Colgate

Colgate-Palmolive India elevates Oral Beauty with Visible White Toothpaste

October 13, 2023 TeluguSuperNews Leave a comment

Telugu super news, India, 13 October 2023: Colgate-Palmolive (India) Limited, a leader in oral care, is set to redefine oral beauty and teeth whitening with its innovative Colgate Visible White toothpaste. As part of Colgate-Palmolive’s ongoing agenda to enhance India’s oral health and beauty, the new campaign for Visible White aims to showcase the transformative impact of a whiter smile.

Colgate-Palmolive India recognizes the growing interest in oral beauty and is committed to offering products with cutting-edge technology that have relevance for the young Indian consumers.

Commenting on the new campaign, Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India said, “The beauty & grooming segments are exploding across categories. Millions of Indians are resorting to personal care products that help present their best versions to themselves and the world. However, when it comes to oral care, most of us continue to use the same toothpaste as the rest of our family. We’re content with the color of teeth that we have, failing to realize the transformative role whiter teeth and a beautiful smile can play. With Colgate Visible White, people can get whiter teeth and unlock a huge beauty advantage. It is already one of the fastest growing products in the toothpaste category and millions more can adopt and benefit from it.”

Colgate Visible White toothpaste starts whitening your teeth starting one week and enhances the beauty of your smile. The new campaign highlights the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

The ad film features a charismatic protagonist in various social settings, unassumingly captivating people with her radiant smile. Her exceptionally white teeth make others aware of their own, prompting comical attempts to conceal their own smiles using unconventional props. These reactions follow the protagonist as she enters a lift, an art gallery, a swimming pool, and even a wedding reception, emphasizing the power of Colgate Visible White to enhance one’s oral beauty.

Harshad Rajadhyaksha & Kainaz Karmakar, WPP@CP, talked about the campaign, “India has not seen specific teeth whitening products, so many are unaware of what Colgate Visible does. This story shows the power of this product through the effect it has on those who don’t use it. Written by Juneston Mathana and crafted into film by Abhinav Pratiman, this film will leave you with a smile on your face. So you better make sure it’s a great smile.

Running nationally, the Colgate Visible White campaign will be featured across various media channels, including television, digital, influencers etc. Additionally, in-store and e-commerce media will reinforce the message with the target audience at point-of-purchase.

Watch the ad film here: https://www.youtube.com/watch?v=taY_tRX6dXg

Colgate-Palmolive (India) Ltd. releases ESG Report, demonstrating Innovative, Responsible & Inclusive initiatives for a healthier future

August 16, 2023 TeluguSuperNews Leave a comment

Telugu super news,India, 16 August 2023: Underlining its commitment to sustainable value creation, Colgate-Palmolive (India) Ltd., a leading company in the oral and personal care industry, announced the release of its second Environmental, Social, and Governance (ESG) report. The report highlights the company’s commitment to driving positive change through innovative, responsible, and inclusive practices driven to achieve its 2025 goals including 100% water and plastic neutrality across packaging and industrial sites.

Colgate-Palmolive India’s business strategy is based on sustainable innovation that primarily is translated into achieving environmental stewardship, social impact, and governance excellence at its core. The organization has made great strides and has meticulously carved a roadmap to achieve its goals by 2025, encompassing specific actions with corresponding measurable targets. These steps have been carefully designed to contribute towards creating a more sustainable future.

Prabha Narasimhan, Managing Director and Chief Executive Officer, Colgate-Palmolive (India) Limited said, “As a caring, innovative growth company, we are constantly thinking of how we can power smiles and spread optimism in the lives of our consumers, employees and partners. Being trusted and relied upon by millions of people for generations is a privilege and a responsibility that we cherish. We are committed and remain steadfast in our efforts to drive social impact and help protect our planet.”

Here are the key highlights from the ESG Report FY23

INNOVATIVE

Plastic Waste Reduction: Colgate-Palmolive India has achieved an impressive 80% reduction in plastic waste through innovations such as the KEEP toothbrush with a reusable metal handle. The company is proud to be at the forefront of Asia’s oral care brands in significantly decreasing plastic waste by achieving 120% plastic neutrality in India.

Sustainable Packaging: With a strong focus on environmental preservation, Colgate-Palmolive India ensures that 80% of packaging (primary and secondary) by weight used across its four plants is recyclable. The company is committed to minimizing its ecological footprint by adopting sustainable packaging practices.

RESPONSIBLE

Water Conservation: Colgate-Palmolive India’s water-positive plants in Goa and Sri City have played a vital role in water conservation efforts. Through various programs and initiatives, the company has replenished over 350 million liters of water in the states of Rajasthan and Maharashtra, contributing to a more sustainable water future.

Community Empowerment: Colgate-Palmolive India’s initiatives have made a significant impact on communities across the country. Through partnerships and programs, the company has trained over 20,000 women in digital and financial literacy, enabling them to pursue better livelihoods and economic independence. Colgate Bright Smiles, Bright Futures® has impacted 171 million children till date.

INCLUSIVE

As an inclusive organization, we continue to foster a work environment where employees can bring their best self to work.

Gender Diversity: With a strong focus on fostering inclusivity and diversity, Colgate-Palmolive India has achieved a commendable 25% gender diversity in its company and 50% on its board, reflecting the company’s commitment to promoting equality and empowering women.

For comprehensive details, please refer to the complete report available at Full Report