Dolby Atmos

Dolby celebrates 10 Years of Dolby Atmos in India

February 1, 2023 TeluguSuperNews Leave a comment

Telugu Super News,Hyderabad,February 1,2023:Dolby a leader in immersive entertainment experiences introduced Dolby Atmos in December 2012, in India. Ever since, Dolby Atmos has become a household name, with a plethora of content available across movies, TV shows, sports, gaming, and music. Today, viewers in India can enjoy 1200+ Indian films in 6 Indian languages, in over 850+ Dolby Atmos screens and multiple hours of original TV shows on streaming services, and music in Dolby Atmos.

Dolby Atmos is a multidimensional sound with incredible clarity and detail that allows one to hear details they’ve never heard before. Dolby Atmos has reinvented how entertainment is created and experienced. It removes the limits of creative expression for artists to create a spatial sound experience that puts you in the center of your entertainment.

Dolby brings innovations to people through collaborations with artists, the film industry, A/V companies, businesses, and others. Dolby works closely with several stakeholders in the content creation chain, from directors, to mix engineers, colourists among others, to build strong collaborations. In India, there has been a strong adoption of Dolby Atmos in the content creation ecosystem with multiple blockbuster movies having released in Dolby Atmos. In fact, Dolby Atmos recently completed 10 years in India. Consumer in India today can experience Dolby Atmos across all lifestyles – Cinema, in the Living Room with TVs & soundbars, on PCs or tablets, on mobile, in gaming & now on-the-go in automobiles. Both global & Indian A/V & Audio streaming services deliver content in Dolby Atmos that include Netflix, Amazon Prime Video, Disney+hotstar, SunNXT, Hoichoi, Zee5, Eros Now, Simply South, Apple Music, Hungama Music, Gaana, Playtoome, Earshot Podcasts, Times Special Podcasts, SpiceScreen, Aawaz.com etc

In the Southern region, Dolby has consistently built its momentum by forging deeper connections with filmmakers, exhibitors, and cinema enthusiasts. There are now 200+ Dolby Atmos screens in Andhra Pradesh & Telangana (installed or committed as of Dec 2022), and over 300+ Telugu titles that have released in Dolby Atmos.In fact, in 2022 aloneover 80+ Tamil titles, 100+ Telugu titles, 60+ Malayalam titles & 30+ Kannada titles released in Dolby Atmos. Some of the popular South Indian titles from 2022 that released in Dolby Atmos include Ponniyin Selvan: 1, Vikram, Beast, Valimai, Don, RRR, Vikranth Rona, etc.

Dolby also released a consumer campaign in India – ‘Dolby main Suna aur Dekha Kya’ that aims to educate consumers about the Dolby difference available on mobile, on audio wearables or in the living room. The campaign is based on the insight that – if you haven’t seen it or heard it in Dolby, you’ve missed out on the complete experience. The creative direction creates a sense of FOMO in our audience to pique their interest, making them realize that their experience is incomplete without Dolby. With the realization that you don’t just hear & see, you experience & feel entertainment come alive in Dolby, the campaign hopes to induce purchase of a Dolby-enabled device – #BuyInDolby.

DISNEY+ HOTSTAR BECOMES THE FIRST OTT PLATFORM IN INDIA TO DELIVER A DIFFERENTIATED HEADPHONE EXPERIENCE IN DOLBY ATMOS

September 15, 2022 TeluguSuperNews Leave a comment

Disney+ Hotstar and Dolby Laboratories, Inc. (NYSE: DLB) bring Dolby Atmos^® immersive audio for its users on the Disney+ Hotstar app. The streaming platform earlier launched Dolby Vision^® support, and has now added Dolby Atmos playback to compatible TVs, AVRs, soundbars, Android smartphones and iOS devices. Dolby Atmos goes beyond ordinary listening by offering a multidimensional, spatial sound experience that will immerse you more than ever in your favorite movies, shows, and more on Disney+ Hotstar.

Since the launch of Dolby Vision in July 2020, the crisp details and deep contrast of Dolby Vision HDR enabled the users of Disney+ Hotstar to catch every emotion flickering across a character’s face in a dark night shot. Now with the multidimensional, spatial sound experience of Dolby Atmos, Disney+ Hotstar puts its users in the middle of the action with stories coming alive all around them.

Commenting on the development, Sidd Mantri, Head of Product – Developing Markets, Disney Streaming, said, “We have collaborated with Dolby on numerous occasions, to bring the latest in technology and innovation on the platform. Disney+ Hotstar users have already enjoyed millions of hours of content in Dolby Vision. We are delighted to add Dolby Atmos spatial audio to further amplify the best-in-class entertainment experience on Disney+ Hotstar. What excites us most, is the differentiated headphone experience we have now delivered to Dolby Atmos-enabled devices (including mobile) for a truly superlative experience on-the-go. We look forward to collaborating with Dolby and continue pushing the boundaries to deliver cutting edge innovation to our users.”

“At Dolby, our singular focus is to deliver immersive audio-visual experiences to our customers. We are excited to associate with Disney+ Hotstar to bring best-in-class streaming experience with the combined Dolby Vision & now Dolby Atmos spatial audio technology, to compatible TVs, AVRs, Soundbars & Smartphones.” said, Ashim Mathur, Senior Regional Director, Japan & Emerging Markets, Dolby Laboratories.

INDIA TO DELIVER A DIFFERENTIATED HEADPHONE EXPERIENCE IN DOLBY ATMOS

This feature is available to all of the platform’s users. Some of the popular Disney+ Hotstar titles now streaming in Dolby Vision and Dolby Atmos include Home Shanti, Rudra: The Edge of Darkness, November Story, Human, Grahan, The Great Indian Murder, Aarya, Shoorveer, Masoom, Ghar Waapsi, Out of Love, Special Ops 1.5, Vikram, Kaathuvaakula Rendu Kaadhal and A Thursday. Additionally, new titles from Hotstar Specials and Multiplex will also have Dolby Atmos.

Dolby Vision and Dolby Atmos on Disney+ Hotstar are designed to automatically adapt to one’s compatible device to give them a premium entertainment experience, no matter what they’re watching. The user can easily locate content in Dolby on the Disney+ Hotstar app by looking for the ‘Dolby badge’ on the title listing page.

Moong Labs releases Epic Cricket – Big League in Dolby Atmos for mobile gaming fans in India

August 17, 2022 TeluguSuperNews Leave a comment

Moong Labs, a leading developer and publisher of free-to-play (F2P) games for smartphone and tablet devices, worked with Dolby Laboratories, to release its popular mobile game “Epic Cricket” in Dolby Atmos®.

Built for the truly passionate fans of Cricket, Epic Cricket in Dolby Atmos is a revolutionary mobile cricket gaming experience that provides incredible and immersive gameplay like never before. The team behind the game has deployed complex algorithms and techniques to build an amazingly realistic experience that will leave a lasting impression on gamer’s visual and auditory senses.

Through Dolby Atmos, critical moments in Epic Cricket will feel more realistic. The player will be able to experience a distinct loud roar of the crowd from the stands where the ball travels and the sound of a wave while the player gets ready to face the next delivery. Furthermore, the clearly audible chatting of the wicketkeeper from behind the stumps will add to the realism of the game. All the emotions of the players and crowd will bring out an authentic experience allowing the player to feel connected with the game like never before.

Commenting on the development, Samit Babbar, Head of Product, Moong Labs said, “The Indian gamer today is seeking a quality experience while playing their favorite game on mobile. Epic Cricket with Dolby Atmos will bring a whole new level of immersive gameplay to take gamers right into the action with surreal sound as if they were standing in person in the middle of the pitch. You’ll be able to soak in the sound, the tension and elation of the crowd as you lead your team to an Epic Cricket journey.”

“Being a mobile-first nation, mobile gaming is growing rapidly in India. There has been an increased demand from consumers for spectacular audio experiences on their smartphones. We cater to this demand with Dolby Atmos, which provides impressive clarity, detail, and depth to create a more realistic and thrilling experience while gaming. We are confident that with Dolby Atmos, gamers will enjoy a richer experience while playing Epic Cricket,” elaborated Ashim Mathur, Senior Regional Director, Japan and Emerging Markets, Dolby Laboratories.

Dolby Atmos surrounds you in a multidimensional soundscape, allowing you to experience your game with more clarity and sharper detail that puts you right in the middle of the action. Pinpoint accuracy defines location and audio direction for a more realistic and thrilling game experience unlike ever before.