hotels

Super OYO tagged hotels increase 5X to reach 1000; OYO to end FY24 with 1500 Super OYOs

August 16, 2023 TeluguSuperNews Leave a comment

Telugu super news,New Delhi, 16 August 2023: Global hospitality technology company, OYO, announced that its ‘Super OYO’ tagged hotels have surpassed 1000 mark, spread across over 140 cities in India. The category was launched in December 2022 with 200 properties across 70 cities to recognize hotels that provide the most consistent and high-quality customer experience. Enthused by the customer response, the company is supporting its hotel partners to improve consistently in experience and aims to end FY24 with over 1500 hotels which can be tagged as Super OYOs.

Super OYOs are curated through a meticulously thought-out evaluation process, which assesses hotels based on customer ratings, keeping maximum rooms operational consistently, seamless check-in experiences, and other key performance indicators.

Customers are increasingly showing strong preference, with one in four OYO customers already. Opting to stay at a Super OYO, indicating the category’s popularity and the trust it has earned among guests. Since the launch of Super OYO, the company has seen a significant reduction in check-in issues, a customer-pain point that OYO was actively working towards improving. This, along with other improvements in stay experience, has contributed to higher customer satisfaction ratings.

Hotels from any category, from premium to budget, can achieve the Super OYO tag by earning consistently high customer service rating. This means, customers across every price point can choose to stay at a Super OYO. OYO Flagship constitute the majority with over 26% hotels, followed by OYO Rooms at 22% and Collection O at 19%, offering guests a diverse range of accommodation choices tailored to their budgetary requirements. Among the cities, Hyderabad has the highest number of Super OYOs at 82, followed by Bangalore and Kolkata at 61 and 55 respectively.

Talking about the growth of Super OYO category, Shreerang Godbole, Chief Service Officer – OYO said: “At OYO, our customers are at the heart of everything we do, and we have always believed in listening to their feedback to continually improve their experience. This milestone is not just a reflection of our commitment to deliver best-in-class customer experiences but also the collective dedication of our partner hotel owners who have embraced our vision for exceptional hospitality. We have been encouraging more hotels owners on our platform to work towards achieving this highly selective tag and becoming a part of this exclusive category. Super OYO is just one of the many initiatives we have undertaken to ensure customer satisfaction. We will continue to work closely with our partners and invest in technology and processes that elevate the overall stay experience for our guests.”

OYO customers can easily access the Super OYOs from the home screen by clicking on the Super OYO banner that leads to a dedicated Super OYO store, select their destination city and browse all available hotels tagged as Super OYO.

OYO has consistently been undertaking initiatives to improve customer experience. Recently, the company launched a flagship customer experience program, ‘Spotless Stay,’ to deliver an enhanced stay experience. As a part of the Spotless Stay program, hotels with high cleanliness ratings from customers will be awarded benefits such as high search rankings. OYO is planning to launch multiple initiatives in coming months which will further help in ensuring smoother customer journeys.

OYO to onboard 600 new hotels & homes in South India by Dec 2022

September 6, 2022 TeluguSuperNews Leave a comment

Global hospitality technology major, OYO plans to significantly increase hotels and homes (storefronts) in South India on its platform. The company will aim to add nearly 35 hotels per week from hereon, encouraged by strong booking trends in the region in both business and leisure travel segments. Currently, OYO operates around 1350 properties in the southern states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and the Union Territory of Puducherry and aims to increase its storefronts by 500-700 in the region.

OYO 79803 Silver Key Qualia, Hyderabad

Travel is rebounding in the country with continued growth in occupancy rate owing to the increase in demand. Down South, cities like Bengaluru, Hyderabad and Chennai are among the top 10 business markets for OYO in India. Additionally, Kochi, Visakhapatnam and Pondicherry have emerged as prominent leisure markets in the country among others. OYO has witnessed sustained momentum in travel with a jumpstart in business from various industry sectors since January 2022 as Bangalore and Hyderabad top the list of most booked OYO hotels in the country besides Delhi. Further, the company is optimistic of its growth plans as its surveys have shown that the momentum is likely to continue buoyed by a resurgent economy and the upcoming festive season.

OYO 86586 White Pearl Resort, Bengaluru

OYO offers hotels access to a large base of regular customers through its app and website, and also lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling on an average, doubling of revenues.

*OYO-powered hotel storefronts in India generated 1.5 to 1.9 times more revenue on average in 2019

Once onboarded, storefronts get instant visibility to the company’s 100mn+ customers through the OYO

app. Further, OYO’s easy-to-use mobile app partner app ‘Co-OYO’ allows them to monitor bookings and

booking patterns for their storefront, see their customer feedback and ratings, their earnings and cash flow, understand ways of increasing earnings and modify room tariffs if needed. Another easy to use OYO software, OYO OS helps them with property management and operations.

Domestic travel is a key focus area for OYO and the company currently has a portfolio of multiple brands across categories ranging from mid to premium brands including 4 By OYO, 5 By OYO, OYO Rooms, Townhouse Oak, Townhouse etc across multiple cities in India.

OYO has always aimed to connect with the customers for better understanding. Features such as ‘Pay at Hotel’, Nearby stays, easy cancellation policies, Search by Location are some of the app’s features born from customer feedback and insights. The company also helps ensure great experience for customers, with automated tools such as Artificial Intelligence powered chatbots to quickly resolve customer queries, loyalty programmes and easy refund if needed.

As a part of its brand expansion, OYO has strengthened its signage strategy in South India to enhance customer experience by helping them to navigate to the hotels easily, accentuate brand presence and increase revenues of its patrons. The company has installed 100+ signboards in Bengaluru and Hyderabad and is looking at further increasing the number.

As a customer focussed company, OYO has invested considerably in Revenue Leads who work with respective property managers or GM of hotels. The RLs review hotels and work with them to train staff, improve service and experience. OYO aims to hire 50+ Revenue Leads in South India by December 2022.

Hotels and homes signing up to partner with OYO have the option of joining the platform quickly and efficiently through a self-on-boarding tool and website called OYO 360. It is an AI (Artificial Intelligence) and ML (Machine Learning) based self-onboarding tool for hotel owners.