HDFC ERGO spreads awareness on Pradhan Mantri Fasal Bima Yojana Scheme

Pradhan Mantri Fasal Bima Yojana Scheme

Telugu Super News,India, January 9,2023:  HDFC ERGO General Insurance Company, a leading general insurance company of India, recently conducted various IEC (Information, Education & Communication) activities and celebrated Crop Insurance Week to spread awareness on Pradhan Mantri Fasal Bima Yojana (PMFBY) Scheme.  

India is one of the major players in the agriculture sector worldwide and as per IBEF’s (India Brand Equity Foundation) report, agriculture is the primary source of livelihood for about 58% of the country’s population. Owing to such large dependency on the agriculture sector, crop insurance becomes a vital aspect to secure the livelihoods of the dependent farmers and maintain healthy GDP growth of the country. 

HDFC ERGO’s crop insurance week covered various facets of the scheme such as the enrollment process, claim procedure, grievance redressal, etc; across 66 locations of 9 states including – Assam, Himachal Pradesh, Karnataka, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Tripura, and Uttar Pradesh.  2+ lakhs farmers participated in various activities, spanning across 7 days. 

Mr. Anuj Tyagi, Deputy Managing Director, HDFC ERGO General Insurance, said, “While India is a global powerhouse of agriculture, the sector is highly vulnerable to risks like unpredictable climate, pests, etc. PMFBY helps in mitigating the financial risks faced by farmers and aids in stabilizing their income.  In our endeavour to reach the last-mile customers, we at HDFC ERGO are proud to partner with the government’s mission of empowering the feeding hands of the country through awareness drives around PMFBY.” 

The awareness program was driven through various modes including – 

  • Cultural touch points like dance, nukkad natak, etc.
  • Vans, Tractors and Auto Rickshaw rallies
  • Fasal Bima Pathshaala, including exclusive Pathshalas for women
  • Collateral distribution in seven regional languages
  • Social media campaigns