initiative

Xiaomi India launches its #BackToSchool initiative in partnership with Sourav Ganguly Foundation and CRY

February 9, 2023 TeluguSuperNews Leave a comment

Telugu Super News,India, February 9th, 2023: Xiaomi, India’s leading Smartphone and Smart TV brand, today announced its #BackToSchool citizenship initiative in partnership with Sourav Ganguly Foundation (SGF), and CRY. The initiative aims to provide focused support to 1600 underprivileged children in higher secondary classes motivating them to continue their education in school. Through this partnership, the company aims to empower these children with academic support, provide them with inclusive learning opportunities and reduce early school drop-out chances.

Under the initiative, Xiaomi India, SGF, and CRY have set up designated centers in schools in Jammu and Kashmir, Maharashtra, West Bengal, and Andhra Pradesh. The children will be mentored for 3 months in areas related to their studies and life skill sessions that boost their self-confidence. The identified children from grade IX to grade XII will be enrolled in the center, and the teachers will conduct peer group studies, doubt-clearing sessions, career guidance, and counseling sessions that will prepare the children for education, higher studies, and career.

Commenting on the partnership, Muralikrishnan B, President, Xiaomi India said, “With our #BackToSchool initiative, we are reiterating our commitment to India by empowering youth with the right education support. Sourav Ganguly Foundation and CRY are making impactful attempts to improve the quality of life for India’s younger generation, and with this partnership, we hope to create an environment that can impact the lives of these children in a constructive manner. The program will improve their learning abilities and create opportunities for them that motivate them to pursue their education and dreams.”

Sourav Ganguly, President, Sourav Ganguly Foundation, “Taking forward our long-standing partnership with Xiaomi India, we are delighted to launch the #BackToSchool initiative. We are confident that this program will not only provide children a good start to the coaching required but also be able to cope with further studies.”

Soha Moitra, Regional Director, Child Rights and You, North, “We are thankful to Xiaomi India for coming forward to support the education goals for India’s youth. With this partnership, we are committed to enhancing the quality of life for these children and assisting them with timely support to nurture their education and dreams.”

The #BackToSchool initiative will provide additional support to the students along with their regular schooling. The teachers and trainers will identify the specific subjects wherein the students need supplementary support to excel and will provide inputs. At Xiaomi India, the constant focus is on empowering the future generation through initiatives in areas like education and skill empowerment.

Three years of McDonald’s India’s ‘EatQual’ initiative

December 28, 2022 TeluguSuperNews Leave a comment

Telugu super news,Hyderabad,Decmber 28,2022:In its constant endeavour to drive inclusivity through its marquee EatQual initiative, McDonald’s India – owned and operated by Westlife Foodworld Ltd has launched a new brand film. This third film from the EatQual franchise has a unique take on inclusivity and aims to shine a light on how specially-abled individuals lead normal lives in their own ways proving how we all are different and yet the same.

The film is about a young girl with limited upper limb mobility and it showcases the girl going about her day finishing everyday tasks independently and with ease. She brushes her teeth, gets ready for the day, ties her shoelaces, and so on. She lets nothing stand in her way of living life just like any other individual. Instead, she simply finds unique ways to accomplish everyday tasks. The film ends with her enjoying her favourite McDonald’s burger in the specially created EatQual packaging, as joyfully as her other friends.

Arvind RP, Senior Director – Marketing & Communications, McDonald’s India (West and South) said, “EatQual will always remain the key inclusivity platform of McDonald’s India. With this new brand film, we wanted to emphasize that each individual has their own unique way of living life, irrespective of their special abilities. McDonald’s has always been a feel-good brand wherein we continue to spread happiness and promote inclusivity. With EatQual, we are constantly working towards strengthening our commitment to making McDonald’s India a brand that is truly inclusive.”

Yogendra Shetty, Director General, National Society for Equal Opportunities for the Handicapped (NASEOH), India said, “We must recognize that people with upper limb disabilities are more than capable of leading regular lives. However, making life simpler for them is a cause that deserves attention. The EatQual initiative by McDonald’s India puts into sharp focus the kind of thoughtful changes that can be made to help people with disabilities feel included. It’s time for all of us to come together to advance the cause of individuality over disability.”

Three years of McDonald's India's 'EatQual' initiative

McDonald’s India started the journey of EatQual in 2020 to provide an effortless, seamless, and most importantly equal burger-eating experience for all their fans. The EatQual packaging – which is available in-store and on the McDelivery App – has been designed in consultation with experts from NGOs that have been working actively for the specially abled community for over 50 years. Extensive research was conducted among individuals with limited upper arm mobility to understand their plight in eating a burger and that led to the birth of EatQual packaging.

Over the last three years, McDonald’s has been fostering an inclusive eating experience through the EatQual campaign. The brand continues to reach out to specially-abled individuals through NGOs. In December 2022, the brand engaged with hundreds of specially-abled children from National Society for Equal Opportunities for the Handicapped (NASEOH), India and The Association of People with Disability (APD, India) to help them enjoy McDonald’s burgers in the EatQual packaging.

Link to TVC – https://www.youtube.com/watch?v=BybZXC7FubA

HCCB joins hands with Forests by Heartfulness to advance its 25-lakh tree plantation initiative

November 10, 2022 TeluguSuperNews Leave a comment

Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies,has partnered with Forests by Heartfulness and other partners, to advance its 25-lakh tree plantation drive. The initiative by HCCB will cover multiple states in India and help to create a carbon sink of approximately 1500 tonnes of CO2 emissions in the next 3-5 years. HCCB and Heartfulness announced their partnership at the World Headquarters of Heartfulness Kanha, Village, Hyderabad

The first tranche of the drive in Telangana earlier this year saw the plantation of 7,500 saplings at ‘Bruhat Pattana Prakruti Vanam,’ in Ameenpur municipality encompassing an area of 5 acres, with another 7500 saplings going into avenue plantation. Hundreds of volunteers, HCCB employees, women self-help groups, community elders, villagers, pollution control boards, and forestry department officials have come together as part of the drive since then.

At least 1 lakh trees will be planted in Telangana by the end of this financial year.

Speaking about HCCB’s target of 25 lakh plantations, Neil Comerford, Executive Director & Chief Commercial & Sales Officer, Hindustan Coca-Cola Beverages said, “As we complete 25 years of our inception, we understand the importance of going above and beyond to ensure that our sustainability strategy remains current, coordinated, and aligned for maximum effectiveness. Establishing green belts is critical to the ecological balance of the states in which we operate. This initiative is not only an exercise in tree plantation but also a troika of carbon sink, community welfare, and ecological benefit. The initiative goes beyond the idea of just maintaining our social license and is a step towards ESG+ that is enhancing our sustainability efforts. On behalf of the HCCB, I would like to thank all the dignitaries who have extended their support for this initiative.”

Speaking about Heartfulness and HCCB’s association, Mr. Kamlesh Patel, (aka Daaji), President and Guide of Heartfulness said, “It’s very eventful to have Hindustan Coca-Cola Beverages to be here joining hands with Forests by Heartfulness in their mega plantation drive. It’s yet another milestone in a corporate partnership with Forests by Heartfulness for a noble cause. There is a rising awareness of the seriousness of replenishing the green cover and growing more plants and trees. Forests by Heartfulness has been striving to save and propagate the endangered indigenous plant species because are the very treasures of our future generations. Children can tell how plants are important. As responsible people, we must serve as their role models by doing something in this direction and protecting mother nature. We are still making baby steps, but we are heading in the right direction. With more hands, we can bring back the green cover and safeguard mother nature. We encourage you to gift a sapling – something that is full of life and see the difference.”

HCCB joins hands with Forests by Heartfulness to advance its 25-lakh tree plantation initiative

The Forests by Heartfulness initiative promulgated many critically endangered indigenous plant species by employing the proprietary Heartyculture High Density (HCHD) plantation method. This method involves extensive soil reconstitution using Activated Biochar, Vermicompost, Cow manure, and Cocopeat. HCCB will facilitate the plantation of over 100 different species of trees to create a mini forest. The trees selected for the plantation drive are native, and endemic and support one another through an extensive root network and will be sourced from Heartfulness Institute.

Amazon India announces “A Day At Amazon”; an initiative to nurture future leaders

August 12, 2022 TeluguSuperNews Leave a comment

In its first, Amazon India announced ‘ADayAtAmazon’, an initiative where two selected B-school students got a chance to shadow Akhil Saxena, Vice President, Customer Fulfilment Operations, APAC, MENA & LATAM and WW Customer Service, Amazon, for an entire workday and interacted with other senior Amazon India Operations leaders. The initiative enabled the students to get a first-hand experience of Amazon’s innovative and inclusive workplace culture by being part of different business meetings and visits to an Amazon fulfilment centre.

To select the students, Amazon ran a 5-day online competition across B-schools in India wherein students had to create a one-minute video sharing their views on leadership and what they would like to learn at Amazon. The campaign received over 1,300 entries across India’s leading B-schools students and some inspiring content. Following a detailed selection process, Riya Mehta from IIM Bangalore and Gokul V S from SPJIMR Mumbai, were shortlisted for the opportunity to get an inside view of Amazon’s unique workplace culture. The tailored program was designed to provide the students an opportunity to experience Amazon’s unique Day 1 culture, the science of perfection and art of empathetic leadership.

Sharing her experience Riya Mehta, IIM Bangalore, said “Winning #ADayAtAmazon was like a dream come true. Although we know that Amazon is one of the largest Ecommerce company in the world, I didn’t really know what all to expect from this unique opportunity. These 2 days have been pleasantly surprising. We started with a visit to the Fulfilment center and then got an opportunity to shadow Akhil Saxena, Vice President, Customer Fulfilment Operations, APAC, MENA & LATAM and WW Customer Service, Amazon and met other Amazon India and Global Operations leaders. It’s inspiring to watch these leaders in action and learn from them. From this day at Amazon, I am taking many leadership traits with me which will help me become a more empathetic leader in future. Great fun and immense learnings.”

Gokul V S from SPJIMR (Mumbai), shares, “For a person who is immersed in the Amazon experience, getting the opportunity to know how its backend works through the ADayAtAmazon program came with a lot of expectations and excitement. Spending a whole day in the fulfilment centre along with some of the coolest people in the company exceeded those expectations. The experience reached another level when we spent time with Akhil Saxena and other operations leaders throughout the day in different business meetings. This experience was insightful, inspiring and thought provoking which I will cherish for a lifetime!”

Amazon India announces “A Day At Amazon”; an initiative to nurture future leaders

At Amazon, employees are guided by sixteen leadership principles. These principles help them relentlessly pursue Amazon’s mission of being the Earth’s most customer-centric company, best employer, and safest place to work. While people have always been at the core of Amazon’s leadership principles, equal emphasis is placed on empathy, responsibility, and inclusion. Amazon continues to offer upskilling and training opportunities to our nation’s youth through various initiatives, helping them to learn and develop skills setting them up for success.

Eupheus Learning launches NEP STAR School

August 10, 2022 TeluguSuperNews Leave a comment

Eupheus Learning, among India’s largest school-focused distribution platforms with a reach of over 20,000 schools, today announced a new initiative ‘NEP STAR School’ along with Amazon Web Services (AWS)*, to enable schools to seamlessly implement digital technologies as per the government’s National Education Policy (NEP 2020). The significance of 21^st century skills and overall development of learners and educators has been called out in the NEP 2020, and this vision has been instilled in Eupheus Learning’s operations since its inception in 2017.

The home-grown EdTech firm aims to create a 21^st century learning environment for 400 schools across more than 110 cities in the pilot stage of the NEP STAR School initiative. All participating schools will receive hands-on support to improve learning outcomes, improve efficacy of school operations via technology, and create benchmarks for other schools in the usage of technology in teaching, learning and adminstration aspects of school management.

This initiative aims at eventually enabling 7,500+ user schools of Eupheus Learning with a unified platform comprising content, Learning Management System (LMS) and enterprise resource planning (ERP) on a single sign-on. Further, Eupheus is taking a leap in providing an integrated one-point solution, making lives easier for each stakeholder – students, teachers, school management, and parents.

Speaking about the initiative, Sarvesh Srivastava, Founder and Managing Director of Eupheus Learning, said, “We are elated to collaborate with AWS to extend the benefits of cloud computing and related technology solutions to K-12 schools across India, on the back of our proven adoption of AWS services to build a reliable, scalable and secure platform. The NEP STAR School initiative aims at upgradation for schools on multiple levels – learners will benefit from integrated content and educators with teaching aid, technology will enable play-based and experiential content, and automation will help create efficiency around routine tasks like marking attendance of students and assigning homework. Importantly, the initiative will help achieve more positive impact on the learning outcomes through an integrated progress report for students, rather than relying only on assessments and examinations. NEP STAR School will facilitate successful implementation of the National Education Policy 2020 (NEP 2020) mandate at schools, and help track and improve the overall learning environment. Working with AWS will help schools to gain from the world’s broadest and deepest set of cloud technologies, and industry-leading security and operational expertise.”

He added, “We are committed to delivering a proven subscription experience to our user schools and we look forward to a long-term collaboration with AWS, enabling the maximum number of schools to get the most value for their time and resources.”

Eupheus Learning offers not just one of the largest content offerings for schools, including curricular and supplemental content, but also provides a platform which enhances learning outcomes while automating the school operating system. Powering Eupheus Learning’s platform are a range of cloud services from AWS. The platform’s operating system (OS), learning environment and financial system run on Amazon Elastic Compute Cloud (Amazon EC2), which offers scalable compute capacity, while SchoolMitra, which provides schools an easy-to-use web and mobile application leverages Amazon Cognito for authentication, authorization, and user identity management. Amazon CloudFront, a content delivery network (CDN) service built for high performance, security, and developer convenience, powers the content delivery for Eupheus Learning, while Amazon Simple Notification Service (SNS) provides a scalable, secure and cost-effective service for all the mobile application notifications sent by the platform to its users.

“AWS is committed to enable the digital transformation of education, and we are delighted to collaborate with Eupheus Learning, one of India’s largest school-focused distribution platforms, to enable K-12 schools to support their core mission of delivering quality education. By participating in the NEP STAR School initiative, schools can leverage digital technologies to develop more immersive and engaging learning experiences for their students and teachers, enable smarter decision-making, and run administration operations more effectively and efficiently,” said Sunil PP, Lead—Education, Space, and Nonprofits, Amazon Internet Services Private Limited, AWS India and South Asia.