Indian Fashion Brand Rangita Open its first Store in Gajuwaka ,Visakhaptnam
Telugu super news,December 22, 2023:Rangita, a distinguished direct-to-consumer (D2C) Indian fashion brand under Stellaro Brands, announced the grand opening of its first exclusive brand outlet at CMR Central Gajuwaka, Vishakhapatnam. This milestone marks Rangita’s leap from a beloved online brand to a physical retail presence, catering to the fashion needs of the coastal regions of Andhra Pradesh.The launch was graced by the presence of Indian Actress – Meghana Lokesh.
The new store, encompassing 950 sq. ft. in one of Visakhapatnam’s prime locations, promises an exclusive and immersive shopping experience. Rangita’s collection, known for its unique blend of traditional aesthetics and contemporary designs, offers a wide range of ethnic wear. From elegant kurtas to exquisite sarees, the store caters to a diverse customer base, ensuring every shopper finds something that resonates with their personal style. The new store features comfortable fitting zones, spacious changing rooms, and an uncluttered shopping environment.
Rangita has always been at the forefront of making high-quality Indian wear accessible and fashionable. With price points ranging from ₹399 to ₹1499, Rangita remains committed to providing fashion-forward apparel at affordable prices.
Rangita’s diverse product range is curated to meet the varied needs of women, encompassing both everyday wear and festive collections. This thoughtful selection is a true reflection of the brand’s commitment to celebrating the individuality of women, as echoed in the recent campaign, ‘Tum Hi Ho Rangita.’ This heartfelt initiative is a joyous celebration of women’s happiness, uniqueness, and the enduring bonds of support and friendship that define their life’s journey.
Talking about the new store launch, Mr. Himanshu Chakrawarti, CEO -Stellaro Brands, said, “The launch of our first physical store in Visakhapatnam is a step closer to our mission to cater comprehensively to the fashion needs of the Indian market. Our approach has always been customer-centric, and this expansion is a testament to our commitment to being accessible across multiple channels.” He further added, “Our new store in Visakhapatnam is not just a shopping destination; it’s a gateway to the vibrant world of Rangita, where tradition meets modernity, and every customer can find their perfect style expression.”
While Rangita has established an extensive online presence and is available on platforms like Amazon, AJIO, Flipkart, Myntra, and Tata Cliq, the move into physical retail marks a new chapter in its growth narrative. The brand envisions a wider expansion across India, starting with a strategic focus on the southern market.
As Rangita continues to evolve and expand, its inaugural store in Visakhapatnam is set to become a landmark destination for fashion enthusiasts and a testament to the brand’s growing legacy in the Indian fashion industry.