Glam Up Your Kitchen with Samsung’s All-New BESPOKE Refrigerator with Customizable Colour Combinations; It’s Designed for You, By You
Samsung, India’s largest consumer electronics
brand, today announced the launch of its All-New BESPOKE refrigerator with ten ultra-
luxurious and customizable colour combinations to turn your kitchen into a designer corner. The
BESPOKE refrigerator is designed keeping in mind the exquisite taste of the new-age
consumers who want their style to tastefully reflect in everything they do, including in their
Staying true to its design philosophy – Designed for You, by You – Samsung’s latest
BESPOKE 4-Door Flex French Door refrigerator in 936-liter capacity comes with four glass
panels that are interchangeable. Available in 4 suave colours – Glam White, Glam Navy, Glam
Pink and Charcoal Black, BESPOKE allows consumers to tailor their own colour
Consumers can also try out different colour combinations using the BESPOKE Simulator on
Samsung.com where they can select their kitchen type, wall, cabinet, and floor colours and get
recommendations for the best-suited BESPOKE refrigerator that goes with the interiors. Apart
from the design innovation, the BESPOKE refrigerator also offers a slew of cutting-edge
The perfect combination of advanced performance and aspirational design, the latest
BESPOKE refrigerator will be available at Samsung Exclusive Stores as well as leading
consumer electronics stores from September 20, 2022.
“Our BESPOKE refrigerator is meant to bring a new level of customisation to our modern
consumers’ homes. Chic, traditional, scandinavian, bohemian or eclectic – based on the
preferred interior design aesthetic, consumers can now tailor-make their refrigerator to suit their
style. That’s not all, with features such as Dual Flex zone, consumers can also customise
storage options as per their requirements. We are confident that BESPOKE refrigerator will
create a new design benchmark while addressing the personalisation need of our
consumers”said Mohandeep Singh, Senior Vice President, Consumer Electronics
Business, Samsung India.
The refrigerator features a Beverage Center™ that gives easy access to the Plumbing Water
Dispenser that has been kept inside the refrigerator to prevent dust and other particles from
entering the water. It also comes with Autofill Water Pitcher that automatically refills water and
an Infuser for flavoured water.
The BESPOKE refrigerator also allows consumers to customize storage options with Dual Flex
Zones— Flex Crisper™ and Flex Zone™– that adjusts temperature according to their needs
to keep the freshness and taste of the food item intact.
The BESPOKE refrigerator comes packed with Samsung’s latest cooling and storage
innovations such as Triple cooling, Metal cooling and precise cooling.
The next-generation BESPOKE refrigerator also features a Food Showcase—a refrigerator
inside the refrigerator and UV Deodrizing Filter that eliminates odor caused by bacteria.
Price and Availability
The BESPOKE French Door Refrigerator is priced at INR 3,69,000 and will be available at
Samsung Exclusive Stores and leading consumer electronics stores from September 20, 2022.
Consumers who pre-book Samsung BESPOKE refrigerator between September 20, 2022 to
September 26, 2022 will get a complementary Galaxy S22 smartphone on the purchase of the
All-New BESPOKE refrigerator.
Consumers will get a 10-year warranty on compressors.
Features of the All-New BESPOKE Refrigerator:
Customizable Glass Panels
Consumers can now style their kitchen with glass panels in four suave colours – Glam White,
Glam Navy, Glam Pink and Charcoal Black, that can be easily interchanged to up-the-ante for
their kitchen décor.
The Beverage Center TM offers easy access to refreshingly cold water. It comes with Autofill
Water Pitcher that automatically refills water and can be infused with favourite herbs and fruits
to serve flavoured water instantly. The Beverage Center™ also features a Water Dispenser that
has been kept inside the refrigerator to prevent dust and other particles from entering the water,
thus making water safe to drink.
Dual Flex Zone
Dual Flex Zone features two separate sections—Flex Crisper TM and Flex Zone TM that allows
consumers to store food and poultry at their desired temperature, thus keeping freshness and
the taste intact.
The All-New BESPOKE refrigerator comes with a Food Showcase that features a refrigerator
inside the refrigerator with two-panel doors. While the first panel door gives access to the
Beverage Center TM , the second door offers more storage to store food and other perishable
UV Deodrizing Filter
The built-in deodorizing filter eliminates odors caused by bacteria from the food in the fridge with
UV technology that cleans the filter continuously.
Triple Cooling System
A Triple Cooling System independently supplies cool air to three compartments in the fridge and
freezer using three dedicated coolers. The system controls the temperature and humidity in
each compartment to create optimal storage conditions and prevents odors from mixing.