Centrum, World’s No. 1 Multivitamin*, launched in India
India,2022: Centrum, World’s number 1 Multivitamin Brand1, marks its entry in India under Haleon (erstwhile GlaxoSmithKline Consumer Healthcare). The company announced the launch of Centrum Multivitamin range recognising the difference in nutritional requirements by gender and age in India and offers 4 multivitamin variants tailored to meet the new age nutrition needs of different consumer cohorts5: Centrum Women, Centrum Men, Centrum Adults 50+ and Centrum Kids. The range is vegetarian and by nature gluten free.
Backed by four decades of science6, Centrum is the most clinically studied multivitamin brand in the world2 that the largest consumer healthcare business, Haleon, unveiled to the growing wellness industry of India.
Commenting on the new launch, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “A paradigm shift in consumer mindset to adopt self-care with a focus on holistic wellbeing and strengthening immunity makes India an important market for Centrum. The driving factor of the Indian dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers. Launch of Centrum in India will further support us in driving our larger purpose of delivering better everyday health with humanity. Our endeavour is to leverage both the brand’s global nutrition expertise and understanding of Indian consumers to launch best-in-class range of nutrition products made in India and tailormade for India. We are on an incredible journey with Centrum in India and hope to take the Vitamin and Mineral Supplement category to greater heights.”
Research suggests, “1 in 2 Indian Adults suffer from multivitamin deficiency3 and 1 in 2 school going children are nutrient deficient4”. The brand helps bridge vitamin deficiency gap in Indian consumers by offering high-quality customized multivitamins for their emerging nutritional needs.
Centrum aims at educating people about the role of vitamins and minerals in enabling everybody in giving their best every day. The brand recognises that only when one is healthy inside, one can give the best outside, and for overall health, vitamins and minerals are essential. A small addition in one’s daily diet with Centrum can go a long way in meeting their nutritional needs.
The product is currently available on leading e-commerce platforms and will be available in brick-and-mortar stores by the end of the year.