Tag: three years

Three years of McDonald’s India’s ‘EatQual’ initiative 

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Three years of McDonald's India's 'EatQual' initiative

Telugu super news,Hyderabad,Decmber 28,2022:In its constant endeavour to drive inclusivity through its marquee EatQual initiative, McDonald’s India – owned and operated by Westlife Foodworld Ltd has launched a new brand film. This third film from the EatQual franchise has a unique take on inclusivity and aims to shine a light on how specially-abled individuals lead normal lives in their own ways proving how we all are different and yet the same.

The film is about a young girl with limited upper limb mobility and it showcases the girl going about her day finishing everyday tasks independently and with ease. She brushes her teeth, gets ready for the day, ties her shoelaces, and so on. She lets nothing stand in her way of living life just like any other individual. Instead, she simply finds unique ways to accomplish everyday tasks. The film ends with her enjoying her favourite McDonald’s burger in the specially created EatQual packaging, as joyfully as her other friends.

Arvind RP, Senior Director – Marketing & Communications, McDonald’s India (West and South) said, “EatQual will always remain the key inclusivity platform of McDonald’s India. With this new brand film, we wanted to emphasize that each individual has their own unique way of living life, irrespective of their special abilities. McDonald’s has always been a feel-good brand wherein we continue to spread happiness and promote inclusivity. With EatQual, we are constantly working towards strengthening our commitment to making McDonald’s India a brand that is truly inclusive.”

Yogendra Shetty, Director General, National Society for Equal Opportunities for the Handicapped (NASEOH), India said, “We must recognize that people with upper limb disabilities are more than capable of leading regular lives. However, making life simpler for them is a cause that deserves attention. The EatQual initiative by McDonald’s India puts into sharp focus the kind of thoughtful changes that can be made to help people with disabilities feel included. It’s time for all of us to come together to advance the cause of individuality over disability.”

Three years of McDonald's India's 'EatQual' initiative

McDonald’s India started the journey of EatQual in 2020 to provide an effortless, seamless, and most importantly equal burger-eating experience for all their fans. The EatQual packaging – which is available in-store and on the McDelivery App – has been designed in consultation with experts from NGOs that have been working actively for the specially abled community for over 50 years. Extensive research was conducted among individuals with limited upper arm mobility to understand their plight in eating a burger and that led to the birth of EatQual packaging. 

Over the last three years, McDonald’s has been fostering an inclusive eating experience through the EatQual campaign. The brand continues to reach out to specially-abled individuals through NGOs. In December 2022, the brand engaged with hundreds of specially-abled children from National Society for Equal Opportunities for the Handicapped (NASEOH), India and The Association of People with Disability (APD, India) to help them enjoy McDonald’s burgers in the EatQual packaging.

Link to TVC – https://www.youtube.com/watch?v=BybZXC7FubA 

Kia India continues to be the largest exporter of UVs from the country; crosses 1.5 lakh export milestone in three years 

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Kia India continues to be the largest exporter of UVs from the country

Kia India, one of the fastest-growing carmakers in the country, today announced that it has crossed 1.5 lakh exports from its state-of-the-art Anantapur plant in Andhra Pradesh. Till date, the company has shipped 150,395 units, including its very popular Seltos, Sonet and Carens, to 95 countries since September 2019, soon after the launch of its first product in the Indian market. This accomplishment is in line with the company’s ‘Make in India’ efforts and reinforces its vision of making world class products in India and taking them across the globe.  

Kia India continues to be the largest exporter of UVs from the country

Kia Seltos contributed72% to the overall exports, followed by Kia Sonet and the newly launched Kia Carens. The company has shipped 54,153 units in the first eight months of 2022, making it the largest Utility Vehicle (UV) exporter of the year. Kia India was also the highest UV exporter of 2021.

Myung-sik Sohn, Chief Sales Officer, Kia India said, “India is a strategically important market for Kia globally and has the potential of becoming a strong sales, production, and R&D hub. Our state-of-the-art Anantapur plant is one of the most critical export hubs in the Kia network and since the inception of our operations here, we have focused on providing quality products not just within the country but also overseas.UVs are increasingly becoming popular across the world, and we are elated that our made in India UVs have received a great response even in international markets. This is a true testament of India’s manufacturing prowess and highlights our capability of producing finest products that meet the unmet needs of customers across the world.”

Kia India continues to be the largest exporter of UVs from the country

Kia products manufactured in India have a strong demand worldwide with the Seltos, Sonet and now Carens gaining extreme popularity in international markets.Since it started shipping the Seltos in September 2019, Kia India has exported cars to the Middle East, Africa, Central & South America, Mexico and Asia Pacific.In August 2022, the companyrecorded its highest ever monthly exports, dispatching 8,174 units.

Kia Seltos crosses the 3 lakh sales milestone in less than three years

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Kia Seltos crosses the 3 lakh sales milestone in less than three years

Kia India, one of the fastest growing carmakers in the country, today announced that its flagship mid-sized SUV, Kia Seltos has crossed the 3-lakh sales milestone in the country. The company further said that the Seltos has managed to achieve this feat in less than 3 years, making it the fastest SUV to achieve the milestone. Seltos has been a true game changer for the segment and the most popular product for the company. The Seltos is the only car in the segment that comes with six airbags as standard across variants. Kia India is all set to celebrate its 3rd anniversary in India on 22nd August’22, marking the completion of three years since the Seltos was launched in India.

The Kia Seltos is the most popular Kia product in India, accounting for close to 60% of the company’s total sales in the country. The model immediately connected with new-age buyers upon its introduction because of its revitalising design, class-leading connectivity features, and exceptional in-car experience. Besides its successful journey in the Indian domestic market, the Seltos has also shown a strong demand in the overseas market as well, with 103,033 Seltos exported to more than 91 countries, from the Kia India Anantapur plant till date.

Myung-sik Sohn, Chief Sales Officer, Kia India, ”Being our first product in India, the Seltos has played a pivotal role in charting Kia’s success story here. With Seltos, Kia India was able to establish itself as a true disruptor and was able to cement its position in country’s top 5 car manufacturers within just two months of commencement of sales in the country. With Seltos, we wanted to offer a world class product that addressed the unmet needs of Indian customers, and the great response we’ve received is a testimony to the fact that we have achieved what we initially set out for. We are happy to see today that, Seltos has made its mark not only in its segment but on the overall Indian auto industry; it is amongst the most sought-after cars by the new age Indian customers.”

He further added, “Very recently, we introduced six airbags as standard on the Seltos, which was yet again a segment first offering. With such regular updates in our products, and a strong customer centric approach, we are very optimistic about continuing our growth momentum and emerge as a much stronger brand in the days to come.”

Kia Seltos crosses the 3 lakh sales milestone in less than three years

Kia India recently crossed the 5-lakh sales milestone in the country, with Seltos contributing to close to 60% to the overall sales. While 58% of the Seltos sales come from its top variants, the automatic options of the vehicle contribute to around 25%. The revolutionary iMT technology became an instant hit amongst buyers, with 1 out of every 10 Seltos buyers opting for it in 2022.  Also, Kia was the first manufacturer to provide iMT on a Diesel vehicle. For customers, the most popular variant is HTX Petrol, and the most popular colour is White, while buying the Seltos. The demand for the petrol and diesel variant of the Seltos is balanced, with around 46% of the customers preferring the diesel variants of the Seltos.