Signify India Illuminates E-Commerce landscape with launch of Philips D2C Website

Telugu super news,India, novenber 1, 2023:Signify, the world leader in lighting, is thrilled to announce the launch of its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers. 

Here’s what you can expect from the website:

Comprehensive Product Range: You’ll find Signify’s innovative lighting solutions on the website, including Philips, Smart Wi-Fi products, and much more with free delivery and 7 days return policy. 

Nationwide Reach: The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions. 

Festive Season Delights: As the festive season approaches, customers can look forward to exciting offers and promotions on the website. 

Digital Success: Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms. 

Virtual store: Customers can look forward to a seamless shopping experience with the potential integration of virtual store, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs. 

Company Warranty: In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify’s commitment is to provide an alternative that stands in stark contrast to these challenges.

Sumit Joshi, CEO, Signify India, shares his excitement: “We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behavior, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”

With this groundbreaking E-Shop, Signify reasserts its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience. Visit In.shop.lighting.philips.com to explore the world of Signify India’s lighting solutions from the comfort of your home. 

A sneak peek at website launch Video: 

Facebookhttps://www.facebook.com/watch?v=1452914005441348

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E-commerce sellers witnessed an increase in revenue by 194%: TISS Report

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Tata Institute of Social Sciences (TISS), Mumbai, shared findings of a recently launched research report titled, “Does e-commerce impact small enterprises and employment in India?” which aims to assess the impact of e-commerce on small enterprises, self-employed people, and wage labour, as well as its ability to foster both domestic business and exports. 

COVID-19 has encouraged businesses to adopt digital platforms, contributing significantly to business expansion, market coverage, labour productivity, and workplace modification. During this time, 40% enterprises in India digitized their business. TISS conducted in-depth interviews, multi-stage sampling, and an all-India sample survey of 361 SMEs across 4 regions and 16 cities with an objective to gauge the impact of digitalization on value creation and employment. Some of the key findings include:

Impact on jobs

  • Businesses that have adopted digital technologies have witnessed 40% more employment than those who did not.
  • 15% SMEs have hired new employees through their e-commerce participation.
  • Digitized SMEs provide 33% more jobs than non-digitized enterprises with 67% jobs in T1 cities.
  • The labour productivity in digitized firms is 133% higher than that of non-digitized enterprises, with 68% higher in tier-1 cities and 157% higher in tier-2 cities than their counterparts.
  • E-commerce platforms have increased women’s employment, especially in the self-employed category (59%) and women business owners (nearly 91%).

Impact on business and revenue

  • Digitized SMEs increased their sales by 42% and 40% in T1 and T2 cities respectively.
  • E-commerce users have recorded a 1.5 times higher value addition with online businesses enjoying 194% revenue than their counterparts.
  • The costs involved in running a non-digitized business is 25% higher in tier-1 cities and  42% higher in tier-2 cities than the digitized business.
  • Digitized firms enjoy 178% higher median revenue in T2 cities than non-digitized enterprises.
  • 23% of SMEs improved their intra-state reach and 16% improved their inter-state reach.
E-commerce-sellers-witnesse

There exists a substantial difference between enterprises that use e-commerce and non-users in terms of value creation, employment, productivity, exports and women in employment. For a structural change, there is a pressing need for integrating digital inclusion and its adoption for diverse entrepreneurial pursuits.