BMW presents the second edition of JOYTOWN in Mumbai.

Telugu super news,Mumbai, February 15,2024: BMW Group India presents the second edition of its music and driving festival – JOYTOWN. The two-day immersive brand experience will enthral brand fans and enthusiasts in Mumbai on 12-13 April 2024 at Mahalaxmi Racecourse, Mumbai.

Mr. Vikram Pawah, President, BMW Group India, said, “It’s with great excitement that we bring the second edition of JOYTOWN in Mumbai, an innovative festival where the thrill of driving converges with the vibrant world of music. JOYTOWN is a celebration that mirrors the ethos of BMW, MINI, and BMW Motorrad, blending our pioneering automotive advancements with the electrifying rhythms of celebrated musicians. We promise an unforgettable journey at JOYTOWN, where meticulous engineering meets sheer passion, and every street transforms into an arena for exceptional and memorable experiences.”

JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Witness experts showcasing the power, agility and the prowess of BMW xDrive on a specially designed track under expert supervision.

A grand, live performance stage will set the scene for an unforgettable evening. JOYTOWN will feature a line-up of global sensations such as the popular American electronic DJ duo The Chainsmokers, alongside powerhouse performers such as the popular singer and song-writer Diljit Dosanjh, ensuring a dynamic and varied musical journey. An array of prominent artists and bands, offering a rich tapestry of musical genres such as Indie, Pop, and Electronic music will captivate audiophiles and music lovers alike.

The fabulous lineup of artists is curated by BookMyShow Live, the live entertainment experiential division of BookMyShow. JOYTOWN entry tickets are available exclusively on BookMyShow starting with early bird tickets priced at INR 3999. Free entry is granted for children under the age of 10 years. For booking tickets Click Here

BMW, MINI and BMW Motorrad range will be showcased across different zones.

The BMW zone will have the entire BMW product range with dedicated display areas like city circuit, adventure trail, adrenaline alley and BMW electric zone.

BIG LOVE is the optimistic MINI attitude to life, open to all that guides us forward in everything we do. Based on the same premise the MINI zone promises to be a showcase of progressiveness and creativity. Featured prominently will be the two iconic MINI models: the MINI Countryman, known for its adventurous spirit and spacious design, and the MINI 3-door Hatch, which embodies the essence go-kart feeling of fun and agility. This zone promises to be an immersive expression of BIG LOVE and the world of MINI.

Make Life a Ride manifesto resonates throughout the BMW Motorrad zone. This zone is a comprehensive showcase, featuring the Motorrad Garage where visitors can marvel at the full range of BMW Motorrad bikes, including revered vintage models. An exciting motordrome offers live entertainment, while the latest BMW Motorrad Accessories and the BMW Motorrad Style Collection present an array of high-quality gear and fashionable apparel for the discerning rider. To complement the experience, the zone also hosts a barbecue and a Beer Garden, offering a perfect spot to relax, enjoy good food and drinks, and immerse in the vibrant motorbike culture.

Driving Experiences

Post purchase of JOYTOWN entry tickets, patrons can further choose to experience the xDrive Offroad Adventure with experts.

Lifestyle and Accessories

Personalize your style by exploring the latest trends in BMW, MINI and BMW Motorrad lifestyle collections and accessories.

JOYTOWN is also a gastronomical event that’s unmatched by all standards. Go food truck hopping and relish soul-stirring delicacies freshly whipped up by in-house chefs, and when it tires you down at the Refuel Station, stop by the Beer Garden.

Seagram’s Royal Stag Announces the Second Edition of Royal Stag BoomBox – The Original Sound of Generation Large

Telugu super news,National, February 8th, 2024: Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. In an exclusive preview in Mumbai on 07th February 2024, the brand unveiled what’s in store at the second edition of Royal Stag BoomBox.

For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to create the original sound of today’s generation, the Generation Large. This is a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.

This cultural movement manifests itself in two unique, engaging formats: 

  • The On-ground format: this format will travel to four of India’s biggest youth hubs – Bhubaneswar, Indore, Jaipur and Pune, offering marquee musical performances with interactive Phygital activations like insta-live sessions, art showcases, AR/VR installations, AI-based engagement, selfie-booths and more. Last year, the festival witnessed a footfall of over 50K across multiple cities generating 180 Mn+ digital views & 13 Mn+ social interactions. 
  • The In-studio format: a unique musical concept featuring three original Melody x Hip Hop music tracks that will be released as singles and videos across platforms. The 4 original songs from season 1, Pehle Jaisi Baat Nahi Ft. Dino James X Jasleen Royal, Hoodie Ft. Bali X Nikhita Gandhi, Mohabbat Ft. Amit Trivedi X SlowCheeta and Imtihaan Ft. EPR X Neeti Mohan garnered close to 70 Mn+ views across multiple OTT & audio platforms.

Kartik Mohindra, CMO, Pernod Ricard India said, “Music and live experiences bring people together and are natural enablers of conviviality. Royal Stag continues to celebrate music as its key youth passion pillar. Carrying forward the brand’s ‘Live It Large’ ethos and youth connect; we are excited for the launch of the second edition of Royal Stag BoomBox. The kind of response and engagement we received for the festival last year was truly overwhelming. This year, the platform is set to elevate the experience by blending the melodies of Bollywood with the pulsating beats of Hip-hop, along with art and cultural experiences, truly exemplifying the brand philosophy of living it large.”

Speaking about the second edition of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker said, “Wavemaker is thrilled to continue to be a part of the journey of Royal Stag BoomBox. More than just a musical festival, it represents a cultural movement embracing the ‘Living It Large’ spirit of the brand. Royal Stag BoomBox guarantees an unforgettable blend of swag, emotion, and the vibrant synergy between Bollywood and hip-hop. The beats of this generation will resonate loudly, and we are confident that the second edition will be another massive hit, just like the last one”.

Commenting on the association, Preeti Nayyar, Senior Vice President – New Business Development & Brand Partnerships, Universal Music Group, said, “As we launch the second season of Royal Stag BoomBox, UMGB (Universal Music Group for Brands) is thrilled and honoured to collaborate with Royal Stag for Royal Stag BoomBox, in partnership with GroupM – WAVEMAKER. As UMG for Brands, we are dedicated to shaping culture through music, artists, and experiences uniquely crafted for our partners. With this musical odyssey, our goal is to deliver a ground-breaking fusion of ‘Melody meets Hip-Hop’ featuring live festivals and original music, creating a unique experience for the fans.”

Singer-songwriter Armaan Malik said, “Music transcends all boundaries and brings people together. I am overjoyed to be a part of Royal Stag BoomBox for the second year in a row.”

Excited about the association, rapper Badshah shared, “I look forward to a stellar association with Royal Stag BoomBox once again and can’t wait to perform for all my lovely fans in Bhubaneswar and Jaipur next month.”

Singer Neeti Mohan shared, “I am so excited to be collaborating with Royal Stag BoomBox for another edition! We created some beautiful memories last year and I hope the musical experience is going to be even more special this year.”

Singer Nikhita Gandhi added, “I had a lot of fun being a part of the first edition of Royal Stag BoomBox and I am delighted to be a part of this unique platform once again. I am excited to perform in Indore and Pune this year.”

Rapper Dee MC mentioned, “Royal Stag BoomBox has carved a niche for itself among lovers of Hip-hop and Bollywood music. I am elated to be associated with the platform for its second edition. Looking forward to creating the Original Sound of Generation Large.”

Artist Ikka expressed, “It’s really cool when people come together to explore new genres of music. And Royal Stag BoomBox is the perfect platform for that. I am delighted to be a part of the music festival this year, can’t wait to make new sounds for the Generation Large.”

Actor and DJ Ali Merchant said, “Royal Stag BoomBox is back with a bang with new Hip-Hop X Bollywood collabs! I am really looking forward to the experience.” is back with its second edition of ‘The Beauty Sale’ from 22nd – 26th July 2023’s Valentine’s Day Store

Telugu super news, Bengaluru, July 20, 2023: The ultimate beauty shopping extravaganza is back, so mark your calendars and get ready to #ShowUpGlowUpSaveUp as Amazon Beauty has announced the second edition of its beauty event, ‘The Beauty Sale’ from 22nd – 26th July 2023, powered by Maybelline, in association with L’Oréal Professionnel and Biotique. This shopping event will bring together the best of makeup, skincare, and luxury beauty brands to your doorsteps with 250+ top brands and over 8000+ deals, including irresistible offers such as up to 50% off on Combos and Kits, Luxury Minis starting at INR 345, freebies from top luxury brands, exciting new launches, brand offers and Amazon Pay rewards. The event will feature a wide range of customer’s favourite brands like Maybelline, SUGAR Cosmetics, Biotique, L’Oréal Professionnel, RAS Luxury Oils and Minimalist along with international brands like Bath & Body Works, CosRX, The Body Shop, Forest Essentials, Kama Ayurveda, L’OCCITANE, LANEIGE, HUGO BOSS and Versace. This time, we also bring to you our exciting new Global Beauty Store which was launched earlier in May this year for customers to explore and shop from an extensive range of authentic products from every corner of the globe, handpicked for their exceptional quality and advanced formulations. The store features a curated selection from most loved and trending brands from across the world, like Anomaly HaircareCaudalieFreeman BeautyFarmacy Beauty, Narciso Rodriguez and more.’s Valentine’s Day Store

Zeba Khan, Director – Beauty, Personal Care & Luxury Beauty, Amazon India, said, “We are delighted to unveil the second edition of Amazon’s ‘The Beauty Sale,’ – a one-stop-shop for our valued customers to celebrate themselves and experience the joy of beauty and self-care in their lives. From exquisite skincare treasures and opulent makeup essentials to luxurious fragrances from around the world, we have curated an exceptional selection that caters to diverse preferences, the needs of the Indian consumer and amplifies the confidence of our customers. This edition of ‘The Beauty Sale’ is not merely a shopping extravaganza, but a testament to our commitment in elevating the beauty landscape for all with a wide selection of products, convenience and value, ensuring that no one is left untouched by the transformative power of self-care and self-expression.”

Whether you’re gearing up for your upcoming family get-togethers, festive parties, weddings, night outs, or brunches, this is the perfect time to elevate your look. Amazon Beauty has got you covered with the finest deals on international and homegrown beauty products including skincare, haircare, luxury beauty, fragrance, luxury perfumes, makeup, professional beauty, beauty devices along with beauty & makeup combos. 

So, what are you waiting for? Here is your chance to make the most of the biggest beauty event of the year and experience beauty like never before and get ready to be ‘Har Pal Fashionable’.

Here are some beauty products that must find a way in your cart this season:


Cosrx Advanced Snail 96 Mucin Power Essence

Elevate your skincare routine to unveil a radiant, youthful complexion with this viral K-Beauty product. Enriched with an impressive 96% snail mucin, this essence provides the ultimate nourishment and protection your skin craves. This snail concoction has helped users improve hyperpigmentation, reduce dryness, dullness, inflammation, and more and your skin will thank you for this purchase!

You may also like:

Caudalie Instant Detox Mask’s Valentine’s Day Store

Minimalist Sunscreen SPF 50 


Kama Ayurveda Bringadi Intensive Hair Treatment
Oiling is one of the most essential activities in the haircare routine and this organic hair oil is bound to replenish and revitalize your locks. This time tested and 100% natural recipe from Kama Ayurveda contains potent herbs extracted into pure Sesame oil and Milk. The earthy scent of ingredients like Indigo, Gooseberry, Licorice and Balloon Vine has a calming, meditative effect that soothes frayed nerves, uplifts mood and aids in a good night’s rest. Let your hair indulge in the luxurious Ayurvedic experience with this oil.

You may also like:
Forest Essentials Hair Vitalizer Bhringraj for Hair Growth
L’Oréal Professionnel Absolut Repair Shampoo 



Experience the epitome of woody yet spicy freshness Boss Bottled Tonic by Hugo Boss. This refined fragrance is a harmonious blend of sophisticated citrus essences and bold woody notes, resulting in a composition that exudes elegance and vitality. Stay cool in every season with this unmistakable offering from one of the icons in the Fragrance industry. 

You may also like:

Calvin Klein One Unisex EDT

Issey Miyake Rose & Rose Eau De Parfum for Women

Makeup’s Valentine’s Day Store

Rude The Spell Book Smooth and Blendable Eyeshadow Palette – Passion

Tap into your spiritual beauty with shimmers and bewitching dark hues, formulated for a smooth and blendable eyeshadow application to complete your enchanting ritual! Complete your look and cast a spell with this Rude Cosmetic The Spell Book Smooth and Blendable Eyeshadow palette.

You may also like:

Elizabeth Arden Bold Defining 24Hr Liquid Eyeliner

Shiseido SPF 20 Synchro Skin Lasting Liquid Foundation

Gift Sets

Kimirica Love story Luxury beauty Gift set
Delight in the charm of the Kimirica Love Story Experience Set—an enchanting gift set designed to celebrate the small gestures of love. Immerse yourself in a romantic escapade as these luxurious products transport you to a world of romance and bliss. Indulge in the beauty of each little moment with the Kimirica Love Story Experience Set, and let love envelop you in its magical embrace.

You may also like:

Cologne Perfume and Facial Cleanser Gift Set

Chopard Imperiale Iris Malika Eau de Parfum

Luxury Minis

Forest Essentials Ultra-Rich Body Milk Madurai Jasmine & Mogra

This exceptional body milk is infused with the purity and freshness of Jasmine and Mogra flowers that have a delicate fragrance with sheer floral notes. It’s natural hydrators like Cane Sugar, Beeswax, Cream of Milk and Apricot Oil seal the moisture in the skin, for a supple and plump finish. Discover the secret to a vibrant and naturally glowing complexion with Forest Essentials extraordinary body milk.’s Valentine’s Day Store

You may also like:

Laneige Lip Sleeping Mask

Bath & Body Works Butterfly Mini Perfume Spray

Experience ultimate beauty indulgence with a wide array of delightful rewards spanning various categories with customers assured to receive free gifts, access limited time offers, participate in daily giveaways on social media, engage with influencer and celebrity content and more. In addition, customers can anticipate a variety of informative, inspirational, and captivating content through live sessions on the app and on our social media handle with renowned beauty professionals like Avneet Kaur, Niti Taylor, Ankush Bahuguna, Sakshi Sidhwani, Nikki Mehra and more to get handy tips and tricks along with usage, how-to’s and various beauty regimes. We also have some thrilling offline activities designed for influencers and customers and many other exciting offerings.