Tag: Content Creators

AR, Content Creators & Social Media Boosting Beauty and Fashion Purchases in India: Meta x GWI study

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Telugu super news,National, November 20th, 2023: Meta has today unveiled key consumer behavior findings from two studies focused on the beauty and the fashion segments in India. The two studies reveal the impactful role of Meta platforms, especially Instagram Reels, in brand and product discovery within the beauty and fashion industry. Moreover, the studies also highlight the increasing role of creators and augmented reality (AR) in influencing purchase decisions. 

The findings are from a Meta-commissioned online study by consumer insights platform GWI across internet users in India. The two reports shed light on the evolving consumer behaviour amongst beauty and fashion shoppers, and provide key insights to marketers and brands from the industry.

Meghna Apparao, Director, e-commerce and retail for Meta in India, shared “The insights reveal the extent to which immersive technologies such as AR, and content creators are disrupting the expanding beauty and fashion industries in India. Both beauty and fashion verticals are growing strongly on Meta platforms and an increasing number of advertisers from these verticals are turning to Instagram Reels for engagement and business growth.”

The beauty report finds that there has been a significant shift in consumer preferences post pandemic with 68% of beauty buyers now favoring online purchases—a remarkable 15% increase from pre-Covid levels. Notably, 80% of surveyed shoppers discover beauty brands on social media with 92% finding them on Meta platforms, including 47% via Instagram Reels. The study also shows a rising awareness of augmented reality (AR) with 80% of beauty consumers acknowledging its presence. Specifically, 75% claim that virtual try-ons, especially for lipsticks, increase their likelihood of purchasing beauty products online.

The fashion study showed that 76% of consumers discover fashion brands on social media, with a significant 97% discovering through Meta platforms, of which 52% credit it to Instagram Reels. Notably, 39% proceeded to purchase after finding them on Reels. AR is gaining popularity in the fashion industry as well with 80% of the participants being already aware of it. 78% agree that virtual try-ons encourage them to buy online.

The studies also highlight how Indian consumers largely rely on Indian creators for authentic information and reviews, particularly as the interest in content made by influencers has grown dramatically. The study revealed that 2 out of 3 viewers of fashion content and 7 out of 10 viewers of beauty content follow Indian influencers, which significantly influences their purchasing decisions. 

Key Insights:

  • Online shopping trends: Both reports revealed that consumers are increasingly shopping online for their beauty and fashion purchases. Beauty consumers are more likely to be buying online than in-store across makeup, skincare and haircare categories. For instance, 41% of beauty buyers prefer to shop online due to deals/discounts and 40% due to convenience. When it comes to fashion  consumers, 38% shop online due to good ratings/reviews and 37% for deals/discounts. Nearly a third of surveyed respondents – 34% for cosmetics/fragrances, 32% for skincare and 29% for haircare – buy beauty products weekly online.

  • AR Appeal: The most interesting trend revealed in these reports is the role of AR and virtual try-ons in consumers’ purchasing journeys. Consumers are increasingly aware of AR technology, with 75% of beauty and 78% of fashion consumers stating that virtual product try-ons encourage them to make online purchases.
  • Content and Influencer: Consumer interest in content created by influencers has grown dramatically. Despite the rise in content and creators worldwide, Indian consumers rely on Indian creators for authentic information and reviews. The data showed that 7 out of 10 beauty content viewers and 2 out of 3 fashion content viewers watch Indian influencers, which has a big impact on their buying decisions. The study showed that lack of reviews are just as bad as negative ones, which underscores the importance of influencers.
  • Meta’s Role in Beauty and Fashion Discovery: The research reaffirms Meta’s role in assisting our users in discovering new beauty and fashion brands and products. The research shows that 80% and 76% of the people surveyed discover beauty and fashion brands respectively on social media platforms. Out of these, 92% find beauty and 97% find fashion brands through Meta channels. Instagram Reels plays a leading role in their discovery with 33.3% (1 in 3) beauty consumers and 39% of fashion consumers purchase products via Instagram Reels.
  • Purchase Drivers: Positive product reviews and authenticity are two of the biggest factors influencing beauty and fashion consumers’ decisions to buy. Good reviews influence 45% of beauty and 39% of fashion shoppers, while product authenticity is important to 45% and 41% of beauty and fashion shoppers, respectively.

Western Digital Introduces Pro-Grade Storage Solutions for Content Creators in India from SanDisk Professional

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Pro-Grade Storage

 Western Digital unveiled new innovations from its SanDisk® Professional brand for content creators and professionals in India. These innovative storage solutions are introduced to help content creators with one of their biggest challenges today: content management. The seven newly introduced products in India include SanDisk Professional PRO-G40TM SSD, G-RAIDTM Shuttle SSD, G-DRIVE™ Enterprise-Class Desktop Hard Drive, and PRO-DOCK 4, a 4-bay reader docking station. 

Content creators are creating an unprecedented amount of data across all segments. For example, as per a recent Western Digital study1 on average a new age content creator creates 350GB of content in a month, while a typical Bollywood movie requires about 200-300TB2 of storage. Considering the fast-paced, data-intensive workflows, content creators – whether in high-end studios, creating the next big picture, or a professional out in the field capturing footage for a project or editing videos during post-production – need simple and flexible storage solutions that make them more efficient. 

SanDisk Professional’s portfolio is centered on delivering high-performance, scalable, and reliable solutions that enable today’s creators to actualize their aspirations. It plays a critical role at every step of production – from capturing and transferring to editing and archiving – to help manage production assets effectively and reliably.

Jaganathan Chelliah, Senior Director-Marketing, India Middle East and TIA, Western Digital, said, “Western Digital believes digital content is the voice of the content creator manifested through technology. Captured or created content needs to be saved, transferred, off-loaded, shared, and archived. Our newly introduced SanDisk Professional brand enables content creators and professionals to ‘Create the Incredible’. SanDisk Professional offers a range of purpose-built storage solutions to harmonize every step of that process.”

Khalid Wani, Senior Director- Sales, India, Western Digital said, “At Western Digital, we are constantly innovating and introducing storage solutions to help creators at every step of the process to capture the extraordinary. Our professional-grade portfolio under SanDisk Professional Brand allows us to offer premium solutions to the growing community of creators.”

Professional content is in constant motion. SanDisk Professional brand offers a range of purpose-built storage solutions to harmonize every step of the content creation process with professional-grade performance and enterprise-class reliability.

Key features of the products newly introduced to India include:

SanDisk Professional PRO-G40 SSD

Inspired by the way people create and share data today, PRO-G40 SSD is the company’s most rugged offering to date with a high-level IP68 rating, allowing professionals to immerse themselves in the action wherever their work or vision takes them.

  • The new offering boasts super-fast speeds up to 2700MB/s3 read3 and 1900MB/s write3 with a Thunderbolt™ 3 (40Gbps) interface. Move up to 50GB in 30 seconds or less and power through even the most demanding workloads. The cool aluminum core pulls heat away from the internal drive to help maintain super-fast transfer speeds over time.
  • Dual-mode compatibility with both Thunderbolt 3 (40Gbps) and USB 3.2 Gen 2 (10Gbps) hosts through a single port makes collaboration across devices easier for maximized efficiency.
  • The PRO-G40 SSD has a pro-grade enclosure that is ready for any adventure and delivers a premium strength you can feel. Its ultra-rugged design with IP68 dust/water resistance, up to 4000-pound (1800Kgs) crush resistance, and up to 3-meter drop resistance4 help withstand the elements in just about every location for ultra-durability.
  • The PRO-G40 SSD is available now for MSRP starts at Rs 34999 in India with a 5-year limited warranty. 

SanDisk Professional G-RAID Shuttle SSD

G-RAID Shuttle SSD is a transportable 8-bay hardware RAID SSD solution with Thunderbolt™ 3 (40Gbps) and USB-C™ (10Gbps) interfaces offering content professionals massive capacity.

  • Up to 32TB5 of high-performance solid-state storage to transfer 4K, 8K, VR, high dynamic range (HDR), and high frame rate (HFR) footage in a single location
  • Transfer rates up to 2800MB/s3 read deliver incredible speed via Thunderbolt 3 
  • Built for easy travel between the on-site production location and to the studio for post-production 
  • Dual Thunderbolt 3 ports allow you to daisy chain up to five additional devices 
  • G-RAID SHUTTLE SSD is available now for MSRP starts Rs 3,99,999 in India with a 5-year limited warranty

SanDisk Professional G-DRIVE Enterprise-Class Desktop Hard Drive  

The G-DRIVE Enterprise-Class Desktop Hard Drive with a versatile USB-C (10Gbps) interface delivers ultra-reliable, high-capacity storage in a premium, stylish design that’s perfect for fast backup and access to your content.

  • Quickly back up or add extra storage to your computer for all your HD photos, videos, and music with speed data transfers up to 280MB/s read3 and 280MB/s write3 (22TB capacity) using the USB-C (10Gbps) port.
  • For all your demanding workloads and mission-critical content, you can rely on the power and enhanced reliability of the 7200RPM Ultrastar® enterprise-class hard drive inside.
  • G-DRIVE Enterprise-Class Desktop Hard Drive is available in 4TB, 6TB, 12TB, 18TB, and 22TB capacities, Pricing starts Rs 19,999/- and is available with a 3-year limited warranty. 

SanDisk Professional PRO-DOCK 4

A new revolutionary 4-bay reader docking station that can bridge capture and ingest with a truly scalable offloading solution that saves critical time and money on multi-camera productions. Simplify your workflow by connecting your computer to drives, displays, readers, and A/V devices.

  • Quickly and simultaneously offload up to 4 different SanDisk Professional PRO-READER devices (sold separately).
  • Enhance your productivity with Thunderbolt (40Gbps) connectivity for blazing-fast data transfers, daisy-chaining, and power delivery. 
  • Created for customization, the SanDisk Professional PRO-DOCK 4 docking stations can attach to a DIT Cart or other gear to support your production needs.
  • The PRO-DOCK is available now for MSRP Rs 34,999/- in India with a 3-year limited warranty. 

Availability

  • Purchase all these newly introduced innovations from the SanDisk Professional brand through Western Digital Store (Andheri West), authorized SanDisk Professional retailers, e-tailers, and distributors.

The other newly introduced products include SanDisk Professional PRO-BLADETM TRANSPORT and SSD Mag, a versatile NVMe™ SSD mag and portable enclosure for the ultimate modular SSD ecosystem; and SanDisk Professional PRO-READER SD and microSD™, an ideal solution for high-speed offloads that minimize downtime. 

Creators and professionals are capturing, editing, rendering, and transferring large amounts of content and need storage solutions that are powerful enough to avoid unnecessary downtime, and durable enough to handle heavy usage. 

To learn more about how SanDisk Professional’s premium-grade, high-performance product portfolio will help professionals get their work done faster and more efficiently – from high-speed card offloads, super-fast transfers and backup to massive capacity for consolidated backup and access – please visit SanDiskProfessional.com.