Breaking gender stereotypes – one role at a time – are the #LiciousMeatMavens


Telugu Super News, National, March 13, 2023: Taking forward the brand’s commitment of strengthening diversity & inclusion beginning with the workplace, women at Licious are breaking gender stereotypes, one role at a time. In an industry marked by prominent gender imbalance, the brand is helping grow women into unconventional roles. More than 230 women team members are engaged in various functions as production, procurement, quality, fulfilling roles as meat technicians, delivery riders and more. This International Women’s Day the brand celebrates the achievements of these #LicianMeatMavens and powers on to continue bridging the gender imbalance gap.

Meet the dashing duo of Geeta Rani and Pratima – the first women meat technicians at Licious, who have set an example for other women aspiring to work in this industry. At present working at the Hyderabad processing center of Licious, they are absolute pros at what they do – from cutting to packing. Undaunted by the fact that the meat industry was dominated by men when they started off, both Geeta and Pratima were only egged on to make their mark & shine through. Not very far away, their colleague Mona Gupta from the Dwarka hub in Delhiis quite literally zooming her way through another profession dominated by men. The first woman rider at Licious, the greatest achievement for Mona is the look of amazement and pride on the customer’s face when they see a woman handing over their order.

With focused efforts for empowering more and more women, Licious continues its efforts to build a cohesive and progressive society.

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