OYO announces Super OYO; latest category of the most reliable OYOs across 70+ cities in India
New Delhi, December 14th, 2022: Global travel technology company, OYO, has launched a program
to recognize hotels that provide the most consistent and high-quality customer experience. The category
called ‘Super OYO’, constantly analyses each hotel’s performance on multiple parameters such as
customer ratings and reviews, keeping maximum rooms operational consistently, smooth check-in
experience, among others.
Consumers can now see hotels marked ‘Super OYO’ while booking through the OYO App. Currently,
there are around 200+ Super OYOs available on the site and the company will encourage other hotels on
its platform to work towards achieving this highly selective moniker and becoming a part of this exclusive
category.
In line with the company’s mission to double down on trusted and best-in-
class customer experiences, Super OYO is one of the multiple programs
OYO is working on to help customers find choices for the kind of stay they
are looking for, provide relevant information to make an informed choice and
ensure comfortable and hassle-free stays at highly competitive prices.
Super OYO is now available to all app users in India and is set to be
launched across key global markets in 2023. OYO customers can easily
access the Super OYOs category from the home screen by clicking on the
Super OYO banner that leads to a dedicated Super OYO store, select their
destination city and browse all available hotels.
While appealing to guests, this new category also recognises hotel
operators (patrons) who go above and beyond to provide exceptional
customer experiences. Since only hotels that meet predefined parameters
can be recognised as ‘Super OYO’, these properties are required to
maintain an average rating of 4 and above, ensuring zero check-in issues, low cancellations and minimal
negative feedback. Since the tag is a non-paid category achievable by maintaining excellent customer
experiences, hotel owners can create a niche for their hotel in the market.
category. So far, the app has been downloaded across geographies by more than 100 Mn+ users, with a
majority based in India. Since the pandemic, a permanent shift in consumer behavior has rewired
consumption patterns, leading to the adoption of a renewed value system – especially when it comes to
travel decisions.
During this time, OYO has worked towards building a more nuanced, updated, and easy-to-use app that
catered to the post-pandemic consumers’ interests. To make customer journeys smoother, OYO has
launched several tags and highlights such as Trip Type, Long Stays, Check-in Ratings, Super OYO,
among others. The new revitalized app also includes a brand-new user interface and improved features
for smoother navigation, clear transparency with no hidden terms and conditions. The OYO app is now
50% faster, allowing users to load the home page within just 1.9 seconds. Check-in ratings offers
consumers greater transparency so that they can make informed choices while booking hotels. Further,
OYO’s loyalty program ‘Wizard Plus’ offers free room nights after every 5 stays.
The company is also embarking on an initiative to install a contemporary version of the ubiquitous OYO
signboards on the fascia of select OYO hotels.
