Colgate reduces plastic waste with Replaceable-head Toothbrush -Colgate KEEP


Colgate-Palmolive showcased its prowess with the launch of Colgate Keep – a metal handle toothbrush with replaceable plastic heads, to tackle the problem of plastic waste contributing to landfills .
Colgate KEEP toothbrush has a reusable metal stand-up handle with a soft-bristled
disposable head with a tongue scraper. This removal of plastic from the entire handle leads
to a 80% reduction in plastic. In addition, Colgate KEEP Toothbrush has an outer cardboard
packaging made with 60% recycled cardboard.

Commenting on the launch of Colgate KEEP toothbrush, Arvind Chintamani, Vice
President Marketing, Colgate-Palmolive (India) Ltd. said, “Colgate has a commitment to
eliminate one-third of our new plastics and achieve 100% recyclable, reusable or
compostable plastic packaging by 2025 – and the launch of Colgate KEEP is a big step in
that direction. This beautifully designed toothbrush will help people build more sustainable
habits, while keeping their mouths clean and healthy and their smiles beautiful!”
Colgate KEEP is available at e-commerce platforms across the country.

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