Tag: Mastercard

IDFC FIRST Bank and Mastercard unveil the FIRST SWYP Credit Card – The coolest card for today’s generation!

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Telugu super news,Mumbai,9th December, 2023:IDFC FIRST Bank expands its credit card offering for the youth with  the introduction of the FIRST SWYP Credit Card. Created for today’s Gen Z generation, the card is designed to provide exciting lifestyle-related offers through our feature merchants& EMI benefits to cardholders, complete payment flexibility and a plethora of referral benefits. The card provides payment flexibility to the customer, as they can pay in full or convert to easy fee based EMIs. Powered by Mastercard, this card isdesigned to meet varying lifestyle requirements of the youth& the young at heart,focused on affordability, convenience and increased customer engagement.

After the success of FIRST Millennia Credit Cards, this new launch further extendsIDFC FIRST Bank’s offering coverage across Millennials and Gen Zs, intensifying their focus to address  demands of new-age customers, blending benefits across their favorite categories of spends and talkworthy offers and innovative propositions

‘We are thrilled to announce the launch of the FIRST SWYP Credit Card, a product that truly embodies our commitment to innovation & designing relevant new products for younger audiences’ said Mr. Shirish Bhandari, Head Credit Card Business at IDFC FIRST Bank.  This card will reinvigorate the youth’s relationship with credit card usage, due to its inherent ability to be used as a no-interest charge card, as well as its host of smartly curated features, namely, flexible bill repayments through EMIs,  a strong, benefit-laden referral program that’s geared towards enhancing social connect, and a plethora of exclusive and relevant merchant partnerships. We are confident in this card’s ability to deliver on our commitment towards providing ease, flexibility &lived experiences to the younger customers of today.”

Gautam Agarwal, Division President, South Asia, Mastercard, said, “The Youth of today want products that are reflective of their individuality. That’s why, brands need to constantly innovate and collaborate to design products and solutions that resonate with Gen Z & Millennials. Mastercard is delighted to partner with IDFC FIRST Bank to support the launch of the FIRST SWYP credit card. This new card is a perfect combination of security and benefits and will allow the youth to transact with ease and confidence.”  

Features & Benefits

  • Joining BenefitsNew FIRST SWYP customers will get: Complimentary Lenskart Gold Membership, Complimentary Times Prime Annual Membership on spending Rs.30,000 & 1000 Reward points on their first EMI conversion
  • Yearlong discounts on our Featured Partners: With the FIRST SWYP Credit Card, customers can get year long discounts up to 20% off on our partner brands. These brands across dining, shopping & travel are sure to meet the growing interests of the segment
    • Satisfy your pizza cravings with a tempting 20% off at Domino’s Pizza
    • Satiate the travel bug with 10% off on flight & hotel bookings on EaseMyTrip
    • Get your style on point with an amazing 10% instant discount on TATA CLIQ
    • Enjoy a delectable 10% off on Zomato for the perfect mealtime solution.
  • EMIfy: The FIRST SWYP Credit Card carries an innovative EMI proposition where customers can convert their purchases >2,500 to EMI at a flat monthly EMI conversion fee starting from Rs.49 + GST..While customers can pay their bill in full, they can also opt to convert either the bill or eligible transactions to EMI
  • Milestone Rewards Program: Unlock up to 1400 reward points every billing cycle with FIRST SWYP customers can get rewards for using their cards. Here are the details:
    • Eligible pends of Rs.5,000: 200 Reward Points
    • Eligible spends of Rs.10,000: Total 500 Reward Points
    • Elgiible spends of Rs.15,000: Total 1000 Reward Points
    • Customers can earn 400 additional reward points on minimum rental spends of Rs 20,000 per month
  • FIRST SWYP Referral Program: FIRST SWYP Cardholders can refer their friends & earn benefits on every successful referral – starting from a waiver of annual fees worth Rs 499 on the first successful referral, to 4000 bonus rewards, Movie vouchers, Domestic lounge access & much more
  • Movie Benefits : 25% up to Rs 100 every month on movie tickets
  • Fuel Surchage waiver : 1% fuel surcharge upto Rs.200 ;
  • Railway Lounge Access : 4 complimentary railway lounge access every quarter

IDFC FIRST Bank customers can apply for the FIRST SWYP Credit Card through a seamless digital process available on the bank’s website and mobile application. With the FIRST SWYP Credit Card, IDFC FIRST Bank continues to strengthen its position as a pioneer in the banking industry, consistently introducing innovative products and services that cater to the evolving needs of its customers. The launch of this credit card marks another milestone in IDFC FIRST Bank’s journey of delivering unparalleled convenience, value, and delight to its ever-growing customer base.

Mastercard’s ‘Sri Lanka with Love’ campaign unlocks an array of rewards and experiencesto entice Indian touriststo visit the Island nation 

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Telugu super news,October 20, 2022, New Delhi: As the situation in Sri Lanka continues to improve, Mastercard today launched ‘Sri Lanka with Love’, a campaign to encourage Indian tourists to explore the vast array of unforgettableexperiences offered by the Island nation. As part of the campaign, Mastercard has collaborated with over 50 merchant partners such as hotels, resorts, restaurants, and tour operators to promote Sri Lanka as a preferred destination for Indian tourists.Mastercard cardholders planning to visit Sri Lanka can explorethe entire suite of benefits on Mastercard’s Priceless Specials website. 

Travellers’confidence in Sri Lanka as a viable destination has risen significantly as several countries eased their traveladvisories. Given the start of the festive season in India, improved socioeconomic stability, and a favourablecurrency exchange rate, the country is a perfect holiday destination for Indian travellers who seek serene landscapes, sun-kissed beaches, wildlife, adventure sports, exotic food, and pilgrimage to some of theworld’s ancient cities. 

Harin Fernando, Hon. Minister of Tourism, Sri Lankasaid, “The mix of unique experiences, cultural and geographical proximity and affordability make Sri Lanka one of the most preferred international tourism destinations for Indian travellers. On top of this, Mastercard’s ‘Sri Lanka with Love’ campaign will provide even greater value to Indian tourists for their spends during their trip. We are confident that this partnership will go a long way towards re-establishing Sri Lanka’s credibility as a safe and affordable tourism destination.” 

Vikas Varma, Chief Operating Officer, South Asia, Mastercard, said, “The authentic and diverse experiences offered by the island country make it one of the most desirable holiday destinations. Between January-September 2022, Indian travelers comprised more than 16 percent of all international arrivals to Sri Lanka. Moreover, as socioeconomic conditions in Sri Lanka improve, Mastercard is delightedto offerMastercard cardholdersin India an array of meaningful rewards and experiences to entice them to visit Sri Lanka again, or for the first time.”

Since 2018, Mastercard has partnered with Sri Lanka Tourism Promotion Bureau (SLTPB)to promote the country as a preferred tourism destination across key source markets. In January 2020, Sri Lanka became the first destination in South Asia to joinMastercard’s coveted Priceless Cities program, a carefully curated list of destinations that offer exclusive experiences to Mastercard cardholders. In December 2020, Mastercard entered into an agreement with SLTPB to offer Mastercard’s Tourism Insights platform and consulting services at no cost to the Government to support the revival of Sri Lanka’s tourism sector, post Covid-19.

Mastercard partners with leading badminton starsLakshya Sen, Kidambi Srikanth

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Mastercard partners with leading badminton starsLakshya Sen, Kidambi Srikanth

Mastercard today announced that Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty, will come on board as brand ambassadors in India. As winners of the prestigious Thomas Cup 2022 and Birmingham 2022 Commonwealth Games, the new ambassadors will partner with Mastercard to spread awareness about the safety, security, and convenience of digital payments in India. This partnership is in line with the efforts of the Reserve Bank of India (RBI) and Prime Minister Modi’s vision of Digital India.

Over the years, India has seen an increasingly diverse sports landscape, and Mastercard’s foray into badminton runs alongside the evolution of India’s sporting industry. Earlier this year, Mastercard signed on Shiv Kapur to enhance its leading panel of golfers, which also includes Anirban Lahiri as brand ambassador.Globally, Mastercard is deeply invested in sports from tennis to cricket to soccer to e-sports,with badminton now added to the list.

Today’s badminton ambassadors reflect the aspirations of a resurgent India and serve as respected role models to the younger generations. Similar to the key role played by Mastercard’s brand ambassador MS Dhoni, the badminton stars will be a part of Mastercard’s Team Cashless India campaign, which works with merchants and cardholders to create awareness of the safety, security, and convenience of digital payments.

Nikhil Sahni, Division President, South Asia, Mastercard said, “Creating awareness about the convenience and safety of digital payments in India is a top priority for Mastercard. Mastercard is delighted to team up with Indian badminton stars Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, and Chirag Shetty, who serve as an inspiration to millions of sports enthusiasts in the country. With support from the new badminton brand ambassadors,Mastercard aims to meaningfully engage with millions of cardholdersand help supportIndia’s cash-to-digital journey.”

Mastercard partners with leading badminton starsLakshya Sen, Kidambi Srikanth

Lakshya Sen said, “I am humbled and grateful for what I have been able to achieve, from growing up in Almora, Uttarakhand, to putting India on the world stage in badminton. I am honored to serve as an inspiration to millions of Indians by partnering with Mastercard to tangibly demonstrate the benefits, ease and safety of digital payments, which I have experienced firsthand.”

Mastercard continues to contribute to furthering the government’s effortstowards a Digital India and has undertaken several initiatives including workshops on digital payments for MSMEs, educational street plays, knowledge sessions for farmers in Karnataka and Tamil Nadu, and Team Cashless Indiato increasemerchant digitization.