Samsung Introduces its 2023 Range of Semi-Automatic Washing Machines to Make Your Laundry Day Stress-free  

Telugu super News,India, May 15, 2023: Samsung, India’s largest consumer electronics brand, today launched its 2023 range of semi-automatic washing machines that come with new features such as Soft Closing Toughened Glass Lid and Dual Magic Filter. These added features make this latest range an ideal purchase for a seamless laundry experience.

The new line-up introduces design enhancements in two fresh capacity variants – 8 kg and 9 kg – with price ranging between INR 15,000 and INR 18,000. It is available in three premium colour combinations – dark grey & wine, dark grey & ebony black and light grey & ebony black on Samsung.com, Amazon, Flipkart, and across all leading retail stores in the country.

A first from Samsung, the Soft Closing Toughened Glass Lid is designed to close gently, safely, and silently to offer a smooth laundry experience. In this feature, a damper automatically lowers the speed of lid movement, so that there is less risk of accidents.

The new line-up of Samsung’s semi-automatic washing machines is also equipped with Dual Magic Filter that is aimed at addressing the challenge of drainage clogging up. The filters collect lint, fluff and other residual particles that come out of dirty laundry and keep clothes clean and spotless. It is also easy to clean the filters as they open 180 degrees.

The new range also comes with Hexa Storm Pulsator that utilizes three rollers and six blades to trigger a powerful and multi-directional water flow, thereby allowing intense washing of clothes while also protecting the fabric from any damage. It also has the Magic Mixer that thoroughly dissolves the detergent in water, thereby minimizing the risk of detergent residue on clothes.

The non-corrosive and rust-proof body of the latest line-up makes the semi-automatic washing machine extremely durable and ensures consumers remain worry-free about the machine getting rusty with long-term use.

Consumers looking to purchase semi-automatic washing machines typically have three key consideration factors – powerful & effective washing while being gentle on their favourite clothes, energy efficiency and aesthetics that enhance the interiors of the home. The newly added features, design and colour options in our latest range cater to these consumer requirements. We are confident the new line-up of the semi-automatic washing machines will improve the product experience for the customers while ensuring energy efficiency’, said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India. 

The latest range also comes with Rat Protection feature wherein the holes in the plastic base are designed in a manner to prevent rats from getting in and causing damage.

Price, Offers & Warranty

The 8 kg and 9 kg variants of the new line-up will be available at a price between the range of INR 15,000 and 18,000. While buying any of the variant, consumers can avail up to 5% additional cashback.

The new range will be available on Samsung.com, Amazon, and Flipkart and across all leading retail stores in India.

Consumers will get a 5-years warranty on motor and 2-years comprehensive product warranty.

Key Features of 2022 Semi-Automatic Washing Machine:

Soft Closing Toughened Glass Lid

The elegantly designed toughened glass lid makes the machine look stylish, thereby enhancing the interiors of the home. The soft close feature ensures the lid closes gently, safely, and silently to offer a smooth laundry experience. A damper slows down the movement of the lid, reducing the risk of accidents. Moreover, the consumers can even place the laundry basket on top of the lid and easily get laundry items in and out of the tub as it is scratch-resistant.

Dual Magic Filter

To address the challenge of drainage clogging up, the new range of washing machines have Dual Magic Filter that ensures clothes are clean and spotless. Even at low water levels, the filters effectively collect the lint, fluff and other residual particles that come out of dirty laundry and are very easy to clean as they open 180.

Hexa Storm Pulsator

Powered by the Hexa Storm Pulsator, the washing machine has three rollers and six blades that create a powerful, multi directional water flow, to wash clothes without damaging the fabric. The three rollers and two sideboards have a series of ridges to give a gentle scrubbing so that the clothes stay in better condition even after multiple washes.

5 Star Energy Rating

The Bureau of Energy Efficiency (BEE) has awarded this washing machine range its highest “5 star” rating in recognition of its high energy efficiency. It means that while maintaining performance and functionality, it is one of the most energy-efficient washing machines. Due to its low power consumption, it reduces harmful CO2 emissions and also brings down your electricity bills.

Magic Mixer

Armed with yet another interesting feature, Magic Mixer, the washing machine ensures no residual detergent is left on the clothes. To use this feature, consumers have to simply fill the tub with water, add detergent and select the Magic Mixer option on the control panel. The Hexa Storm Pulsator then generates a strong water current that efficiently dissolves the detergent in the water.

Auto Restart

With the Auto Restart feature, the machine resumes the washing process as soon as electricity supply is restored following a power cut. The consumers don’t need to restart the washing machine manually, so there is no delay even if they are away from home.

Rat Protection

Rats can enter through quite small holes and then chew the wiring and insulation, or even get trapped in the drum. So, the holes in the plastic base are designed in a manner to prevent rats from getting in and causing damage.

Samsung Launches its New Lineup of Semi-Automatic Washing

Samsung Launches its New Lineup

Samsung, India’s most trusted consumerelectronics brand, today launched its new range of semi- automatic washing machines that comes equipped with innovative features such as Hexa Storm Pulsator, Magic Filter, Magic Mixer, Auto Restart, Air Turbo Drying System and Rat Protection for an effortless laundry experience.

The new line-up comes with design enhancements in two capacity variants—8.5 kg and 7.5 kg
with a starting price of INR 15,800 on Samsung’s official online store Samsung Shop, Amazon,
and Flipkart and across all leading retail stores. The new models will now be available in four
different suave colors – dark grey, grey, blue and red.

The Hexa Storm Pulsator in the new range creates a powerful and multi-directional water flow
with its six blades that washes the clothes thoroughly while protecting the fabric from any
damage. The line-up is also 5-star certified by Bureau of Energy Efficiency (BEE), making it
one of the most energy efficient washing machines available in the country offering a powerful
and yet gentle performance.

The new line-up also comes with other innovative features such as the Magic Mixer that
dissolves the detergent completely and doesn’t leave any messy residues on the cloth. The
Magic Filter provides powerful filtration to keep unsightly speckles off your whites and darks
and protect your drainage from getting clogged up. The non-corrosive and rust-proof body of the
latest range makes the washing machine extremely durable and ensures that consumers do not
have to worry about it getting rusty with long-term use. The device also boasts of Air Turbo
Drying system to dry the clothes faster by removing excess water.

Samsung Launches its New Lineup


“While buying a semi-automatic washing machine, consumers look for three key factors –
powerful stain removal while being gentle on their favourite clothes, energy efficiency and
aesthetics of the washing machine. Our new line-up addresses all these needs with innovative
features such as Hexa Strom Pulsator, Magic Filter and Magic Mixer. The new line-up also
comes in new colour options with enhanced design. We are confident that the new range will be
appreciated by consumers across the country and will make laundry a fun household chore for
them,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business,
Samsung India.


Price, Offers & Warranty
The 8.5 kg variant of the new line-up will be available at a starting price of INR 17,700. While
buying this variant, consumers can avail an additional 5% cashback up to INR 3000.

The 7.5 kg variant will be available at a starting price of INR 15,800. The new range will be
available on Samsung’s official online store Samsung Shop, Amazon, and Flipkart and across
all leading retail stores.Consumer will get a 5-years warranty on motor and 2-years comprehensive product warranty.
Key Features of 2022 Semi-Automatic Washing Machine:
Hexa Storm Pulsator
Powered by the Hexa Storm Pulsator, the washing machine has six blades that create a
powerful, multi directional water flow, to wash clothes without damaging the fabric. The pulsator
has three rollers and two sideboards with a series of ridges to give a gentle scrubbing so that
the clothes stay in better condition even after multiple washes.
Magic Mixer
Armed with yet another interesting feature, Magic Mixer, the washing machine ensures no
residual detergent is left on the clothes even with an increased proportion of the detergent. To
use this feature, consumers have to select the Magic Mixer option on the control panel. The
Hexa Storm Pulsator then generates a strong water current that efficiently mixes the detergent
completely in the water.

Samsung Launches its New Lineup


Magic Filter
To address the challenge of drainage clogging up, the new range of washing machines have
Magic Filter that ensures no residual speckles shows up on clean clothes. The Magic Filter
effectively collects the lint, fluff and other residual particles that comes out of dirty laundry and
keeps the whites and dark fabrics spotlessly clean. Consumers also have option to select a
model with two Magic Filters.
Auto Restart
Finish washing your clothes as soon as possible following a power cut. As soon as your
electricity supply is restored, the Auto Restart feature immediately resumes the washing
process. You don’t need to restart the washing machine manually, so there is no delay, even if
you are away from home.
Air Turbo Drying System
The feature reduces the drying times by efficiently and quickly removing excess water using the
washing machine’s Air Turbo Drying System. The drums in the new washing machine rotates at
a high speed to extract water out of the clothes while minimizing the drying time.
Rat Protection
Protect your washing machine from rodent damage. Rats can enter through quite small holes
and then chew the wiring and insulation, or even get trapped in the drum. So the holes in the
plastic base are now smaller size to prevent rats from getting in and causing damage.
5 Star Energy Rating

Samsung Launches its New Lineup

The Bureau of Energy Efficiency (BEE) has awarded the washing machine its highest “5 star”
rating in recognition of its high energy efficiency. It means that while maintaining performance
and functionality, it is one of the most energy-efficient washing machines on the market. Due to
its low power consumption, it lowers harmful CO2 emissions and also brings down your
electricity costs.