This World Sleep Day, P&G partners with World Sleep Society with an aim to make India Sleep Better

World Sleep Day

Telugu Super News,National, March, 2023: On a few nights, do you face difficulty falling asleep? Or wake up tired, sometimes perhaps before the alarm clock? Or wake up multiple times at night? Then you might be facing Occasional Sleeplessness.

Sahil Sethi, Senior Marketing Director & Category Leader, Health Care, P&G India, states that You are not alone, as the ZzzQuil India National Sleep Survey1 by Kantar and P&G, revealed that almost 85% Indians are not satisfied with their sleep, and 60% face Occasional Sleeplessness.

As a World Leader in Sleep Health, and a proud partner to World Sleep Day 2023, P&G is on a mission to make India sleep better with our ZzzQuil #BetterZzzBetterMe Movement. This movement in collaboration with consumers, content creators, media houses, pharmacists, and associations, aims to create awareness on identification of sleep issues, good sleeping habits and ways to address occasional sleeplessness to be able to be your best selves.” Sleep is essential for health and a critical pillar like nutrition and physical activity2,3According to World Sleep Society, “Healthy Sleep is more than simple duration”. The 3 elements of good quality sleep are (1) Duration: The length of sleep should be sufficient for the sleeper to be rested and alert the following day. (2) Continuity: Sleep periods should be seamless without fragmentation. (3) Depth: Sleep should be deep enough to be restorative.

As part of the 360-degree campaign and to further engage with Indian consumers, P&G is collaborating with popular music composer and Internet sensation Yashraj Mukhate to create a groovy sleep anthem focusing on their tagline – Aapka Din Dhinak Din. The song aims to promote the importance of sleep and help consumers establish healthy sleep habits. 

Indian music producer, composer and viral sensation, Yashraj Mukhate adds“While health and wellness are on top of mind for Indians today, few are aware and pay attention to the significant impact that poor sleep can have on health. A good night’s sleep is key to a great morning, and helps you unlock your best self. It certainly does that for me, and I am delighted to add a tune to ZzzQuil’ s #BetterZzzBetterMe Campaign with my brand new ‘DIN DHINAK DIN SLEEP ANTHEM’.  Join me in this movement to Make India Sleep Better by showing how YOU plan to ACT for Healthy Sleep. I look forward to watching your moves.”

People from all walks of life including Influencers and celebrities are getting ready to join ZzzQuil’ s #BetterZzzBetterMe Campaign and groove to Yashraj’s ‘DIN DHINAK DIN SLEEP ANTHEM’.

As part of its education efforts, P&G is also organizing a World Sleep Day Pharmacist Summit. A three-hour event on insightful sessions curated by experts on sleep management solutions – role of a pharmacist while recommending sleep aids to the consumer. “Recognizing the important role Pharmacists play as the first point of contact for patients and consumers seeking healthcare guidance and solutions, P&G is also launching ‘Sleep Management Solutions symposium’, an exclusive certification program for pharmacists in partnership with Leading Experts, CIMS and the Indian Pharmaceutical Association. We call on Pharmacists to join us and be the Voice for Healthy Sleep in their cities and communities,” shared Dr. YongChiat Wong, Group Head Scientist, Medical & Technical Affairs, P&G Health

Created and hosted by World Sleep Society, World Sleep Day is internationally celebrated on March 17th and is an annual event that builds connections and raises sleep health awareness among researchers, health care workers, patients, and the public across 70 countries. Join ZzzQuil’ s World Sleep Day #BetterZzzsBetterMe movement, by staying connected with us on ZzzQuil India’s InstagramFacebook and YouTube page. For more information about P&G Health’s initiatives for pharmacists, please visit- PGSMS.mims.com

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