Dyson

DYSON HAIR CARE TECHNOLOGIES MAKE BACKSTAGE DEBUT AT LAKMÉ FASHION WEEK X FDCI MARCH 2023

March 7, 2023 TeluguSuperNews Leave a comment

Telugu Super News,India,March 7th, 2023: Dyson’s hair care technology will make its debut this year at Lakmé Fashion Week X FDCI March 2023, allowing stylists the versatility, control, and agility they need during one of India’s largest fashion events. Professional hairstylist Adhuna will show how Dyson hair technology delivers full performance freedom at designer Arpita Mehta’s showcase on 11^th March in Mumbai.

Inspired by a summer holiday, Arpita’s collection will feature a range of silhouettes that are brought to life with a colour palette that spans a mix of toasted orange, juicy mango and sage green. Through her collection, the designer masterfully blends floral and geometric prints and bright pops of colour to create an array of looks that use blooming florals, meditative patterns and bold solids to add to the flair. Arpita’s vision to go glam in a contemporary manner is perfectly complemented by the looks celebrity hairstylist Adhuna will create using Dyson’s Professional range. While Arpita will showcase her unique ensembles on the runway, Dyson technology will be hard at work behind the scenes with celebrity stylist Adhuna in helping bring the catwalk to life.

Nicklaus Yu, Senior Engineering Manager, Dyson said, “The backstage environment is fast paced and high pressure. So too are Dyson hair care tools, precision engineered for enhanced styling, with less heat damage. Our Hair Care technologies are engineered to deliver exceptional style and provide optimum performance for all hair types. Dyson styling tools are underpinned by more than decade of research on hair – from the hair’s structure to airflow dynamics with a continuous focus on engineering solutions that are meant to offer superior styles to all hair types while limiting hair damage.”

Adhuna (Hair Stylist):

“As a stylist, I have to work with diverse groups of models with different hair types and Dyson haircare machines have always been my preferred tools for styling fast, and with a range of attachments to achieve different styles. I am looking forward to creating this season’s Spring Summer Looks for the Dyson X Arpita Mehta show at Lakme Fashion Week X FDCI using the Dyson Professional range that will not only sway the runway but can also be recreated at home using the Dyson Airwrap^TM Multi- styler”.

Arpita Mehta (Designer):

“Curating a mood board of hair and makeup is something that excites me when I plan and envision my collection. Right from picking the perfect clothing material to finalising makeup and hair, the journey is filled with creative experimentation. However, it is also important to have a sync between the two for a perfect look. Dyson is known to be a brand that has revolutionised the hair care industry with innovative products which make styling faster and easier and I am thrilled to be partnering with Dyson for my collection Summer of ‘23 at the Lakme Fashion Week X FDCI.”

The Dyson Supersonic™ hair dryer Professional is engineered for high-performance styling without the use of extreme heat. And the Dyson Corrale™ straightener for stylists offers cordless versatility and has copper plates that flex around the hair to gather it, allowing you to achieve the same style with less heat.
Stylists can help preserve the model’s hair from extreme heat damage due to the Dyson Corrale™ straightener’s ability to achieve superior styles at lower temperatures. The manganese copper alloy plates, machined to the width of a human hair, flex to gather hair neatly, offering stylists enhanced performance with less heat. The Intelligent Heat Control within the tool offers an integrated sensor system to regulate the temperature of the plates 100 times a second, so the tool never exceeds the set temperature.

ntroducing the next generation Dyson AirwrapTM multi-styler,

August 3, 2022 TeluguSuperNews Leave a comment

Dyson unveiled its best-performing and most efficient Airwrap yet – the Dyson Airwrap TM multi-styler today for
the Indian market. Relentlessly dissatisfied, Dyson engineers challenged their own design to miniaturise and multiply
the Coanda effect, pioneering a fully customisable styling tool to deliver a range of styles for all Indian hair types,
without extreme heat.
The next-generation styling barrels featuring a rotating cool tip, make achieving curls and waves faster and easier 1 –
with no heat damage, to help maintain hair strength 2 . Blending the results formerly achieved with two barrels into one
attachment, now users can style the full head, creating clockwise and anti-clockwise curls and waves, without the
need to switch attachment mid-style. Re-engineered brush attachments deliver precision shaping with enhanced
Coanda performance, alongside an all-new dual-purpose Coanda smoothing dryer. Combining two attachments in
one, the Coanda smoothing dryer hides flyaways 3 in a single pass, with no extreme heat and transforms into a
powerful dryer with the flick of a switch.

James Dyson said: “Most styling tools ignore that hair types are very different – what attachment may work for one,
could be detrimental to another. The advancements in the Dyson Airwrap TM multi-styler build on the success of its
predecessor, through relentless research, user trials and advancements in computational fluid dynamics. The result:
direction change barrels for faster and easier curling, re-engineered brush attachments for more precise shaping, and
an entirely new, dual-purpose Coanda smoothing dryer. Our ability to control airflow delivers enhanced Coanda
performance to curl, shape and hide flyaways – without extreme heat.”

For the first time, the existing Dyson Airwrap TM styler owners can upgrade to these latest attachments, whilst retaining
the original machine. This builds on the sustainable mindset adopted throughout the machine’s development –
designing in a digital world reduces the reliance on physical prototyping, as a result drastically reducing the energy
and materials used.

Through this iterative process of trial and error, engineers have been able to miniaturise air vents to achieve a level of
airflow velocity, pressure and control never seen before.

Efficient Engineering
Since its launch in 2018, Dyson engineers across the world from labs in Malmesbury UK, Malaysia, Singapore, and
the Philippines, have worked in unison, to make a tool that is faster, more versatile, and easier to use 1 . Sophisticated
simulation allows engineers to refine each attachment in minute detail – and more quickly.

Engineering lean machines is a core principle at Dyson: developing long-lasting, high performing and efficient
products using fewer resources, empowering the next generation of engineers to design a more sustainable future
through science and technology. This can be seen throughout the Dyson Airwrap TM multi-styler, from the very motor
that powers the tool through to the increased efficiency and enhanced performance, ultimately resulting in reduced
energy consumption.
At the heart of the Airwrap story sits a radical idea: to combine a fast, high-pressure motor to power a phenomenon
known as the Coanda effect, allowing users to curl, wave, smooth and dry hair without the need for extreme heat. The
Coanda phenomenon occurs when air, propelled at the right speed and pressure, naturally follows an adjacent
surface, entraining surrounding air and with it – hair.

The Dyson Airwrap TM multi-styler utilises powerful and precise airflow to deliver wet to dry styling, styling hair from
damp (80% dry), reducing the reliance on extreme heat and preserving the hair from unnecessary damage.
Buy Direct from the people who made it
The new Dyson Airwrap TM multi-styler is available from August 3, 2022 priced at Rs. 45900. New attachments are fully
compatible with existing machines and owners can upgrade their full set for Rs.14900. To buy, learn more and
experience the Dyson Airwrap TM multi-styler, visit the Dyson Demo stores. For more information, visit www.dyson.in