ALD Automotive I LeasePlanunveils new global mobility brandin India
Telugu super news,march 1st,2024:ALD Automotive I LeasePlan today unveils Ayvens, its new global mobility brand in India, which unites the two companies together under a single
common identity. This new brand represents another strategic milestone in
the company’s development following the launch of its 3-year strategic
development plan in September 2023.
ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, as Ayvens
India it boasts a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.
By bringing together complementary capabilities and expertise, the company saw an opportunity
to reimagine mobility going forward for the better. This new brand feeds that common purpose by
defining the company’s unique position in the market and highlighting what makes it different and
the value it brings to customers across all segments. Its new brand promise is to make life flow
better by delivering mobility that is simpler, smarter and sustainable.
The combined group Ayvens is positioned to become the leading global sustainable mobility
player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles
managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry. The new unifying brand creates a powerful identity for two highly reputed industry players through: A new name and a symbol
Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress.
It is accompanied by a symbol which represents the legacy companies coming together as one
team, working towards a common goal, with a strong, stable foundation at its base and an
upwards fluid form symbolizing progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new brand tagline
Better with every move captures the company’s underlining mission to deliver “better” mobility
through continuous progress for customers, for businesses and for the planet.
“Each day is an opportunity to move better, and we all have a role to play. This new brand identity
will not only allow our 15,700 employees worldwide to share a new common identity, but it also
reflects how we are changing to accompany our clients’ needs for greater choice, freedom and
value and will help us increase market and client awareness, as well as attract the very best talent around the world,” confirms Tim Albertsen, Chief Executive Officer of Ayvens group.
Mr Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens,
added, “By joining forces, our company is ready to lead the way to the large-scale adoption of
sustainable mobility thanks to our size, coverage, service expertise and commitment to
innovation. As a major player in the mobility sector, we will leverage our power of leadership to
shape the future of mobility and achieve excellence. Ayvens will helps ALD & LeasePlan share a
new common identity and will further strengthen our vision for helping achieve future objectives.”