Kia India tops FADA’s Dealer Satisfaction Study for three years in a row
Hyderabad, September 12th, 2022: Kia India, one of the fastest-growing carmakers in the country, today announced that it has retained its pole position in the Dealer Satisfaction Study 2022 with 871 points. This annual survey was conducted by the Federation of Automobile Dealers Associations (FADA), the apex national body of automobile retail in India, in association with Premon Asia, a consumer-insight-led consulting & advisory firm based out of Singapore.
With this coveted accomplishment, Kia has stretched its leadership streak to three years. The company had topped the previous two years (2021 and 2020) with 879 and 736 points respectively. The brand Kia has also earned the distinction of being the only OEM across categories to score over 850 points for two consecutive years. This year, Kia India outperformed the overall industry average by 152 points and the 4-wheeler mass-segment’s average by 98 points.
Commenting on this achievement, Mr. Hardeep Singh Brar, Vice President and National Head of Sales & Marketing, Kia India said, “It is a moment of great joy for us and we feel humbled by this recognition. We consider our dealer associates an intrinsic part of our growth journey in India. They are our brand ambassadors in the real sense as customers’ brand interaction begins with them. Our dealer partners have worked beyond the call of duty to ensure customer delight. Exceptional after-sales service has complemented our modern-age products well and thus, played a significant role in our success story so far. Topping any study once is a great feeling, doing it three times over makes us proud. We thank all our dealer partners for being a great support all this while and urge them to continue to help us keep up the upward growth momentum.”
The survey examines the health of relationship between automobile dealers and their respective OEMs. With more than 2000 samples, the highest number ever used for such a study in India. It has an equal distribution of samples from all 4 zones coupled with the right urban and rural mix. The Dealer Principals, or their CEOs directly took part in the study by sharing their first-hand experience, making it accurate and sharing a holistic view.
Kia India started its journey with 265 customer touch points in 160 cities, the highest for any new entrant. Building onto its growing accessibility and healthy demand across regions, the brand intends to grow its touchpoints to 400 across 225 cities by the end of CY2022.