of years. Through this partnership with one of India’s leading and diversified financial services groups, Ather Energy aims to leverage Bajaj’s reach and penetration across India to make EVs more accessible and affordable for customers.

Bajaj Finance is a technology driven NBFC, offering a comprehensive suite of financial solutions and focused on enhancing customer experience digitally. The partnership aims to enhance customer convenience and highlights the growth of EV financing in line with the industry. Being a forerunner of the EV ecosystem in India, Ather’s product has encouraged major finance institutions in the country to offer lucrative EV financing options to consumers, who are looking to make the EV switch.  

Speaking on the partnership, Ravneet Phokela, Chief Business Officer, Ather Energy said, “As a pioneer in the Indian EV 2-wheeler industry, we believe it is our responsibility to ensure ease of purchase for EV intenders without compromising on convenience. In order to provide our customers with more lucrative financing choices, Ather has worked with a strong set of  financial institutions and will continue to do so in the future. Bajaj Finance being one of India’s leading finance groups with a diversified product portfolio will ensure further ease of purchase for our consumers and help drive more EV adoption at a larger scale.”

BFL has a strong customer base of 7 crores, which Ather is planning to leverage to create growth opportunities for both the brand and the EV industry. With BFL, Ather customers can get 100% on road funding and even the newer customers can get an EMI approval in less than 5 minutes, which is currently the fastest approval turn-around-time in the industry.   

Mr. Amit Raghuvanshi, President – Personal Loans & Sales Finance, Bajaj Finance Ltd. said, “We are honoured to partner with Ather Energy. Bajaj Finance’s pan India presence perfectly aligns with Ather Energy’s expansion plan as well, complementing their aspirations to serve customers across the nation. With Bajaj Finance’s end-to-end digital journey and quick disbursements, Ather customers can avail of hassle-free loans, ensuring a seamless financing experience.”

In December 2022, Ather Energy was the first EV OEM (Original Equipment Manufacturer) to introduce a 48-month tenure product. The response from customers was overwhelmingly positive, showcasing their readiness to embrace EVs. Building on this success, Ather Energy and Bajaj Finance are proud to launch a 60-month tenure product that brings down the monthly EMIs for customers to as low as INR 2999, thereby offering customers more flexibility and affordability.

Maruti Suzuki partners with Bajaj Finance to expand financing options 

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Telugu super news,New Delhi, June 6, 2023: Maruti Suzuki India Limited (MSIL) today announced the signing of a Memorandum of Understanding (MoU) with Bajaj Finance Ltd., the lending arm of Bajaj Finserv Ltd., one of India’s leading and diversified financial services groups. 

Under this partnership, Bajaj Finance Limited will provide tailor-made auto retail financing solutions for Maruti Suzuki customers. The partnership will enable customers to improve their financial flexibility, which will in turn make the process of owning a car as easy and simple as possible. The entire financing process is enabled with a digital customer journey for greater convenience. 

The MoU was signed in the presence of senior management from MSIL, including Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Mr. Bhuvan Dheer, Executive Vice President, Sales & Network, and Mr. Vishal Sharma, General Manager, Allied Business; from Bajaj Finance Limited, there was Mr. Anup Saha, Executive Director, along with other members of the leadership team from both organisations.

Speaking on the partnership, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “We are delighted to join forces with Bajaj Finance Limited to further enhance convenient and customised car financing solutions for our customers. Over 80% cars sold in India are financed, therefore availability of easy and personalised financing options is very important. This collaboration aims to offer a range of personalised loan offerings for our valuable customers. We are confident our customers will appreciate this.” 

Sharing his thoughts on the alliance, Mr. Rajeev Jain, Managing Director, Bajaj Finance Limited, said, “The auto financing market has begun to shift with customers expecting hassle-free access to credit. At Bajaj Finance, we use analytics and automation across the financing value chain to digitise journeys for enhanced customer experience. The partnership with Maruti Suzuki builds on this focus of making financing smooth. It also enables us to delight customers with a comprehensive suite of financial solutions that meet their diverse needs. We are delighted to partner with Maruti Suzuki and serve millions of car buyers across the country.”

This partnership will be driven by customer experience at the core for both the companies, who shall together strive to redefine the modern-day car financing and buying experience.