Samsung Gets Record 150,000 Pre-bookings for ‘Made in India’ Galaxy Z Flip5, Z Fold5 in India


Telugu super news, India, August 24, 2023: Samsung, India’s largest consumer electronics brand, said it has received 150,000 pre-bookings for its recently-launched Galaxy Z Flip5 and Galaxy Z Fold5 smartphones. Samsung opened pre-bookings for its fifth generation of foldable devices in India on July 27, 2023. The pre-bookings closed on August 17, 2023.

“We are excited to see the overwhelming response for our fifth generation foldable smartphones in India. The pre-bookings for ‘Made in India’ Galaxy Z Flip5 and Galaxy Z Fold5 in India are 1.5x of the previous generation of foldables, indicating strong demand and growing preferences for our category-defining foldable smartphones. We are confident that the robust demand for Galaxy Z Flip5 and Galaxy Z Fold5 among India’s tech-savvy consumers will help us consolidate our leadership in India,” said Raju Pullan, Senior Vice President, Mobile Business, Samsung India.

Samsung has seen strong demand for Galaxy Z Flip5 and Galaxy Z Fold5 from tier 1 and 2 cities, witnessing 1.4x growth versus last year. Interestingly, demand in tier 3 and 4 towns has also grown at the same pace, indicating that foldables are becoming mainstream in India.

To make foldables mainstream, Samsung increased its distribution footprint, ensuring Galaxy Z Flip5 and Galaxy Z Fold5 are available across 10,000 stores in India, up from 6,000 stores through which the previous generation of foldables were sold. The company has also rolled out a 360-degree campaign for foldables that spans across digital media, OLV (online videos), TV, OOH and print.

Samsung’s Galaxy S23 Series

“India is joining the Flip side, with over 150,000 consumers pre-booking Galaxy Z Flip5 and Galaxy Z Fold5. We expect foldable smartphones to contribute over 30% to our premium segment business this year, indicating growing importance of the foldable category in India,” said Aditya Babbar, Senior Director, Mobile Business, Samsung India.

Galaxy Z Flip5 delivers a stylish, unique foldable experience from a pocket-sized device built for self-expression. The Galaxy Z Flip5’s outer screen is now 3.78 times larger and offers more usability than ever before. Galaxy Z Fold5, the ultimate productivity powerhouse with a large screen delivers the most powerful performance in the Galaxy Z series because it is the thinnest, lightest Fold yet.

Both Galaxy Z Flip5 and Galaxy Z Fold5 are equipped with IPX8 support, aircraft grade Armor Aluminum frames, and Corning® Gorilla® Glass Victus® 2 applied to both the Flex Window and back cover. Galaxy Z Flip5 and Galaxy Z Fold5 come with new integrated hinge module that features a dual rail structure for diffusing external impacts.

Customers can buy Galaxy Z Flip5 (256 GB) for a net effective price of INR 85999, while Galaxy Z Fold5 (256 GB) is available at a net effective price of INR 138999 for a limited period in India.

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