Seagram’s Royal Stag Launches Its New Live It Large Campaign Featuring Brand Ambassador Superstar Ranveer Singh

Telugu super news,9thJune 2023: Seagram’s Royal Stag has always exemplified the spirit of dreaming, achieving, and living it large. This year marks a major milestone as the brand embarks on a transformational journey with the launch of the new Live It Large campaign. This campaign embodies the spirit & attitude of today’s generation, the Generation Large that strives to re-define the paths to success. The impactful new campaign features Bollywood’s powerhouse Superstar Ranveer Singh, who today, is not just one of the biggest stars in the country but, also among the best actors of his generation. Exemplifying the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!”, Ranveer also perfectly illustrates Royal Stag’s evolved new philosophy – “It’s Our Life. We Live It large.” The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers.

With this new campaign, the brand strengthens its position as the voice of Generation Large, a generation that creates trends and are seen as trailblazers. The campaign also enables the brand to take the next step towards enhancing connect with the young audience who crave social currency & vicarious thrills.

The new campaign seamlessly integrates three important tenets of the brand: the Generation Large philosophy; the Live It Large gesture, the de-facto ritual of the Generation Large and the Golden Stag brand iconography. The Live It Large gesture is a reflection of how the Generation Large zooms into each moment of their life and lives them to the fullest; it’s also a natural gesture for today’s digital-native

audience. The campaign will be amplified on all major platforms cutting across TV, digital, print and OOH in an impactful manner.

Speaking on the launch of the new brand campaign, Kartik Mohindra, CMO, Pernod Ricard India, said, “Royal Stag has always been an iconic brand with a young heart that inspires us to live it large. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and wants to maximize life experiences. The new campaign unveils a distinctive and youthful visual identity that’s fresh, energetic, and most importantly embodies the ethos of this new generation, the Generation Large. It will give further impetus to the brand’s transformational journey as it transcends from being a category leader to a cultural icon, emboldening what we stand for at Pernod Ricard, being ‘Bigger. Bolder. Better.’ Truly, this campaign has it all to propel the brand into new horizons and conquer new frontiers.”

Brand ambassador superstar Ranveer Singh said, “I wholeheartedly resonate with Royal Stag’s new ‘Live It Large’ philosophy. It’s the philosophy of my life as well. It is all about embracing each moment and giving your best to it. It is amazing to see how an iconic brand like Royal Stag is evolving with times to connect with its audience on a deeper level. The campaign film is youthful and energetic, a true reflection of my way of life.“

Watch the film here:

FIFA World Cup 2022: Ranveer Singh is all set to cheer for his favourite sporting event

With the FIFA World Cup sporting extravaganza around the corner, football fever has gripped
celebrities from across the world, including our very own Bollywood stars. The love, passion and
involvement of Bollywood celebrities has been witnessed on multiple occasions and through
multiple mediums.
adidas ambassador and superstar Ranveer Singh, known for acting prowess and a diehard football
fan has left no stone unturned to show his love for the game. His passion and involvement in the
sport has been visible through his social media posts. In a social media interview during lockdown,
the actor mentioned that FIFA was “his favourite game”.

The Instagram reel he has posted sees him wearing the recently launched adidas FIFA jerseys of
Spain, Germany, Argentina, Sweden and Japan. The actor’s FIFA look has garnered appreciation from
his social media followers and fashion aficionados alike.

Hemkunt Foundation welcomes superstar and youth icon Ranveer Singh as a Goodwill Ambassador


Hemkunt Foundation welcomes superstar and youth icon Ranveer Singh as a
Goodwill Ambassador; will build largest not-for-profit skill development center
in India

 Hemkunt Foundation today announced the onboarding of Bollywood superstar &
youth icon, Ranveer Singh as a Goodwill Ambassador. Hemkunt Foundation is
relentlessly working for the upliftment of the underprivileged sections of society with
education, skill development, access to livelihood, and healthcare support. It has
played a significant role during the pandemic and in the lives of marginalized
communities to break the generational poverty cycle.
Ranveer’s association is a step forward in that direction. As a youth icon and an
individual who feels passionately about education and giving back to society,
Ranveer will encourage and empower the youth of India to take an active part in
helping the underprivileged. He will be closely associated with the sustainable
development of HF Gurukul – India’s largest not-for-profit skill development center.
Talking about his motivations behind joining the foundation, Ranveer Singh said,
“Education is the only solution to eradicate generational poverty and unemployment.
It is disheartening to see that a large segment of the population do not have access
to it and I want to do my bit to help as many people of my country as possible.
Hence, I am glad to join hands with Hemkunt Foundation and Harteerath Singh to
provide equal access to education and employment opportunities for all. I hope, with
this association, we can positively impact the lives of children from marginalized


 “We are extremely grateful to have Ranveer Singh join the Hemkunt Foundation
family.  He is the perfect embodiment of our values of striving to give back to society.
His passion and commitment to education are worth applauding. I am certain
together we’ll be able to create tangible on-ground impact in the society.” said
Harteerath Singh, Director of Hemkunt Foundation.
Hemkunt Foundation has impacted more than 50k lives with education so far. With
Hemkunt Foundation Gurukul, spread across 25 acres in Khandwa,  Madhya
Pradesh, it plans to further impart skill training to 1000 students every year. The
objective of the school is to train the students to be industry-ready by conducting
industry/job-specific training modules.